Essays Tagged: "Colgate"

Colgate palmolive

Colgate PalmoliveWith a continuous expansion in it's product line, Colgate-Palmolive istaking on the ... duct line, Colgate-Palmolive istaking on the look of one of the most stable stocks on the exchange. Colgatehas a wide variety of products sold around the globe including, ColgateToothpastes, Speed Sti ... thpastes, Speed Stick Deodorants, Ajax Surface Cleaner, and Hill's ScienceDiet foods for house pets.Colgate was founded in 1806 in New York City on Dutch Street byWilliam Colgate as a starch, soap and ...

(3 pages) 210 0 4.5 Jun/1996

Subjects: Businesss Research Papers

Colgate-Palmolive Company is a truly global company doing business in over 200 countries over the world.

;Implementation & Control·Evaluation·ConclusionSituation Analysis1.Company ProfileColgate-Palmolive Company is a truly global company doing business in over 200 countries over the wo ... products, personal care products, household care products, fabric care products and pet nutrition. Colgate-Palmolive is global No. 1 in oral care products business, particularly in oral chemical prod ...

(11 pages) 387 0 4.0 Aug/2003

Subjects: Businesss Research Papers > Marketing

Cmpetitive advantage of Colgate Palmolive.

WAC for Colgate-Palmolive "The Precision Toothbrush"IntroductionColgate-Palmolive (CP) is a global leader in ... roduct (with lower margin potential) or as a Mainstream Toothbrush (competing with its own product, Colgate Plus).·Consumer Ignorance - Benefit of reduced gum disease from extra plaque removal ... introduce Precision. Another opportunity to introduce Precision, for example, is to combine it with Colgate toothpaste in a single display, proven to increase sales up to 170%.·Product Design a ...

(4 pages) 433 0 2.3 Dec/2003

Subjects: Businesss Research Papers > Marketing

Global HRM at Colgate-Palmolive Co.

HRM and Colgate-PalmoliveColgate-Palmolive is a $6 billion a year personal products giant which earns two-th ... roducts giant which earns two-thirds of its revenues outside the United States. In the early 1980's Colgate realized that if it were to be successful in the rapidly changing international business env ... ging international business environment, it would have to develop a more transnational orientation. Colgate wanted to become transnational and develop an international cadre of executive managers. In ...

(3 pages) 161 1 4.7 Mar/2004

Subjects: Businesss Research Papers > Case Studies

Miss wyoming

omingBy Douglas Coupland Douglas Coupland's novel Miss Wyoming is a love story between Susan Colgate, a former beauty queen turned soap star and now a "B" rated movie actress, and John Johnson, ... y depressed movie producer who has a near-death experience in which he encounters a vision of Susan Colgate who brings him back to life. Once back on his feet, John gives away everything he owns and d ...

(5 pages) 18 0 5.0 Apr/2004

Subjects: Literature Research Papers > North American

Databases in my Wallet

ng to each customer based on their individual shopping history. For example, if you always purchase Colgate toothpaste, you may receive coupons for Crest toothpaste. Library cards are another p ...

(2 pages) 100 0 3.0 May/2004

Subjects: Science Essays > Computer Science


of substitute - very less. ...Ø Degree of rivalry / level of competition - is very high with colgate, even to an extent to close-upØ Entry & Exit barriers - high , due to adv. costs ... reness level , users.Ø Buyer's powerØ Supplier's powerMarketing warThe market leader- Colgate PalmoliveThe challenger- Hindustan LeverResult-Marketing war between the two FMCG giants get ...

(6 pages) 67 0 1.0 Sep/2004

Subjects: Businesss Research Papers > Marketing

Colgate-Palmolive Case Study.

I. Problem.In 1991 and 1992 Colgate-Palmolive (CP) been a dominant force in the Oral Care industry, mainly in the toothbrush seg ... stry, mainly in the toothbrush segment. CP has been an successful company since the introduction of Colgate Plus, a toothbrush with a diamond-shaped head, in 1985. CP has consistently continued with r ... diamond-shaped head, in 1985. CP has consistently continued with research and development since the Colgate Plus breakthrough. However, when Aim entered the market in 1987, they focused on comfort, wh ...

(5 pages) 393 1 4.3 Nov/2005

Subjects: Businesss Research Papers > Case Studies

The shocking story of how Colgate and Crest advertise in China.

l on everyone in China who cares about corporate greed or simply being lied to to boycott Crest and Colgate toothpastes (the latter which doesn't even have enough respect for its Chinese customers to ...

(1 pages) 42 1 3.0 Jan/2006

Subjects: Social Science Essays > Controversial Issues

Colgate Palmolive Case Analysis of "Precision" toothbrush.

s report is to analyze the two different launch strategies (as a niche or a mainstream product) for Colgate Palmolive's new toothbrush, Precision, and choose the one that is the most suitable in the f ... ooth brush industry obliges CP launch a supreme product (super premium market)Company's Strengths:* Colgate is a well-known brand name in the Oral Care industry.* CP is creating a new and innovative p ...

(5 pages) 370 0 4.6 Feb/2006

Subjects: Businesss Research Papers > Case Studies

Colgate-Palmolive Company: The Precision Toothbrush

ttention to a toothbrush's ability to remove plaque and food particles from teeth. Most of them use Colgate Classic and Oral-B Regular.- Uninvolved Consumers buy toothbrushes only when confronted by o ... comparing to the position in toothpaste market, CP isn't world's leading toothbrushes provider. And Colgate-Palmolive does not yet have a super-premium brush on the market.OpportunitiesConsumers of th ...

(4 pages) 223 0 3.0 Feb/2006

Subjects: Businesss Research Papers > Case Studies

Darkie toothpaste: Colgate

IntroductionThis paper addresses ethical issues associated with Colgate's distasteful toothpaste named Darkie. Initially I discuss about what is ethics, how it affe ... s ethics, how it affects, and ethics in business. In the second part, I discussed about options for Colgate to handle the situation. With continuing, I focused on importance of brand name and customer ... ant of managerial rights. Finally I have given some recommendation and conclusion.Ethical Issues of ColgateEthics is the study of morality and standard of conduct. Ethics norms and guideline changes f ...

(10 pages) 193 0 4.1 May/2006

Subjects: Businesss Research Papers > Case Studies

Colgate Total IMC Analisys

rtar prevention Price Demographics Children Teens, young adults Young families Men Preferred brands Colgate, Aim Close up, Ultra Brite, Aqua-Fresh Crest, Colgate Total. Brands on sale (1) Source: www. ... those companies have at least one product for each of the different market segments above mentioned.Colgate Total: Colgate-Palmolive is one of the leading global consumer products corporations. The co ...

(8 pages) 109 0 0.0 Jul/2001

Subjects: Businesss Research Papers

Miss Wyoming

s struggle for material wealth does not guarantee happiness. The novel begins with a focus on Susan Colgate, who is the dominant character throughout the book. The book opens in the present day with S ... happiness proves to be short lived because Susan mysteriously disappears.The title character Susan Colgate, grew up competing in the beauty pageant scene. Her mother Marilyn teaches Susan early on th ...

(4 pages) 3 0 0.0 Oct/2001

Subjects: Literature Research Papers

Strategic Marketing Paper on Colgate Palmolive Company

Colgate Palmolive Company's toothpastes and brushes strategy product paper Marketing ManagementExecu ... technologies being used. Consumer preferences, behavior, product evaluation, and a reason in buying Colgate toothpaste brushes factors impact consumers' decision. Great influence from dental professio ... rns about gum diseases, plaque and gingivitis is much accelerating the markets segments growth. For Colgate Palmolive Company to manage toothpaste and brush position as number one leader, it has to ta ...

(8 pages) 169 0 4.0 Oct/2007

Subjects: Businesss Research Papers > Case Studies

When our lives take a turn in the opposite direction

aracters in the novels Miss Wyoming by Douglas Coupland and Courage My Love by Sarah Dearing, Susan Colgate and Nova Philip, experience this loss of hope, and both find themselves taking spiritual jou ... ome sort of escape from the people and places that cause them to feel so low. In the cases of Susan Colgate and Nova Philip, they not only experience this sentiment, they end up carrying out actions t ...

(6 pages) 1271 0 0.0 Feb/2008

Subjects: Literature Research Papers > European Literature

Forecasting Methods Compare and Contrast

actors such as accuracy required, time horizon, availability of data and competent personnel (1995, Colgate, et al).Forecast can be long-term or short-term. The techniques used in forecasting may be g ...

(5 pages) 199 0 3.5 Feb/2008

Subjects: Social Science Essays > Economics

Colgate-Palmolive Company: The Precision Toothbrush case (HBS)

Colgate-Palmolive (CP), a global leader in household and personal care products, is poised to launch ... household and personal care products, is poised to launch its new toothbrush in the United States, Colgate Precision. To enter the super-premium segment of a highly competitive US toothbrush market w ... ales the company can increase its recognition.Marketing recommendations: 1. The name - Precision by Colgate in order to emphasize Precision. 2. Product claims should emphasize gum prevention disease. ...

(3 pages) 52 0 0.0 Dec/2008

Subjects: Businesss Research Papers > Case Studies

Implementation Plan Generic Benchmarking

Colgate-Palmolive (Colgate), AOL Time Warner (AOL) and Bank of America's (BOA) are the three promine ... gic direction to gain employees buy-in and commitment to delivering shared values based initiatives.Colgate-Palmolive (Colgate) Organizational Culture IssueWith the goal of winning its market share, i ... e goal of winning its market share, improving its bottom line, and sustaining competitive advantage Colgate conducts internal business audits. One particular year, Colgate's business diagnosis indicat ...

(5 pages) 69 0 0.0 Apr/2009

Subjects: Businesss Research Papers > Management > Management Planning & Decision Making

Definition of Marketing

others.What about some examples of companies who have used marketing successfully. Let's start with Colgate, a well known toothpaste company. In India it was found that over a billion people had no to ... at over a billion people had no toothpaste, due to its cost, unknown knowledge of, and no supplies. Colgate would send a van that is equipped with a generator and video gear into a village on market d ...

(5 pages) 27 0 0.0 Sep/2009

Subjects: Businesss Research Papers > Marketing