Essays Tagged: "Angela Ahrendts"


ist for brand equity?  Recommend marketing programs to maximize long-term brand equity3.6 Angela Ahrendts Not enough popularity among the brand's managers themselves ! How could it b ... 3; production non-exclusively British. No authenticity. oNo clear positioning on the luxury market. Angela's solution : oCentralization of the designing (and design team)  every decision appro ...

(3 pages) 1 0 0.0 Nov/2014

Subjects: Businesss Research Papers > Management > Human Resource Management