Essays Tagged: "Billabong"
Marketing Plan for Bilabong
ww.fhs.ch).Company:However, Australian surf companies who produce sporty and casual watches such as Billabong and Ripcurl have seen tremendous growth. The surf industry is a $10 billion industry (Kotd ... wear company saw a 9% increase in sales in Australia totaling near $170 million in 2003. Moreover, Billabong operates globally with 30,000 stores selling Billabong products.SALES 2003 (millions)Austr ...
Subjects: Businesss Research Papers > Marketing
Consumer Behaviour - Product Line Extension (Billabong)
1.0 SECTION A1.1 PRODUCT INFORMATIONOriginal Brand Name of Product:Billabong InternationalProduct Class:Surf BrandDescription:Created by two avid surfers, Billabong is ... iption:Created by two avid surfers, Billabong is a brand designed by surfers, for surfers. In 1973, Billabong offered little more than a small range of surf wear: mainly surfboards and board shorts. B ... offered little more than a small range of surf wear: mainly surfboards and board shorts. But today, Billabong is a brand that encompasses the Australian surf culture by offering products that cater no ...
Subjects: Businesss Research Papers > Marketing
Pacific Sunwear
ers and young adults. It's major clothing products consist of Quicksilver, Hurley, Spit Fire, Roxy, Billabong, Tilt, Lost, Indenpent, and etc.. It's major footwear products are Vans, Etines, D.C., Haw ...
Subjects: Businesss Research Papers
Explain in detail the concept "marketing mix" and describe how a business determines the emphasis within the marketing mix. including legal and ethical influences
ine their own marketing plan based upon their own needs and goals of marketing, as a result of this Billabong Australia makes extensive use of the marketing mix in their marketing plan. Legal and ethi ... rand and No Frills, or on higher quality and therefore larger amounts of money, such as David Jones.Billabong Australia have diversified their range to include items not only related to surfing but al ...
Subjects: Businesss Research Papers > Marketing
auditing report
h youthful lifestyle brands and experiences.Written By:Shyam HarjiKamaljeet KaurNgor DengAmar BikramBillabongInternationalLimitedContents3Billabong Company Analysis �3Overview and Corporate Str ... ong Company Analysis �3Overview and Corporate Structure �3Financial Analysis �4Billabong Today �5Risk Factors at Billabong �5Inherent Risks �5Fluctuations in ...
Subjects: Businesss Research Papers > Accounting
Closing case Billabong
Mohammed SahidIBU 221/ 001Date: 10/16/14Closing CaseBillabongBillabong is an Australian company. They make surf wear, from wet suites and board shorts t ... lian company. They make surf wear, from wet suites and board shorts to T-shirts and watches. 80% of Billabong sales are from outside of Australia. 50% of which are from the United States. Billabong is ... from the United States. Billabong is reliant on a strong U.S. dollar against the Australian dollar. Billabong relied on the fact that the rapidly weakening Australian dollar in 2008-2009 and waited fo ...
Subjects: Businesss Research Papers > Case Studies