Essays Tagged: "brand name"

"Soda Wars" This essay is about Coca-Cola in the International market

time Pepsi tried to make its first international pitch in the 50s, Coke had already established its brand name and a powerful distribution network.During the last 40 years, many new markets have emerg ... der in the soft-drink industry in Russia. Pepsi outsells Coca-Cola by 6 to 1 and is seen as a local brand, similar to Coke's reputation in Japan. However, Pepsi has also had some problems. There has n ...

(11 pages) 572 1 3.0 Nov/2002

Subjects: Businesss Research Papers > Case Studies

Biography of Stephen Spielberg

ector-producer has been responsible for so many top-grossing hits, or more decisively imprinted his brand name on the films and the culture of his time, or had such a decisive and sweeping impact on b ... erience (why not? the little guy dies and is reborn, after all), and within months, Spielberg had a brand-new all-time top-grossing film to his credit. He and it were both nominated for Oscars, but lo ...

(9 pages) 110 0 4.0 Dec/2002

Subjects: Art Essays > Film & TV Studies > Directors

Is being successful equate to being the best? - When a product sells well, does it mean it is always good?

nvolved in your decision making process?Well, more likely than not, you would probably consider the brand name... right? Let's just say for example, you want to purchase a Hi-fi. You see an ad in the ... hey both look aesthetically pleasing. In fact, other than the price tag, the only difference is the brand name. One is made by "Sony" and the other by a company that you haven't noticed in the past; l ...

(2 pages) 60 0 3.6 Jan/2003

Subjects: Science Essays > Computer Science


eir own other ways of advertising; these are carrier bags and their own lorries with the Sainsburys brand name across the side.I think that their adverts are aimed at all age groups, and for the Newsp ... ps, and for the Newspaper advertisement they have the slogan 99p V 99p, which shows another leading brands Chocolate Muffin compared to their Chocolate Muffin which are the same price but the Sainsbur ...

(2 pages) 155 0 5.0 Mar/2003

Subjects: Businesss Research Papers > Marketing

Netto case study -marketing.

k and do "top up shopping" at a more mainstream supermarket.Fewer products on sale at Netto are brand name, so you know that you are getting exactly the same product as you would at the more expen ... ess strategy.-Less attractive store structure and layout.OPPORTUNITIES-Can build its own brands and market them vigorously.-Is in a position to start other businesses, as it is already a ...

(7 pages) 174 0 3.7 Nov/2003

Subjects: Businesss Research Papers > Marketing

Marketing strtegies of mercedes to market the S-500

concept. The look of the car has also been changed with a wider bumper in front allowing air intake.Brand NameMercedes has been one of the pioneering car companies introducing newer features and comin ... features and coming up with new car designs. This has established it as a well known and respected brand famous for its quality and its well engineered cars which have met with customer's satisfactio ...

(2 pages) 114 0 3.0 Dec/2003

Subjects: Businesss Research Papers

A look at the social standing that Coca cola has across the world.

ld end up selling more than just a beverage; it would sell a lifestyle.Coca Cola is a very powerful brand name; in fact it is the most recognized brand name in the world. With that kind of influence, ... been adopted as Chinese culture. Coke has such influence in China that the Chinese have given this brand name a translation; "Coca Cola" in Chinese means "to make mouth happy". Many of the people of ...

(3 pages) 234 3 3.7 Dec/2003

Subjects: Social Science Essays

Business studies GCSE coursework 1 Types and styles of business's

n, Mc Donalds and Pizza Hut.AdvantagesA franchisee benefits from having an already well-established brand name, and bank's are more likely to lend money to franchisee's because of this. This position ... ltinational, but a business cannot start up as one. It would be too complicated and expensive for a brand new firm.Possible ProblemsSelling my ProductsThe buyers of my choice might not want to buy my ...

(3 pages) 59 0 4.5 Jan/2004

Subjects: Businesss Research Papers

Compaq and HP

ok at the recent strategic planning of the company first before the realization that Compaq and its brand name was soon to be systematically eliminated out of the picture.Corporate strategy describes ... ficant for corporate growth, and to keep profit levels up due to customer recognition of the Compaq brand name.This is explained from an article taken out of - In a significant shift, ...

(6 pages) 293 0 5.0 Feb/2004

Subjects: Businesss Research Papers > Case Studies > Computer and Electronics Companies

Business Web Site Evaluation: Circuit City

decided to evaluate is Circuit City. Circuit City is a retail store that offers a wide selection of brand-name consumer electronics, personal computers, software, movies, music, and games. It is a maj ... artist.A keyword search engine is found on the site which allows you to type in a particular word, brand name, etc. and it is conveniently located at the top of the page. This feature also follows yo ...

(6 pages) 297 0 5.0 Apr/2004

Subjects: Businesss Research Papers > Case Studies

Nothing sticks to Teflon, so how does Teflon stick to the pan?

Before we dive into that, let's dispense with a technicality: Teflon was DuPont's original brand name for what now goes by various unattractive pseudonyms, such as "non-stick coated aluminum ... attractive pseudonyms, such as "non-stick coated aluminum cookware," as well as a poetic variety of brand names. I'll call these slippery coatings "non-sticks."In the early days, what the non-stick st ...

(3 pages) 60 0 4.4 May/2004

Subjects: Science Essays > Chemistry

The marketing mix for Sony DVD players

oduct because they want to get something from them and this will come from what the things like the brand name and what the product actually does. It all goes into what the product is.The product will ... ut letters to their customer database to tell them about their new DVD player.Sony has a recognized brand name and most people know it. This means that people are more likely to buy it than a non-bran ...

(9 pages) 384 1 4.1 May/2004

Subjects: Businesss Research Papers

Not my problem

girl at school with the rich mother and new house in the city. Everyone made fun of her clothes and brand name trainers, as their parents could not afford these things as her mother could. Her mother ...

(7 pages) 125 7 3.1 May/2004

Subjects: Literature Research Papers > Creative Writing > Poems & Short Stories

Marks and Spencer Case Study

eader in superstore retail organizations. The combination of quality and price under the St Michael brand name offers customers value for their money. I have examined and evaluated the operations of M ... f amenities.Another strength is the reputation of quality and value associated with the St. Michael brand. Marks and Spencer works closely with suppliers and stresses using technological advances in m ...

(6 pages) 456 0 4.2 Jul/2004

Subjects: Businesss Research Papers > Case Studies > Clothing, Footwear and Cosmetics

What was the overall marketing strategy for Dunkin Donut's "Longest Love Message to Moms" campaign? Which specific tactics (4 p's) were uses and how? What would you have done differently?

e to Moms" endorsement designed at two calculated objectives: to increase market share and to boost brand name devotion amongst targeted patrons. During the summer of 1999, Dunkin' Donut's did just th ... this were two fold: primarily, to increase Dunkin' Donut's market share in Thailand, next, to boost brand allegiance, particularly with the young adult age groups. With only one chief opponent in the ...

(3 pages) 81 0 3.7 Jul/2004

Subjects: Businesss Research Papers > Marketing

Newell Strategy

g and increases their importance as a supplier to volume retailers. Attractive acquisitions include brand-name staple products that will bring in more shelf space for Newell, and also small businesses ... 's company president, Jeff Cooley's main concern is one that will assists Calphalon in building its brand equity, and not merely increasing product volume. Calphalon focused on delivering high-quality ...

(3 pages) 207 0 0.0 Nov/2004

Subjects: Businesss Research Papers

BOEING's Strength, Weakness, Threats, Oppotunities and its Implication

ty.5. Recognized market leader Customers would likely choose them first as their priority.6. Strong brand name Customers would easily associate the product. The brand name is instilled in the mind of ... major choice when purchasing. The company would be able to generate higher sales for having strong brand name. It also has more advantage than the competitors in many areas.7. Joint ventures/ Allianc ...

(4 pages) 161 0 4.3 Dec/2004

Subjects: Businesss Research Papers > Case Studies

AMWAY: An argument on how the strategic capability of this organisation could further be developed

450 Home Care, Home Living, Nutrition and Wellness, and Personal Care products that carry the AMWAY brand name. Amway and its publicly traded sister companies support more than 50 affiliate operations ...

(10 pages) 111 0 3.0 Jan/2005

Subjects: Businesss Research Papers > Management

What are Lego's most valuable resources and capabilities at the turn of the century?

uch as free cash flow from profits are valuable to the company, intangible resources such as Lego's brand name and technology innovation are even more important in terms of their contribution to value ... basis for competitive advantage .Customers are willing to pay a premium for Lego's products over unbranded ones because the brand name can give comfort to buyers unsure of their decision by reducing ...

(3 pages) 114 1 3.9 Jan/2005

Subjects: Businesss Research Papers > Management

Case Study: The Six Sigma Quality Initiative at Honeywell

es including aerospace, automotive, and control systems. The company's strengths include its strong brand name, large market capitalization, and leadership in product research and development. Formed ...

(5 pages) 205 0 3.0 Jan/2005

Subjects: Businesss Research Papers > Case Studies