Essays Tagged: "consumer behavior"

Discusses how employees affect consumer behavior and what can be the best ways to improve their effectiveness. Personal experience

SummaryI am going to discuss how employees affect consumer behavior and what I believe are the best ways to improve their effectiveness. I will be dra ... elieve are the best ways to improve their effectiveness. I will be drawing upon my experiences as a consumer and working in a retail environment.CommentsNo one fulfills your corporate philosophy or pr ... roduct or service so they can convey this feeling to the customers.Some of the things that turn off consumers are long lines and employees who don't pay attention or just go through the motions. Ruden ...

(3 pages) 244 2 4.2 Apr/1997

Subjects: Businesss Research Papers > Management

Negative Consumer Behavior What is negative consumer behavior and what are the characteristics of a bad customer? How can managers address this issue to ensure success?

Negative Consumer BehaviorTo fully understand what negative consumer behavior is and what makes a bad cus ... what negative consumer behavior is and what makes a bad customer, we first have to understand what "consumer behavior" is. In their book, "Consumer Behavior: Concepts and Strategies," Berkman and Gil ... ) say that the American Cultural System, which is made of values and artifacts, strongly influences consumer activity in the United States. "In the twentieth century, American Culture reflected a dis ...

(6 pages) 266 1 4.0 Dec/2002

Subjects: Businesss Research Papers > Management

Factors that influenced BMW decline of unit sales from 1986 to 1991 in the US market.

omic and emotional blow to the luxury car market.In general there was a change in social values and consumer behavior. The "conspicuous consumption" of the early 1980s gave away to a more value-orient ... uous consumption" of the early 1980s gave away to a more value-oriented purchasing.Despite this new consumer mentality, government actions, and the resulting declining overall market and luxury/perfor ...

(3 pages) 169 0 3.7 Feb/2003

Subjects: Businesss Research Papers > Case Studies > Automotive Companies

Is Mcdonaldization Inevitable?

ts of any rationalized corporation. However, they are not carried out from the point of view of the consumer. Efficiency, for example, may entail the placing of great inconveniences upon a consumer fo ... for the sake of efficient management. Calculability may involve hiding certain information from the consumer. Predictability and control may involve a company's ability to predict and control consumer ...

(5 pages) 171 1 3.7 Aug/2003

Subjects: Social Science Essays

How Children and family affect consumer behavior. The influence of children on purchase desisions.

The objective of this paper to demonstrate the cause and effect children have to family decisions, consumer behavior, business, and marketing.The Research Shows... The numbers grow!Within the past te ... mperative that marketers remain aware of the impact of these changes, the great effect they have on consumer purchasing patterns, and to perfect their marketing strategies accordingly.Including childr ...

(13 pages) 566 1 4.8 Sep/2003

Subjects: Businesss Research Papers > Marketing

Enhancing employee performance through effective human resource management.

external factors although seemingly adventitious by title have great influence on the behaviour of consumers. Their effect is the "total environment" that Holloway refers to in which consumer behavio ... nment" that Holloway refers to in which consumer behaviour theories exist (155). Like all sciences, consumer behaviour theories are constantly tested and adapted in a dynamic equilibrium. It is import ...

(8 pages) 296 0 4.0 Oct/2003

Subjects: Businesss Research Papers > Management > Human Resource Management

Managing Growth Options.

ten arise at points of discontinuity caused by technological innovation, deregulation, or shifts in consumer behavior. For example, digital technology, telephone deregulation, and home computing are o ...

(3 pages) 88 1 0.0 Oct/2003

Subjects: Businesss Research Papers > Management


chat room, while for the firm-to-user is newsletter. Interactivity is the second force that affects consumer behavior is the real-time (or delayed) two-way communication between users and the site. (R ...

(4 pages) 322 0 3.0 Jan/2004

Subjects: Businesss Research Papers > Case Studies > E-commerce

A Research Report On the Norton Kosair Children's Hospital Market research report

Executive Summary2.0) Introduction3.0) Aim and scope of report4.0) Body of report4.1) The study of consumer behavior4.2) A model of buyer behavior4.3) Internal and external data for hospital4.4) The ... nity care program and that will attract a greater number of potential patients.So here according to consumer behavior model this will helpful to promote the single segment of maternity and generate mo ...

(11 pages) 312 1 4.9 Apr/2004

Subjects: Businesss Research Papers > Marketing

Using the theory of consumer behavior, conduct critical analysis on the decision making process

troductionWith the dynamic environment, undoubtedly, each firm attempts to study and understand the consumer behavior due to businesses stay in business by attracting and retaining customers (Arnould, ... siness by attracting and retaining customers (Arnould, Price & Zinkhan, 2002, p6). As the basic consumer decision-making unit, family are most frequently examined by many marketers because decisio ...

(15 pages) 626 2 4.2 Apr/2004

Subjects: Businesss Research Papers > Marketing

The Effect of Language on International Marketing

ure." (Buzzell) The relationship with culture comes into play with the realization that each of the consumer behavior factors noted above varies from culture to culture.One of the most influential cul ... ignoring the fact that English is the language of choice for the hip in France. Undeniably, French consumers prefer American television and tune out French programs, as well as American films account ...

(13 pages) 651 0 5.0 Apr/2004

Subjects: Businesss Research Papers > Marketing

Consumer behaviour karan makkar University of City london

Karan makkarUniversity of City LondonConsumer BehaviorIntroductionUK is getting old. Europe is getting old. This is one of the most signi ... rate, or a surge in immigration, this shift towards a sizeable majority of middle-aged and elderly consumers will continue.There seems to be great confusion around what constitutes the 'grey market' ... anti-macassers. Yet of recent work in this area indicates that the majority of pensioners are heavy consumers of ready meals, increasingly comfortable with online channels and extremely interested in ...

(17 pages) 116 1 5.0 Apr/2004

Subjects: Businesss Research Papers

How can Marketers Apply Modeling or Observational Learning?

The decisions a consumer makes to purchase a product and services are based on a process of learning. Learning is th ... knowledge and past personal experience. Both newly acquired knowledge and personal experience lead consumers to future behavior in similar situations. Among all researches and studies of consumer lea ... nse theories, explaining an association between a stimulus and a response (2000). In the context of consumer behavior, the result of this association is a change in the consumer's behavior toward a pr ...

(3 pages) 77 0 3.0 Jun/2004

Subjects: Businesss Research Papers > Marketing

Factors to Website Success

anCSI 253-74DCEAssignment IVFACTORS CONTRIBUTING TO A WEBSITE'S SUCCESSA business has to understand consumer behavior; advertise and target the right group of consumers; foster customer loyalty; provi ... yalty; provide excellent personalized customer service and maintain a dynamic website.Understanding consumer behaviors assists businesses in choosing the appropriate marketing and advertisement strate ...

(3 pages) 171 0 4.8 Nov/2004

Subjects: Science Essays > Computer Science

Buy-Grid model? Why is it important in decision making? What is the indication?

.The buy-phase model in a management class as the rational or extensive problem solving model or in consumer behavior as high-involvement model. Buy -phase model suggests that people go through a seri ...

(4 pages) 70 0 5.0 Mar/2005

Subjects: Businesss Research Papers > Marketing

Marketing pitfall for Starbuck in China

Starbucks franchisee's in Beijing have paid attention to the sensitivity of cultural influences on consumer behavior.Understanding CultureCulture is a crucial concept to understanding consumer behavi ... als, norms, and traditions among the members of an organization or society.The relationship between consumer behavior and culture is a two-way street. On the one hand, products and services that reson ...

(3 pages) 142 1 2.6 Mar/2005

Subjects: Businesss Research Papers > Marketing

Consumer Psychology.

the others competitors in the market?The answers to above questions bring attention to the topic of consumer behavior and the associated field called consumer psychology. Consumer psychology is the st ... and information related to those products. It is concerned with the mental processes that determine consumer motivation and behavior related to the act of buying a product. The psychology of consumer ...

(10 pages) 236 0 4.3 Oct/2005

Subjects: Social Science Essays > Psychology

Brand Equity: Extending Brand Awareness and liking with Signal Detection Theory

al Detection Theory has a strong tradition in psychology, but is under-represented in marketing and consumer behavior. This study extended the concept of brand awareness to 'awareness sensitivity and ... laboratory experiments. It was found that, in the attended mode compared with the unattended mode, consumers perform better in preserving a favorable brand awareness and have a conservative reaction ...

(1 pages) 96 0 0.0 Apr/2006

Subjects: Businesss Research Papers > Marketing

Consumer Buying Behaviour: McDonald's

IntroductionThis paper analyzes consumer behavior while purchasing items at McDonald's. Someof the criteria covered in the paper inc ... oz. Sprite. It took me about 73 seconds to get myfood. While eating, I sat down and monitored other consumers purchasing food. Here iswhat I saw.Consumer's purchasing techniques and mannerismI would s ...

(3 pages) 121 0 4.7 Aug/2006

Subjects: Businesss Research Papers > Case Studies

Consumer Behavior Paper

In this paper we will define consumer behavior and how marketing is related to consumer behavior. We will also select a purchase ... etail how each of the 4 P's (product, price, promotion, and place) affected our purchasing decision.Consumer behavior is the study of how people buy, what they buy, when they buy and why they buy. It ... decision making process, both individually and in groups. It studies characteristics of individual consumers such as demographics, psychographics, and behavioural variables in an attempt to understan ...

(4 pages) 362 0 4.0 Aug/2006

Subjects: Businesss Research Papers > Marketing