Essays Tagged: "current marketing"

Marketing Plan for Newtown Sports Centre

machines only)Health SuiteLarge fitness suite2 floodlit outdoor multi-sports games courtsThe centre currently operates a varied programme of activities . In general, these include casual hire of facil ... sector operators while still providing a wide range of leisure opportunities to the wider community.Current Marketing SituationThis section of the plan looks at relevant background data used to analys ...

(13 pages) 460 0 3.9 Mar/2004

Subjects: Businesss Research Papers > Marketing

Marketing a new product for Cadbury's

ContentsObjectiveDetailsPage Number1An investigation of the current marketing mix of Cadbury's2 - 62Secondary and primary research methods7 - 183SWOT and PEST a ... search32 - 34BibliographyBooks and other sources usedAppendixValidity ChecksAn investigation of the current marketing mix and strategies of Cadbury'sIntroductionI am going to investigate the current m ... J's to try one on air and special offers.ConclusionFrom this I have come to the conclusion that the current marketing mix from Cadbury's is working very well and I intend to take some of the good feat ...

(29 pages) 797 1 4.3 Apr/2004

Subjects: Businesss Research Papers > Management

Marketing Plan for Online Company

Table of ContentsTable of Contents 2Executive Summary 3Current Marketing Situation 5The Market Situation 5The Product Situation 6The Competitive Situation ... tion 7Summary 8SWOT Analysis 10Strengths 10Weaknesses 10Opportunities 11Threats 11Issues Analysis 12Current Marketing Situation 14Existing marketing mix 16Market Targeting and Positioning 18Future Gro ... rs. This increase is in keeping with industry predictions and will secure the future of the OD team.Current Marketing SituationThe Market SituationThe internet and technological revolution was conside ...

(13 pages) 519 1 3.0 Jun/2004

Subjects: Businesss Research Papers > Marketing

Project Organization

ers. Group 4 has been in operation since July 2004. Its average hits are 3000-4000 per day. Group 4 currently operates Monday-Friday 9am-5pm. Group 4 has entertained comparable competition. We plan to ... lfunctioning equipment to serve all of our customers needs. We do not plan on increasing prices, as current prices are in-line with the market. We currently have three employees and plan to hire one m ...

(11 pages) 149 0 5.0 Oct/2004

Subjects: Businesss Research Papers > Management

Can relationship marketing be applied to all service businesses?

rketing is the sole answer for marketing firms. Relationship marketing is definitely more suited to current marketing strategies, however it is not the only strategy. The shift from the marketing mix ... uctionThis paper examines the applicability of relationship marketing to all service businesses. In current marketing literature, the concept of a shift from the traditional marketing mix to relations ...

(10 pages) 190 0 3.2 Oct/2004

Subjects: Businesss Research Papers > Marketing

Marketing report for Gillette Singapore

comments and recommendations, were made based on analysis performed.Detailed analysis on Gillette's current marketing situation was done through using the EPISTLE for Macro analysis and Michael Porter ... cile to projections or "expectations".The aims of this report are to:a. Provide an appraisal of the current marketing situation of Gillette's non-disposable razors (for removing male's facial hair) in ...

(17 pages) 237 1 5.0 Feb/2005

Subjects: Businesss Research Papers > Marketing

Marketing Case Study identifying possible promotions towards the devolopment of a new Salsa.

ObjectiveRoscoe Foods has found a viable market opportunity within the Salsa industry. Using current marketing conditions, forecasts, and a highly customized attack strategy, Roscoe Foods can q ...

(3 pages) 57 0 3.7 Feb/2005

Subjects: Businesss Research Papers > Marketing

Marketing Mix of Sainsbury's

Marketing mixReportThe aim of this report is to analyse the current Marketing Mix of Sainsbury's, and to work out how it would be adjusted to satisfy the possib ... ables the company to focus the Group on food retailing and related activities. Apart from this, the current Marketing Mix ?product, price, promotion and place is being improved to meet its new mission ... ritish supermarket and has recently introduced a trial of manned in-store Personal Banking centers. Current products include, instant access savings accounts, fixed stepped-rate savings bonds, direct ...

(15 pages) 336 0 3.7 Apr/2005

Subjects: Businesss Research Papers

Harley Davidson Posse Ride.

Outline* Posse ride II History/development* Current marketing method- Holistic marketing approach- Radical marketing policies* Evaluation of Rel ...

(12 pages) 169 0 4.7 Dec/2005

Subjects: Businesss Research Papers > Case Studies > Automotive Companies

The year 2006, Marketing Plan for The Body Shop International

arginally increase stakeholder value. As well, company plans to open 120 new stores in four regions.Current Marketing Strategy. The Body Shop employed "green marketing" strategy to build customer base ... provocative marketing campaigns featuring young models. With narrow range of grooming products and current advertising strategies The Body Shop does not reach market segment aged between 8 and 14. Co ...

(13 pages) 463 0 3.8 May/2006

Subjects: Businesss Research Papers > Case Studies > Clothing, Footwear and Cosmetics


nes and networks. Both the external and internal analysis for telephones and networks vary greatly. Currently holding the greatest market share in cellular telephone sales, we focus here on Nokia's ce ... More and more users of all ages are using cellular telephones for personal or business use. Nokia's current marketing targets consumers through mass media and business users through sales agents. The ...

(29 pages) 252 0 5.0 Sep/2001

Subjects: Businesss Research Papers > Case Studies

Golf ball industry

f golf ball manufacturers and the size of their market share; Also, this report intends to show the current marketing programs used by these manufacturers, the profile of the golf ball market, and the ...

(7 pages) 25 0 3.0 Feb/2008

Subjects: Businesss Research Papers > Marketing

artventure case study analysis

of service regardless of the increased expenditures and competition lying ahead.Customer Analysis: Currently, the company targets to four market segments: 1) Jewish families in Cote-Saint-Luc 2) Jewi ... ed target approach to satisfy the four target markets. This recommendation is a modification of the current marketing plan, with changes to the pricing and promotional techniques. It has the effect of ...

(11 pages) 53 0 0.0 Feb/2008

Subjects: Businesss Research Papers > Marketing

IT Worx software House Marketing plan

lip;..…………………………… 72.3 Current Marketing Objectives……………………… ... the Middle East. ITworx is a market leader in Egypt and strong brand in the Middle East region.The current marketing objectives aim at increasing sales volume by 25% annually. This is due to the oppo ...

(13 pages) 31 0 0.0 Feb/2008

Subjects: Businesss Research Papers > Case Studies

Research to Promote UK's Men's Cosmetic Market

s �- 14 -5.2 Budget and brand factors �- 15 -5.3 Industry's Threats �- 15 -5.4 Current Marketing Strategy �- 17 -5.5 New Distribution Channels for Men's Cosmetics �- ... terature Review2.1 UK's cosmetics marketThe cosmetics and toiletries market in the UK had growth in current value in over the last decade, despite the saturation of some products. Manufacturers' sales ...

(22 pages) 79 4 4.3 Jan/2009

Subjects: Businesss Research Papers > Marketing

Marketing Management Marketing Report Avon in Australia

4Executive SummaryThis report strategically focuses on investigating and analysing Avon Australia's current marketing environment and strategy. The report provides an in-depth situational and marketin ... ironment and strategy. The report provides an in-depth situational and marketing analysis on Avon's current marketing operations which weaknesses have been identified that have led to areas for improv ...

(16 pages) 32 0 3.0 Jan/2009

Subjects: Businesss Research Papers

Marketing Research: Kudler Fine Foods

y enabling KFF to attract customers who are willing to pay for better quality products and services.Currently KFF is focused on expanding the services, improving the efficiency of its operations and i ... ase cycle as a means to increasing the loyalty and profitability of its consumers. As part of their current marketing strategy to achieve these objectives, KFF is embarking on three tactics:Expanding ...

(8 pages) 128 0 5.0 May/2009

Subjects: Businesss Research Papers > Marketing

Electronic and Internet Public Relations

to communicate with customers, vendors, media markets, and the local community, and also expand the current marketing programs. "We have a great picture to share to our audiences and offer an outstand ... ts. In a nutshell, these systems with effective planning, and implementation will surely accent our current relations with our end users.Works CitedCasey, Michael. Stephens, Michael (2008) 2.0 Web Por ...

(6 pages) 21 0 0.0 Jan/2010

Subjects: Science Essays > Computer Science

Marketing Plan: McBride Financial Services

ervices, the company will benefit in both productivity and financially. This paper will discuss the current problems associated with McBride Financial Services' marketing plan, as well as possible sol ... on (FHA) and Veteran's Administration (VA) home loans for the purpose of buying or refinancing. The current headquarters is located in Boise, Idaho, with plan for future expansion in Montana, North Da ...

(4 pages) 60 0 0.0 Feb/2010

Subjects: Businesss Research Papers > Marketing

Classic Airlines Marketing Solution

Airlines knows changes are required for the company; however, the management team must identify the current marketing problems plaguing the organization and determine options for solving these problem ... problem-solving model to identify issues and opportunities that will assist the airline with their current marketing problems, identify the internal and external pressures contributing to the company ...

(12 pages) 396 0 0.0 Mar/2010

Subjects: Businesss Research Papers