Essays Tagged: "Belk"

consumer fanaticism

ure a part of their consumers to be able to spread the gospel of their brand to a lot of followers (Belk, 2004). Brand cults and sub-cultures of consumption have dwelt much on brand values, making the ... being able to change the world they live, with others of the thought they have already changed it (Belk, 2004). They would adorn badges in support of their loyalty and also build within them a sense ...

(8 pages) 3 0 0.0 Aug/2014

Subjects: Businesss Research Papers

Methods of Enquiry

This focus on the fondness of objects rather than the memories related to them was also defined by Belk (1990), who suggested that the feeling of nostalgia was similar to 'a wistful mood that may be ...

(3 pages) 0 0 0.0 Nov/2014

Subjects: Businesss Research Papers > Management