Essays Tagged: "Ben & Jerry"

The Marketing Mix At Haagen-Dazs - and Beechdean Dairies"

anies to make a play for a share of the market. But its biggest challenge remains fellow US company Ben & Jerry's. Beechdean is one of its smallest competitors. Without the huge marketing budget o ... . Beechdean is one of its smallest competitors. Without the huge marketing budget of Haagen-Dazs or Ben & Jerry's, Beechdean relies on word of mouth to find a niche within a highly lucrative marke ...

(2 pages) 166 1 5.0 Mar/2004

Subjects: Businesss Research Papers > Management

The Success of Ben & Jerry's

Ben & Jerry's Ice Cream was founded on the corporate concept of linked prosperity, interrelating ... maintaining social awareness and accountability.Throughout the history of the company, its owners, Ben Cohen and Jerry Greenfield, have interacted with their customers, gaining knowledge on what peop ... ce new flavors either suggested or inspired by either regular individuals or well-known celebrities.Ben and Jerry launched their "Cowmobile", a modified mobile home used to distribute free scoops of i ...

(5 pages) 222 0 4.7 May/2004

Subjects: Businesss Research Papers > Management

Ben & Jerry's Homemade Ice Cream, Inc.: Keeping the Mission Alive

Ben & Jerry's Case AnalysisGive the history of the company in the case. In this history you shou ... should discuss how the company came into the situation presented in the case.In 1977, two friends, Ben Cohen and Jerry Greenfield, decided they were tired of working for someone else and wanted to st ... produce a richer and smoother product. Soon, the business became successful in the local community. Ben and Jerry's advertisement consisted of community based projects, carnival shows, and movie night ...

(14 pages) 375 0 4.8 Nov/2004

Subjects: Businesss Research Papers > Case Studies

Organizational Behavior Forces

___________________________PageINTRODUCTION 3COMPETITION - STUDENT MOVERS 3ORGANIZATIONAL MISSION - BEN & JERRY'S 4GLOBALIZATION - BEN & JERRY'S 5LOCKHEED MARTIN - ETHICS 7HEALTHONE SUPPLY CHA ... r customer's belongings, whom want their items sent to another destination.ORGANIZATIONAL MISSION - BEN & JERRY'SAlthough Ben and Jerry started their first ice-cream shop in 1977, they didn't have ...

(7 pages) 389 0 4.5 Dec/2004

Subjects: Businesss Research Papers

Ben and Jerrys Vs. Haggen Danzs.

The company Ben and Jerry's expresses through three different mission statements that they will: deliver to thei ... increase value for stakeholders & opportunities for employees.Through close examination of the Ben and Jerry's Website, it is obvious the company's objectives and goals do sustain the commitments ... ocial and environmental change, by constantly inventing new flavors and bringing back old favorites Ben & Jerry's pleases their consumers while helping the growth of their company. This in turn in ...

(3 pages) 56 0 5.0 Nov/2005

Subjects: Businesss Research Papers > Marketing

Marketing Mix.

The price has to be amount that will attract customers away from the competition, but it has to be beneficial to the profit for the company.Promotion is the process with telling the target customer o ... by final customers or others in the channel.Two organizations that I am somewhat familiar with are Ben and Jerry's and Haagen-Dazs ice cream. These are two rival brands at the top end of the market. ...

(4 pages) 148 0 5.0 Dec/2005

Subjects: Businesss Research Papers > Marketing

Introducing Unilever

We are the world's leading ice cream producer, with brands such as Algida and Wall's in Europe, and Ben & Jerry's in the United States. Innovations such as Magnum snack-sizes and Cornetto miniatur ...

(2 pages) 117 1 4.3 Apr/2006

Subjects: Businesss Research Papers > Case Studies

Ben & Jerry's Case Analysis

Ben & Jerry's was experiencing a steady growth within their sales figures from 1990 to 1993. How ... , and start up costs associated with certain flavours of the new "Smooth, No Chunks" ice cream line.Ben & Jerry's selling, general and administrative expenses increased approximately 28% to $36.3 ... e in marketing and selling expenses and the increase in the company's administrative infrastructure.Ben & Jerry's loss was not solely due to their employee orientated approach, but they appeared t ...

(10 pages) 286 0 0.0 Aug/2006

Subjects: Businesss Research Papers > Case Studies

Future of Marketing

ing them less than the competitor does, will inevitably lead to competitor winning their attention. Ben & Jerry and Body Shop can be used as an example of lacking marketing strategy and 'principle ... example of lacking marketing strategy and 'principles before profits' approach. Since the beginning Ben & Jerry used to run business with the mission to make the world better place. Instead of spe ...

(16 pages) 172 0 3.0 Nov/2006

Subjects: Businesss Research Papers > Marketing

Ben & Jerry

Jackie Hunter Dr. Herring Jerry & Ben Case 1994. Analyze Ben & Jerry's competitive environment using the Five Force Framework; i.e ... eral reasons why the threat of new entrants is high. One is due to the fact that Dreyer's is one of Ben & Jerry current distributors. Dreyer's could decide to backward vertically integrate into th ... ream, and that would be a threat. There is also, Edy's Manufactured by Dreyer's who produce half of Ben & Jerry's output.Just recently Dreyer's received a huge cash flow from Nestle giving them an ...

(9 pages) 72 0 0.0 Oct/2001

Subjects: Businesss Research Papers

Ben & Jerry’s Homemade, Inc

A. SUMMARY/OVERVIEW Ben & Jerry?s Homemade, Inc., the Vermont-based manufacturer of ice cream, frozen yogurt and sor ... sorbet, was founded in 1978 in a renovated gas station in Burlington, Vermont, by childhood friends Ben Cohen and Jerry Greenfield. They started producing their interesting ice cream blends, with catc ... re nut harvesting would offer a renewable alternative to strip-cutting the land for wood products). Ben & Jerry?s competed in the superpremium ice cream market which was dominated by such househol ...

(17 pages) 86 0 0.0 Feb/2008

Subjects: Businesss Research Papers > Case Studies


BEN & JERRY'S ICE CREAMBen and Jerry's Ice Cream was founded by Ben Cohen and Jerry Greenfield t ... Shelburne, Vermont. In 1982, they moved their manufacturing facility to a better building. In 1983, Ben & Jerry has opened their first out of state franchise in Portland, Maine, and began selling ... e cream to independent distributors in Boston, Mass.The following year 1984, was a breakthrough for Ben and Jerry's. Sales exceeded $4 million, and 120 percent increase over the previous year. The com ...

(9 pages) 117 0 5.0 Feb/2008

Subjects: Humanities Essays > Philosophy

MGT 501 - Positively Ben & Jerry's

als that work in conjunction with certain inducement systems of an employee's evaluative component, Ben & Jerry's has created a motivation fostering environment for it's employees. They have creat ... ment, its employees, customers and communities, and the standards for quality of life on all levels.Ben & Jerry's have incorporated important beliefs and progressive values into their business str ...

(8 pages) 56 0 5.0 Jul/2008

Subjects: Businesss Research Papers > Management

Company Motivational Profile Paper and Presentation - Ben/Jerry's Ice Cream

ompany Motivational Profile Paper and PresentationPSY/320Company Motivational Profile PaperIn 1977, Ben Cohen and Jerry Greenfield moved to Burlington, Vermont to complete a written communication cour ... 8, the two friends opened an ice cream shop in Burlington, Vermont. This was the starting-point for Ben and Jerry's. By 1980, Ben and Jerry started selling ice cream to many restaurants in Burlington. ...

(12 pages) 163 0 0.0 Jul/2010

Subjects: Businesss Research Papers > Management

Marketing Excellence Plan Ben & Jerry

as an occasional indulgence, but others can be a regular treat and eaten sensibly.On Product level, Ben & jerry's aim is to make the best possible ice crem, in the nicest possible way. It is not o ... ce cream to deliver a higher quality, creamy textured ice cream that is lower fat.The product level Ben & Jerry's believes that using business as a tool for social and environmental changes is jus ...

(18 pages) 97 1 0.0 Jul/2010

Subjects: Social Science Essays > Communication Studies

Polyprod and Ben & Jerry's-Case analysis

sations, high-tech product manufacturer and distributor PolyProd, and Vermont-based ice-cream maker Ben & Jerry's, a lack of motivation to change would doom any proposed organisational development ... diness for change. A "shared sense of pain" could be powerful in generating motivation to change.In Ben & Jerry's, rapid growth and a "laid back" leadership style have contributed to their evoluti ...

(14 pages) 30 0 0.0 Oct/2010

Subjects: Businesss Research Papers > Case Studies


ESTRATEGIA COMPETITIVACASO BEN & JERRY´SGRUPO 12Carolina Durán M.Daniel Riquelme A.Daniela Salgado R.Jorge Oya ... e;n M.Daniel Riquelme A.Daniela Salgado R.Jorge Oyarce V.Nicolas Ayala M.IntroducciónContextoBen & Jerry´s, es una empresa dedicada a la fabricación de helados, creada por dos ... ronteras.ProblemáticaLuego de años de buenos resultadode un inicio exitosos eEn 1994, Ben & Jerry´s, obtiene por primera vez perdida en su resultado. La industria de helado, ac ...

(5 pages) 1 0 0.0 May/2014

Subjects: Businesss Research Papers

ben and jerry's case notes

Kanza Haider Case notes # 2Ben & Jerry's: Preserving Brand and Mission within UnileverStatement of the Problem: transitioni ... volved: employees, customers, community of Vermont, the shareholders of Unilever, the franchises of Ben & Jerry's.Relevance & Recommendations that could be discussed:The management could focus ... commendations that could be discussed:The management could focus on the values that were central to Ben & Jerry's uprising and incorporate them into the efficiency plans for the future. Unilever c ...

(2 pages) 1 0 0.0 Oct/2014

Subjects: Businesss Research Papers