Essays Tagged: "BMW i3"

Marketing and Brand Management

;6Consumer, Brand and Marketing Relationships �7What makes brand great? �7Branding of BMW �8Chapter Three: Methodology �8Research Method �9References �10Propo ... study gives a literature on branding, brand equity, global brand management, a brief case study on BMW, one of the leading auto brands in the sector and how they successfully apply branding and marke ...

(3 pages) 1 0 0.0 Sep/2014

Subjects: Businesss Research Papers