Essays Tagged: "Corporate communication"

Different Perspectives on Managing Corporate Communication

John Balmer and Edmund Gray: Corporate Identity and Corporate CommunicationsIn this article the authors articulate the strategic ... unicationsIn this article the authors articulate the strategic importance of corporate identity and corporate communications. They point out that effective corporate communications can ensure organiza ... nion, an important contribution of this writing is its articulation of what the writers call "Total Corporate Communication" consisting of primary, secondary and tertiary communication. Raimo Lovio an ...

(3 pages) 135 0 4.2 May/2006

Subjects: Businesss Research Papers > Management

Issues Management & Crisis Communication Plan

Scenario:You are the newly appointed corporate communication consultant for the new low cost airline Air Asia.State why your airline need ...

(5 pages) 231 0 3.7 Feb/2007

Subjects: Businesss Research Papers > Case Studies

Types of Communication

munication, group communication, individual, public, interpersonal and intrapersonal communication, corporate communication.Kinds of involves how the communication process is carried out, this can als ... bulletin boards and web pages are the backbone of the internet which thrives on mass communication.Corporate communication involves communication in the business or corporate level. Tangible tools of ...

(7 pages) 292 1 4.2 Nov/2007

Subjects: Social Science Essays > Communication Studies

Image audit of olav thon real

Image Audit of Olav Thon Real Estates THE IMAGE AUDIT Corporate Communication - 1998-99 ? Describe your organization and do a mini-SWOT analysis of it.Ola ...

(12 pages) 14 0 5.0 Feb/2008

Subjects: Businesss Research Papers > Marketing

Image Audit of Olav Thon Real

Image Audit of Olav Thon Real Estates THE IMAGE AUDIT Corporate Communication ? 1998-99 ? Describe your organization and do a mini-SWOT analysis of it.Ola ...

(12 pages) 12 0 3.0 Feb/2008

Subjects: Businesss Research Papers > Marketing

Managing the flow of information

munication, group communication, individual, public, interpersonal and intrapersonal communication, corporate communication. Some types of communication are formal, informal, grapevine and bypass comm ...

(4 pages) 98 0 0.0 Apr/2008

Subjects: Social Science Essays > Communication Studies

Analyse the differences between the corporate identity, branding, image and reputation of McDonald's, presenting an argument as to the need for changes to their communication activities.

dy. Through discussion and theoretical application, we can determine how the separate constructs of corporate identity image, reputation and branding differ, and critically assess their function in Mc ... in McDonald's corporate environment. Through this discussion we can then determine whether current corporate communication activities are sufficient, and what changes, if any, need to be made.Unpacki ...

(9 pages) 83 0 3.0 Nov/2008

Subjects: Social Science Essays > Communication Studies