Essays Tagged: "Apple Computer"
Apple, the computer of "Yesterday?".
Apple, the computer of "yesterday?"Steve Wozniak and Steve Job, two good friends from high school st ... two good friends from high school started a revolution that will never end. They invented the first Apple computer (1976, www.apple-history.com) the basis for all personal computers to come, the Apple ... people of today, the first testers of the computer did not take them seriously. It wasn't until the Apple II came out in 1977 that people started paying attention to Apple computers. The Apple II pric ...
Subjects: Science Essays > Computer Science
Donna Dubinsky and Apple Computer
Donna Dubinsky and Apple ComputerDescribes a major conflict within Apple Computer in 1985 over control of product distr ... reitzerInternal external focusCentral decentralised(group to hierarchical)??Quinn competing values -Apple valuesIndivdual performanceTeam spirt - openGood management -trust the motives and integrity o ... ierarchy against market/adhocracyContextual approach DawsonContext - politics, concern and conflict Apple/MacContent - significantProcess - noneKarl RodgersUnderstand subjective reality of othersRespe ...
Subjects: Businesss Research Papers > Marketing
Checklist for Strategic Planning Apple Computer
Checklist for Strategic Planning for Apple ComputerThis paper continues to discuss a strategic plan for Apple Computer, Inc. It covers th ... , long term objectives, interviews, SWOT analysis and Porter's Five Forces analysis.Grand StrategiesApple Computer serves a niche market for education, consumer, and professional markets. Low-cost lea ... r, and professional markets. Low-cost leadership, according to former CEO, John Scully, was lost to Apple in the 1980s when he made the decision not to switch to the Intel microprocessor (Lettice, 200 ...
Subjects: Businesss Research Papers
Strategy Implementation and Execution Report Apple Computer 1992
Implementation strategy - 1992Executive Summary: Apple Computer's implementation strategy in 1992 was to gain market share through the expansion of t ... expand into corporate enterprise computing, and diversify into related technologies that leveraged Apple's strengths in software. According to the Executive Management Team (EMT) of John Sculley, Mic ... ket share could be done by lowering prices and costs to attract a larger number of users. By making Apple more "open"-both technically and organizationally - they could satisfy corporate enterprise gr ...
Subjects: Businesss Research Papers > Case Studies
Marketing - Would You Buy This Apple?
Would You Buy This Apple?Lead Story-Dateline: USA Today, July 15, 2002The article discussed good advertisement establis ... 2The article discussed good advertisement establishes great brand images. Some examples used were Snapple, Kia, Sprint and the Apple computer, IMac. The following topics were discussed and evaluated b ... computer, IMac. The following topics were discussed and evaluated by our team members, the role of Apple advertisements and "personality", advertising and the creation of brand success, market share ...
Subjects: Businesss Research Papers
Apple strategic analysis. This paper includes SWOT/TOWS analysis, PEST analysis, and strategic environmental scan.
APPLE COMPUTERCASE ISSUESCore Competency (CI#1) : Apple design, develop and market numerous product ... eir products to education, consumer creative professional, business and government customers. While apple seems to display numerous products and conduct business on different segments, it is legitimat ... legitimate to wonder what the company is really good at? Too much diversity is exactly what crushed Apple during the John Scully days.Cannibalization (CI#2): Through January 2005, Apple has opened 102 ...
Subjects: Businesss Research Papers > Case Studies > Computer and Electronics Companies
Annotation for "Apple Takes Branding Cue from Bob Dylan."
Michael Krauss, in "apple takes branding cue from Bob Dylan", describes the marketing strategies of Apple computer corp. ... egies of Apple computer corp. to increase the market share of its products and make the brand name "apple" known by more and more people. Krauss lists and explains many strategies that the Apple compu ... uccess in the competitive market.In this article, Krauss explains several marketing strategies that Apple computer corp. uses to innovate itself to a more competitive company and to strive for more ma ...
Subjects: Businesss Research Papers > Marketing
Marketing Plan: iPhone Ultimate
Marketing Plan: Apple's iPhone UltimateA Brief Overview of Apple Inc.Apple Incorporated is a manufacturing based con ... ased consumer electronics and related software corporation. Headquartered in Cupertino, California, Apple develops, sells, and supports a series of personal computers, portable media players, computer ... f personal computers, portable media players, computer software, and computer hardware accessories. Apple is also constantly involved in the creation of new technology concepts, suchas the iPhone, App ...
Subjects: Businesss Research Papers > Marketing
Computer Mouse
epended on the computer mouse to point. The next advancement for the computer mouse came out of the Apple computer. The Apple Lisa computer used a graphical user interface and it helped create the tec ...
Subjects: Science Essays > Computer Science
Marketing Effectiveness of Apple Inc.
1.Brief Summary of Apple Inc.Apple Inc. was started by two high school friends, Steven Wozniak and Steven Jobs. The Com ... and is a Fortune 500 company. The Company began in 1976 when Wozniak designed what would become the Apple I. (Apple Computer 2007).The Company's principle activity is to design, manufacture and market ... th the Middle East and Africa. The above operating segment provides similar products and services. (Apple's Annual Report 2006-7)Adapted from: The Boston Consulting Group (1970)3.1.2 Cash Cow - Americ ...
Subjects: Businesss Research Papers > Marketing
Apple Case Study
How has Apple Computers, under Steve Jobs' leadership, managed to become a major world company, since 1997 ( ... 0 Years)?Steve Jobs is a very smart person and dare to cross boundaries that no other leader in the Apple was willing to cross. Steve Operation's focused on merging Apple's technology with Microsoft b ... combine forces and others Corporations (e.g. automobile, airlines, etc.) This was a success in the Apples vision.With Apple approach and their Functional and Global Strategy of Operations, Marketing ...
Subjects: Businesss Research Papers > Case Studies
Apple's Retail Attempt
In 2001, Apple Computer's CEO, Steven P. Jobs, had an idea to open posh Apple retail stores throughout the co ... en posh Apple retail stores throughout the country. He felt that customers would be more apt to buy Apple's pricey, extravagant computers if they had a conducive environment in which to shop. In addit ... a conducive environment in which to shop. In addition, he reasoned that exclusive stores would give Apple an opportunity to sell additional Apple products and services.Though a number of Apple's compe ...
Subjects: Businesss Research Papers > Case Studies > Computer and Electronics Companies
Financial analysis of Apple inc
Apple's financial performance continued to strengthen over the last several quarters. In the most re ... e continued to strengthen over the last several quarters. In the most recent earnings announcement, Apple reported significant growth in net revenues driven by the strong performance of its iPod produ ... hich is a 34% increase over 2nd quarter 2005 results. Net income increased by 41% to $410 million. (Apple Reports)The iPod product line continues to drive the financial performance of the company. In ...
Subjects: Businesss Research Papers > Case Studies
Strategic Planing of Apple corporation
1. Introduction2. Developing an understanding in which industry Apple participates3. Providing a competitive analysis of Apple's industry3.1 External factors that a ... ndustry4. Strategic alternatives4.1 Key strategic recommendations5. Questions to consider5.1 How is Apple better positioned to compete against Microsoft?5.2 How will moves into new industry impact App ... pete against Microsoft?5.2 How will moves into new industry impact Apple's core business?5.3 Why is Apple set u for success within an industry?5.4 How could Apple set up for failure within an industry ...
Subjects: Businesss Research Papers > Marketing
Apple case
Apple computer and its strategic operationProsSales of its iPod music player had increased its secon ... So iPod gives the company access to a whole new series of segments that buy into other parts of the Apple brand. Sales of its notebooks products are also very high, and represent a huge contribution t ... ped into developing news products like iPod Video or better marketing schemes for existing products.Apple Company has the opportunity to develop its iTunes and music player technology into a mobile ph ...
Subjects: Businesss Research Papers
Ipod Product Life Cycles
For the past years we have seen how APPLE Computers Inc. has not only introduced the IPod into the market for music players, but created ... troduced to in 2001 and has since grown into a recognized cultural symbol. Designed and marketed by Apple Computer, iPod is a brand of digital audio/video players that stand apart from the rest due to ... sleek design. Customers can carry their entire music collection and more in their pockets. Although Apple Computer already had a huge following of loyal customers, the iPod has created a new generatio ...
Subjects: Businesss Research Papers > Marketing
Strategic Issues
Joseph WalkowiczApril 22, 2008Strategic IssuesThis paper will address strategic issues related with Apple Computer, Exxon Mobil Chemical, and FedEx Express and how they demonstrated and utilized strat ... help companies recognize when one alternative is superior to another" (Pearce & Robinson, 2005).Apple ComputerStrategic planning involves making decisions about an organization's long-term goals a ...
Subjects: Businesss Research Papers > Management > Human Resource Management
Bus ECO 360 Supply and Demand
nd � PAGE �4� Supply and DemandThere have been days, since its inception, when Apple Computer looked like it would conquer the world. There have been other days, however, when cor ... There have been other days, however, when corporate death seemed just around the corner. For years, Apple's future looked bleak indeed. In fact, in 1997, the company was on the verge of going out of b ...
Subjects: Businesss Research Papers > Management
Apple Corporation - strategic analysis
Apple Computer, Inc.Introduction and Summary about Apple's computer systemsApple computer introduced ... ction and Summary about Apple's computer systemsApple computer introduced their first computer, the Apple I, in 1976. The company was started by two high school friends, Steve Wozniak and Steve Jobs, ... new innovations in both software and hardware that has differentiated itself from its competitors. Apple's current strategy is to sell its "Mac" products to customers who aren't satisfied with tradit ...
Subjects: Businesss Research Papers > Case Studies > Computer and Electronics Companies
Life Cycle Management Analysis
gement AnalysisDoreen YoungAxia College of University of PhoenixFor the past years we have seen how APPLE Computers Inc. has not only introduced the IPod into the market for music players, but created ... troduced to in 2001 and has since grown into a recognized cultural symbol. Designed and marketed by Apple Computer, iPod is a brand of digital audio/video players that stand apart from the rest due to ...
Subjects: Businesss Research Papers > Marketing