Essays Tagged: "bottler"

Cola Wars Continue: Coke vs. Pepsi in the 1990s (Cola Wars)

buyer and through its value chain. Instead, costs for advertising, promotion, market research, and bottler relations were significant. On the other hand, bottling industry is the mid-way player in th ... n can be felt in bottling industry. Reasons are that, first, Pepsi and Coke control the majority of bottlers in 1990s; second, intrabrand competition is restricted by the franchise agreement, which is ...

(8 pages) 621 0 4.5 Mar/2004

Subjects: Businesss Research Papers > Case Studies

Soft Drinks- Case Analysis

drink supply chain, the soft drink industry is not nearly asattractive. Pretax profit for a typical bottler, by way of example, is less than one-third ofthat of a standard concentrate producer. This d ... n and could supply the entire country. Thiscompares to $3.2 billion capital investment required for bottlers to serve a commensurate demand.Likewise, concentrate providers have a strong strategic adva ...

(9 pages) 291 0 2.3 May/2004

Subjects: Businesss Research Papers > Case Studies

PepsiCo in Mexico

he end of 1996, PepsiCo held less than 1% of the Venezuelan cola market. Following PepsiCo's anchor bottler in Mexico, Gemex, the case details the strategies employed by PepsiCo's senior management be ... with a similar strategy to that of Coca-Cola which was to increase control over local and regional bottlers and create a "super bottler". By investing in technology and infrastructure, both felt thes ...

(11 pages) 213 0 3.0 May/2006

Subjects: Businesss Research Papers > Case Studies

Harvard case -- Hansen

largest barriers to the beverage industry - approximately 60% of the Gross Profit for a typical US bottler.1* Hansen has recently formed a partnership with Anheuser-Busch's wholesale network for the ...

(2 pages) 59 0 3.0 Nov/2006

Subjects: Businesss Research Papers

Effective Communication Case Study

eports involved any illness or injury.When the incidents were first reported, PepsiCo let the local bottler, Alpac Corporation handle the media investigation. Alpac conducted an investigation and foun ... The four publics were the news media, customers, consumers, and the employees and local Pepsi-Cola bottlers. The news media, customer, and consumers , all external publics, need to be assured that th ...

(5 pages) 250 0 3.0 Mar/2007

Subjects: Businesss Research Papers > Marketing

Cola Wars

y get a better foot hold in the international arena. Since they are having such a hard time getting bottlers, they should use their current bottlers to start exporting to countries around them. This w ... r current bottlers to start exporting to countries around them. This way they will not have to have bottlers in every country they want a presence in. Also the cost of shipping may be less than the co ...

(1 pages) 20 0 0.0 Feb/2008

Subjects: Businesss Research Papers > Marketing


da. Although it was fairly easy to enter the market as a concentrate producer, entering as a bottler wasn't as attractive. The bottling process was very capital intensive and involved specializ ... ive to enter the soft drink market from a concentrate producer's perspective, if you don't have any bottlers there is no way the consumer will ever get a taste of your drink

(1 pages) 973 0 0.0 Feb/2008

Subjects: Businesss Research Papers > Case Studies

Riordan Problem Definition Riordan Manufacturing

which are aircraft manufacturers, appliance manufacturers, automotive parts manufacturer, beverage bottler manufacturers, and the Department of Defense. Riordan is a company in excess of $1 billions ...

(6 pages) 73 0 0.0 Dec/2008

Subjects: Businesss Research Papers

Case study for Case 16 Danone: Marketing The Glacier In The United States

on rights to Evian, and will handle all promotional and customer marketing, in-store merchandising, bottler sales, and food service sales. Danone will still manage sourcing and reserve control of Evia ...

(7 pages) 40 1 0.0 Apr/2010

Subjects: Businesss Research Papers