Essays Tagged: "Calgon"

Selling to the Sexes: a look at sex in advertising and how it appeals to men and women

r recent ads was successful, and another one wasn't.The first advertisement was made for our client Calgon, a bath product company, and was featured in Cosmopolitan magazine. It advertises their new f ... e couple having sex, the words in the ad are also significant. The largest words are "intense" and "Calgon," meaning that they are the most important. The word "intense" implies that wearing this part ...

(4 pages) 201 4 4.8 Feb/2004

Subjects: Social Science Essays > Sociology

The External and Internal Environment Effects on the Management of Reckitt Benckiser in Bangladesh

ersifies into consumer goods and industrial cleaning products. In the same year, Benckiser launches Calgon water softener. In 1964 Benckiser develops and launches Calgonit Automatic Dishwashing deterg ...

(34 pages) 232 0 4.7 Feb/2007

Subjects: Businesss Research Papers > Case Studies