Essays Tagged: "coffee shop"

Marketing Research for Costa Cafe in order to identify who are the typical customers of coffee outlets and ascertain their needs, expectations and buying behaviour.

EXECUTIVE SUMMARYCosta Coffee is one of the most famous coffee chains in the UK. It was founded in 1971 in Italy by two Ita ... aly by two Italian brothers: Sergio and Bruno Costa. Costa company which introduced the first Costa coffee shops in the UK in the early 1980`s, had as a main objective to create and serve the finest a ... he UK in the early 1980`s, had as a main objective to create and serve the finest authentic Italian coffee. Costa became part of Whitbread PLC in 1995 and has followed an expansion program, so to beco ...

(34 pages) 1083 3 3.7 Oct/2003

Subjects: Businesss Research Papers > Marketing

Starbucks internatinal expansion.

AN EXPLORATION OF THE INTERNATIONAL BUSINESS STRATEGIES OF STARBUCKS COFFEE COMPANYStarbucks Coffee Company is the leading retailer, roaster, and brand of specialty coff ... ll one-third of these new retail stores will be located in international markets. How did one small coffee shop located across the street from the Pike Place Market spread through Seattle, infiltrate ... obal success within a matter of 30 years?A Limited Domestic MarketThe domestic market for specialty coffee was suffering in the early 1970's when the first Starbucks store was born. Overall, in the de ...

(6 pages) 769 0 4.3 Nov/2003

Subjects: Businesss Research Papers > Management

Descriptive essay.

Coffee ShopI waited until the last minute to search for a flight to Long Island and could not find o ... bbed my favorite Gucci tote bag and placed it in the trunk of my 1999 Toyota Camry.I spotted an old coffee shop on side of the road. As I walked through the doors, the thick scorched smell of roasted ...

(2 pages) 133 0 4.2 Nov/2003

Subjects: Literature Research Papers > Creative Writing > Descriptive Essays

This summary of David Pelicane's essay "My Eleven Minutes of Fame on the Open Mike" chronicles this writer's attempt to fulfill his quaint dream of performing in front of an audience.

is "fifteen minutes of fame," as Andy Warhol put it.David's opportunity came in the form of a small coffee shop in Vermont - The Radio Bean. His friend hosted an open mike night at this quirky, provin ... friend hosted an open mike night at this quirky, provincial establishment. In this eccentric little coffee shop he found a chance to express himself. He went into the shop with preconceived notions ab ...

(3 pages) 26 0 4.6 Feb/2004

Subjects: Art Essays > Performing Arts


Starbucks Coffee Co. changed the concept consumers had about drinking coffee. With more than 1000 outlets acro ... has attracted a loyal and growing following among consumers. The retail strategy has been to put a coffee shop on every corner and to make fresh-brewed coffee by selling only the highest-quality prod ... ective of this analysis: The strategy to enter into International Markets GENERAL ANALYSIS - The US coffee market is being considered saturated, with bigger chains facing threatening competition among ...

(2 pages) 235 0 2.5 Apr/2004

Subjects: Businesss Research Papers > Marketing

Review of a movie "Amelie"

g in Paris, France. At first glance she seems to be an ordinary girl whose job is to serve in local coffee shop, who lives alone in a nice neighborhood and sometimes visits her old father outside the ...

(2 pages) 59 0 4.3 May/2004

Subjects: Art Essays > Film & TV Studies > Film Review and Analysis


We've all seen them before. Maybe at a bus stop, in our schools, or at the coffee shop. "They" look odd enough to frighten a circus clown, but for some reason, they always smi ... nternet, or from flyers. These flyers are strategically located where most ravers are located, like coffee shops, vintage clothing shops, and independent record stores. The people in charge of these r ...

(7 pages) 60 1 4.0 May/2004

Subjects: Art Essays > Music History & Studies

Ratio analysis

IntroductionTo find out the better solution to buy the bookshop, Fancy Folios Pty Ltd or the coffee shop, Cup Hand Pty Ltd, we make a considerate selection by the whole process: gathering the r ...

(6 pages) 577 0 3.0 May/2004

Subjects: Businesss Research Papers > Accounting

Lord Stow Bakery Case

89 Andrew opened the first Lord Stow's Bakery in Coloane Island.1992 First branch - coffee shop - opened in the business district of Macau. Named it Café e Nata ("coffee and cre ... bout the copycats?4. Should his ex-wife's businesses be a concern? (Customers knew that the coffee shops carried Lord Stow's egg tart.)Analysis/Alternative SolutionsBusiness ExpansionGiven the ...

(8 pages) 79 0 5.0 May/2004

Subjects: Businesss Research Papers > Marketing

The opening to a short story set in a large city. Concentrating on setting and character.

s perfect.I don't know how long I sat there before I realised I was cold and decided to see if that coffee shop I once went to with Cindy was still there. I walked across the park and on to Fifth Aven ... his time of year, teeming with harassed women carrying bags full of last minute Christmas gifts.The coffee shop was gone, and in its place was a shop brightly decorated with red and green fairy lights ...

(4 pages) 22 0 5.0 Sep/2004

Subjects: Literature Research Papers > Creative Writing

Poetry: "Freedom", "Coffee Shop", "Gulf Coast Blues", and "Waves"

se wallsThe light shines through meIt burns like fire and devours the darkness,Penetrates this placeCoffee Shop.Cactus overshadows cancerous tendencies,The coffee screams, "These people are dependent ... riority,Just so far away from the mainstream majority.Cactus overshadowing cancerous tendencies,The coffee screams, AThese people are dependent on me!@Gulf Coast Blues.A roadside sunset at the beach,S ...

(1 pages) 579 0 4.0 Sep/2005

Subjects: Literature Research Papers > North American > Poetry

Marketing Analysis of Costa Cafee in the UK.

undIn 1971, Italian brothers Sergio and Bruno Costa started a wholesale operation supplying roasted coffee to caterers and specialist Italian coffee shops. Within a few years they were so famous for c ... ee shops. Within a few years they were so famous for combining their roasting business with premium coffee shops, that Costa Coffee quickly became a dominant name on the UK's high streets.The Costa br ...

(14 pages) 293 0 5.0 Oct/2005

Subjects: Businesss Research Papers > Case Studies

The Right Mix- Debt vs. Equity

ght Blend." This simulation asked students to work through various stages of a newly started exotic coffee shop, while determining the right debt-equity combination and optimal Weighted Average Cost o ... imal Weighted Average Cost of Capital (WACC). Students were given ownership of an extremely popular coffee shop named, "El Café." The shop is located in the very diverse community of Minneapoli ...

(3 pages) 361 0 0.0 Mar/2006

Subjects: Businesss Research Papers > Case Studies

"Ground Control" - To What extent could the concept of "service as theatre" be applied to Starbucks?

SummaryThis report explains similarities between service of a theatre and coffee shop Starbucks. Marketing mix tools people, process and physical evidence are explained to as ... important that actors or in Starbucks case employees need to create environment, for example in the coffee shop that would be greetings, gestures etc. In Ground Control article Mr Howard Schultz menti ... Ground Control article Mr Howard Schultz mentioned that in Starbucks employees would not only serve coffee, but also create an environment where the intimacy of the relationship with the space and cof ...

(4 pages) 83 0 3.0 Apr/2006

Subjects: Businesss Research Papers > Case Studies

El Cafe Simulation

The simulation that will be discussed in this paper concerns the decisions that a coffee shop's owner needs to make in order to expand their business. The name of the shop is El Caf& ...

(4 pages) 190 0 3.0 Jun/2006

Subjects: Businesss Research Papers > Case Studies

Starbucks: Delivering Customer Service

BackgroundThe company started its activity in 1971 as small coffee shop located in Seattle specialized in selling whole arabica coffee beans. After being taken ... n 1982, following a rapid and impressive growth, by mid 2002 the company was the dominant specialty-coffee brand in North America, running about 4,500 stores, 400 international stores and 930 licenses ... et there?Great quality products, customised, served in clean, convenient placed stores for everyday coffee, friendly and fast serving, everything in a pleasant atmosphere - these were just few factors ...

(7 pages) 789 0 4.5 Dec/2006

Subjects: Businesss Research Papers > Case Studies

Starbucks: Delivering Customer Service

IntroductionIn 1982 Howard Schultz, an employee of a small coffee-bean store called "Starbucks" was enlightened while sipping an espresso in a coffee shop in M ... Milan, and the rest is history. He envisioned America's "third place" next to home and work, where coffee-connoisseurs could linger and relax in a classy, pseudo-European atmosphere while enjoying th ... a wide-selection of hand-crafted brewed espresso of remarkable quality along the extensive line of coffee beans from all around the world. This was provided at a price well above industry standards, ...

(15 pages) 887 2 4.5 Jan/2007

Subjects: Businesss Research Papers > Case Studies

Determining the Debt-Equity Mix: El Caf

IntroductionEl Café, an extremely popular coffee shop in Nicollett Mall, Minneapolis, Minnesota is going through a period of many challenges. ...

(3 pages) 414 0 2.6 May/2007

Subjects: Businesss Research Papers > Case Studies


ring or current business owner hopes to one day recite as their own. No, he did not invent 'gourmet coffee' but in his discovery of it he was able to expand it to astronomical new levels. In researchi ... hey believe that "the early bird gets the worm". When Mr. Schultz noticed the increasing orders for coffee makers at the small Seattle based coffee shop, he immediately saw opportunity. While it may h ...

(2 pages) 95 0 3.0 May/2007

Subjects: Businesss Research Papers > Case Studies

Analysis Of The Classical And Contemporary Approaches To Leadership

xecutives, and even Charles Shultz's animated character, Snoopy are abundant in every bookstore and coffee shop in America. While leadership is not a new concept, it is certainly being promoted as an ...

(9 pages) 273 1 5.0 Aug/2001

Subjects: Businesss Research Papers > Management