Essays Tagged: "Banyan Tree Holdings"

Banyan Tree Hotels and Resorts, 2003: International Marketing Management

expansion strategy. Marketing strategy and growth opportunities in the global market recognized by Banyan Tree Holdings, one of the high-end operators in Southeast Asia region, will be presented in t ... s related to the execution of the expansion plan will conclude the analysis.2.Company BackgroundThe Banyan Tree Holdings is a Singapore-based luxury resort and spa operator. It is a privately held com ...

(24 pages) 54 0 5.0 Feb/2009

Subjects: Businesss Research Papers