Essays Tagged: "coffee shops"

Marketing Research for Costa Cafe in order to identify who are the typical customers of coffee outlets and ascertain their needs, expectations and buying behaviour.

EXECUTIVE SUMMARYCosta Coffee is one of the most famous coffee chains in the UK. It was founded in 1971 in Italy by two Ita ... aly by two Italian brothers: Sergio and Bruno Costa. Costa company which introduced the first Costa coffee shops in the UK in the early 1980`s, had as a main objective to create and serve the finest a ... he UK in the early 1980`s, had as a main objective to create and serve the finest authentic Italian coffee. Costa became part of Whitbread PLC in 1995 and has followed an expansion program, so to beco ...

(34 pages) 1083 3 3.7 Oct/2003

Subjects: Businesss Research Papers > Marketing

It is for Starbucks.Co caffee and resloves few questions about it success!

of Seattle, but from that year they started their expansion in other cities in the U.S. by opening coffee shops. Today Starbucks is operating 6,294 coffee retail shops throughout the world.How does S ... ir goal is to deliver the best service to their customers and also to deliver the best taste of the coffee. They are purchasing and roasting high quality whole bean coffee. They have variety of brand ...

(5 pages) 480 2 5.0 Nov/2003

Subjects: Businesss Research Papers > Case Studies

Starbucks Coffee On the Go

Starbucks offers whole bean coffees and sells them, along with fresh, rich-brewed coffees, Italian-style espresso beverages, col ... s, Italian-style espresso beverages, cold blended beverages, a variety of pastries and confections, coffee-related accessories and equipment, a selection of premium teas, and a line of compact disks. ... isks. However, this is offered primarily through its Company-operated retail stores. With Starbucks Coffee On the Go, we can offer our customers the next step. Allowing the customer a service to purch ...

(4 pages) 188 0 3.8 Jul/2004

Subjects: Businesss Research Papers > Marketing

Black Elements in Taxi Driver

liness has followed me all my life. The life of loneliness pursues me wherever I go: in bars, cars, coffee shops, theaters, stores, sidewalks. There is no escape. I am god's lonely man."(Travis Bickle ...

(6 pages) 55 1 4.0 Dec/2004

Subjects: Art Essays > Film & TV Studies

Nightclub Business plan in detail

xposure to the new venue. The location is also shared with all of New Albany's busiest restaurants, coffee shops, and shopping malls.During the tourist season, this new club will be one of the first e ... ds: $4,000Misc. Liquor: $1,000Misc. Supplies: $1,000Ice Machine: $4,000Soft Drink Dispensers: $2,000Coffee Machine: $200Microwave: $300Administration Systems: $9,200Internet Web Site: $5,000Initial Wo ...

(9 pages) 315 1 5.0 Mar/2005

Subjects: Businesss Research Papers

Cannabis: Hurt or Heal? This essay compares health risks and benefits of marijuana use. It cites scientific studies as well as views of doctors.

n marijuana. The range is widespread, in Holland it is looked upon as a blessing. You can buy it in coffee shops that are located all over the country. Some eastern countries are so strict on marijuan ...

(7 pages) 55 0 5.0 Apr/2005

Subjects: Social Science Essays

Marketing Analysis of Costa Cafee in the UK.

undIn 1971, Italian brothers Sergio and Bruno Costa started a wholesale operation supplying roasted coffee to caterers and specialist Italian coffee shops. Within a few years they were so famous for c ... ee shops. Within a few years they were so famous for combining their roasting business with premium coffee shops, that Costa Coffee quickly became a dominant name on the UK's high streets.The Costa br ...

(14 pages) 293 0 5.0 Oct/2005

Subjects: Businesss Research Papers > Case Studies

Starbucks Corporation.

Starbucks Corporation is the world's number one specialty coffee retailer. It operates more than 8,700 coffee shops in more than 30 countries. The company is ... 00 coffee shops in more than 30 countries. The company is committed to offering the highest quality coffee and "The Starbucks Experience" while conducting its business in ways that produce social, env ... for communities in which it does business. "Starbucks purchases and roasts high-quality whole bean coffees and sells them along with fresh, rich-brewed, Italian style espresso beverages, a variety of ...

(12 pages) 1168 0 4.8 Nov/2005

Subjects: Businesss Research Papers > Case Studies

A strategic marketing proposal for Trung Nguyen Coffee Company to regain its leading position and market dominance in Vietnam.

reate a good atmosphere where employees are happy to work in.They also need to make sure that their coffee shops offer a diversified menu, provide their customers with quality food, excellent service ... think about opening new stores abroad. To make customers aware and educate them about the great new coffee items, Trung Nguyen could do some advertising by comparing their new items with other restaur ...

(1 pages) 37 0 3.0 Jul/2006

Subjects: Businesss Research Papers > Marketing

Invest Bar business in China

ile winter and summer are long.The research has been involved in business of fast food restaurants, coffee shops, web cafés, bars which those are similar consistent to the budget of AAA Company ...

(6 pages) 75 0 3.5 Oct/2006

Subjects: Social Science Essays > Economics > Foreign & International Economics


ring or current business owner hopes to one day recite as their own. No, he did not invent 'gourmet coffee' but in his discovery of it he was able to expand it to astronomical new levels. In researchi ... hey believe that "the early bird gets the worm". When Mr. Schultz noticed the increasing orders for coffee makers at the small Seattle based coffee shop, he immediately saw opportunity. While it may h ...

(2 pages) 95 0 3.0 May/2007

Subjects: Businesss Research Papers > Case Studies

Accounting and Banking

Owning a Coffee ShopThe Better Brew and Perfect Blend coffee shops are both for sale. The current owners are ... ée/Thill/Mescon, 2007)Based on the balance sheets provided, I would purchase the Better Brew coffee shop. The company, though it has fewer assets, it also has less liabilities. Though I can pur ...

(3 pages) 30 0 5.0 Jul/2007

Subjects: Businesss Research Papers

The Cost of Technology

sitting in front of their computers. They meet each other in chat rooms instead of restaurants and coffee shops where they used to gather before. Chat rooms connect people from different parts of the ...

(3 pages) 71 0 4.3 Aug/2007

Subjects: Science Essays > Technology

Debt-Equity Mix Simulation Summary

ute; began operating in a mall in Nicollett Mall, Minneaoplis, Minnesota, and became a very popular coffee shop. The café had a relaxed atmosphere in which their varied customer base enjoyed as ... laxed atmosphere in which their varied customer base enjoyed as well as their interesting blends of coffee. The café has become profitable since opening three years ago and the owner is contemp ...

(4 pages) 153 0 4.0 Nov/2007

Subjects: Businesss Research Papers


e most prosperous artists and musicians, daily shows and operas, lectures and seminars, gardens and coffee shops. A place with grace and character. An entire town that was given to the Jews as a gift ...

(13 pages) 4 0 0.0 Feb/2008

Subjects: History Term Papers > World History > World War II

Coffee Break

By: Sam Dodge E-mail: Coffee Break "I think I just saw Jesus in my cup of Taster's Choice" -Zippy the Pinhead I sit on the ... cup of Taster's Choice" -Zippy the Pinhead I sit on the bench outside "Café Kilim" a popular coffee shop in downtown Portsmouth. Friends and buddies walk in and I ask how's it going. They nod a ... uddies walk in and I ask how's it going. They nod and come back out two minutes later with a cup of coffee in their hand. More people show up and go in and out each with a cup of joe in their hand. Wh ...

(6 pages) 31 0 0.0 Feb/2008

Subjects: Social Science Essays > Controversial Issues > Drugs & Alchohol

Product Pricing - Starbucks

Starbucks Coffee Company opened its first store in Seattle in 1971. After several years of selling coffee bean ... ns to restaurants and espresso bars, Howard Schultz convinced the founders of Starbucks to test the coffee bar concept in Seattle. This 1985 successful experiment was the genesis for Starbucks as we k ... arbucks went public in 1992, and is traded on the NASDAQ under the trading symbol ?SBUX.? Starbucks Coffee Company now has over 9,000 stores internationally, sells bottled coffee beverages, coffee bea ...

(4 pages) 63 0 0.0 Feb/2008

Subjects: Businesss Research Papers > Case Studies

Starbucks Environmental Analysis

ersity of PhoenixMBA 580Jimmie MorganFebruary 11, 2008Today, when people say "Wake up and smell the coffee" they are not speaking about home made coffee. They are talking Starbucks, the world's #1 spe ... cialty coffee retailer. Starbucks was founded by Howard Schultz in 1985 under the name I l Giornale Coffee Company. In 1987 Howard changed thename to Starbucks Corporation. The company is headquartere ...

(13 pages) 459 0 4.7 Feb/2008

Subjects: Businesss Research Papers > Management > Management Planning & Decision Making

Debt/Equity Mix Simulation

art of the simulation exercise (UOP Week 3 Assessment Simulation), each student assumed the role of coffee shop owner in Minneapolis, Minnesota. The name of the shop was El Café and has been op ... as been open for three years. The time has come to look at expanding El Café into a chain of coffee shops across the city.The first scenario asked for the appropriate debt-equity mix to finance ...

(4 pages) 203 1 4.6 Apr/2008

Subjects: Businesss Research Papers > Accounting

Global Staffing Strategies and Starbucks

Starbucks Corporation (Starbucks) is a specialty coffee retailer of hot and cold beverages, coffee-related accessories, complementary food items, tea ... d the first location was in Seattle's Pike Place market in 1971. By 1982, Starbucks began supplying coffee to restaurants and coffee shops. Starbucks expanded the business in 1996 to new locations in ... al policy. At least two expatriates with Spanish speaking abilities will be sent to each Starbuck's coffee shop to oversee the transition. This will allow coverage for all shifts. All other employees ...

(9 pages) 255 0 5.0 Jun/2008

Subjects: Businesss Research Papers > Management > Human Resource Management