Essays Tagged: "CITIBANK INDIA"

Citi Bank India Credit Cards: Strategy for Profitable Growth

MARKETING 611 SECTION 005 CITIBANK INDIA CASE Learning Team A5: Mohammad Al-Ali, Greta Carlson, Patricia Ligon, Scott Schultz, ... a Ligon, Scott Schultz, Mike Xu, Max Young Word Count: 1496In assessing the marketing strategy of Citibank India's credit card business, Harpreet Grewal is faced with two choices: maintain the curre ... artment stores, electronics, Indian Premier League tickets, and inter-city travel Place - Citibank India will continue to focus on customers in the Top 8 cities. A greater proportion of Citi ...

(17 pages) 11 0 0.0 Oct/2014

Subjects: Businesss Research Papers > Case Studies