Essays Tagged: "Audience measurement"

Research in Communications

ormation that helps individuals at the agency and client better understand their product and target audience, the marketing environment, and the effectiveness of the product's advertising and media pl ... d to buy and sell television viewers. Commercial television stations are in the business of selling audiences. Ratings express the popularity of programs and tell television executives how many people ...

(3 pages) 220 1 4.0 Jan/2004

Subjects: Art Essays