Essays Tagged: "brand repositioning"

Dewar's Brand Repositioning

Dewar's Brand RepositioningDewar's was faced with a declining market among traditional Scotch whisky consume ... shifted from distilled spirits to lighter, lower alcohol beverages. Though Dewar's had a favorable brand image and growing market share, repositioning Dewar's to younger adults was very necessary for ... he long term. Dewar's must take an appropriate repositioning strategy in order to create a positive brand's image appeal to younger drinkers without abandoning its current customer base.I believe that ...

(3 pages) 104 0 1.0 Feb/2005

Subjects: Businesss Research Papers > Case Studies