Essays Tagged: "customer loyalty"

Harley Davidson.

he Harley-Davidson case presents a unique example of a unique company that, due to their remarkable customer loyalty, was able to go from nearly bankrupt to successfully gaining a substantial portion ... , a definite marketing advantage in increasing domestic market share* Exceptional name recognition* Customer loyalty* A established dealer network supported by ongoing dealer and sales force education ...

(9 pages) 921 0 4.1 May/2003

Subjects: Businesss Research Papers > Case Studies > Automotive Companies

Marketing and the Marketing Mix.

anges that will satisfy individual and organisational objectives.Marketing is about connecting with customers, serving the needs of society, and accomplishing the goals of the organization. Through cu ... nd accomplishing the goals of the organization. Through customer satisfaction marketing creates the customer loyalty necessary to reach an organization's objectives. Marketing works by creating valuab ...

(3 pages) 1741 1 4.2 Jun/2003

Subjects: Businesss Research Papers > Marketing

Kmart.

loyed at Kresge's five and dime. Kmart has a good business plan, a strong core portfolio of stores, customer loyalty earned over many years, and the will to succeed. As Kmart continues to operate stor ... over many years, and the will to succeed. As Kmart continues to operate stores across the country, customers can be assured that their communities will always have "the stuff of life" a broad selecti ...

(24 pages) 614 0 3.3 Nov/2003

Subjects: Businesss Research Papers

Marketing Mix At Garuda Indonesia.

values with others (Kotler, Brown, Adam, and Amstrong, 2001: 6).Marketing is about connecting with customers, serving the needs of society, and accomplishing the goals of the organization. Through cu ... nd accomplishing the goals of the organization. Through customer satisfaction marketing creates the customer loyalty necessary to reach an organization's objectives. Marketing works by creating valuab ...

(12 pages) 161 0 4.7 Nov/2003

Subjects: Businesss Research Papers > Marketing

Developing customer loyalty at Chelmsford Star Cooperative Society... The use of Smart Cards

ard being used by the Chelmsford Star Co-operative society is one of its initiatives to improve its customer loyalty. But Starcard is not being used to its full potential to justify the investments ma ... the card has helped in increasing spending at the store, therefore reinforcing the brand loyalty in customers. But in the lower categories this was not seen. All the people had joined the bandwagon be ...

(3 pages) 89 0 3.7 Jan/2004

Subjects: Businesss Research Papers > Case Studies

Marketing Strategy and future positioning of Gordon Highlander Museum

, children and other different visitor group. And it also combines with focus strategy to build the customer satisfaction and customer loyalty.In addition, based on the 7Ps analysis, the strategic opi ... dinner service and buffet suppers and cocktail parties to build a brand that reinforce its image to customers and develop loyalty customers. A strong correlation exits between its brand choices and cu ...

(13 pages) 313 0 4.1 Feb/2004

Subjects: Businesss Research Papers > Marketing

Sales Promotion and Media Advertising: comparative analysis of two mark concepts

romotion3. Evolution of Sales Promotion4. Management of SP3 - 1. SP in Strategy3 - 1 - 1. Achieving Customer Loyalty Through SP3 - 1 - 2. Achieving Competitive Advantage in SP3 - 2. SP Methods3 - 3. C ... g issues regarding promotional programs have been explained. Major benefits to marketers as well as customers are pointed following with advantages and disadvantages of todays advertisement methods an ...

(22 pages) 597 0 4.0 Apr/2004

Subjects: Businesss Research Papers > Marketing

Why is the brand increasingly important for multinational companies and what function does it serve?

products, services and experiences. In this way they are the primary sources of relationships with customers, promises to customers, and customer loyalty.The process of giving a 'name' or brand affil ... which it can use to promote and market its new models.Branding can be used to create brand loyalty. Customers often have a high degree of loyalty to popular, well established brands. In many markets, ...

(8 pages) 301 0 4.5 May/2004

Subjects: Social Science Essays > Sociology

Why it is said that EC is a catalyst of fundamental changes?

nd sales reach, closer relationships, free samples, reduced costs, media breaks, time to market and customer loyalty.Global accessibility and sales reach - organizations can expand their customer base ... rmation.Time to market - Shorter time to market and faster response time to changing market demands.Customer loyalty - Improved customer loyalty and service through easier access to the latest informa ...

(4 pages) 33 0 5.0 Jul/2004

Subjects: Science Essays > Computer Science > Internet and networking

The Hospital Sector Service Quality Dimension

ely by many researchers in relation to service organizations. Improving on service quality leads to customer satisfaction, promotes customer loyalty and gains customers' confident because servicing in ... tion, promotes customer loyalty and gains customers' confident because servicing industry have high customer involvement. Parasuraman, Zeithamel and Berry, the 3 marketing professors from Texas A& ...

(7 pages) 156 1 5.0 Aug/2004

Subjects: Businesss Research Papers > Management

Coke and Pepsi, The War Continue

mpany's marketing strategy will ultimately determine the winner with respect to sales, profits, and customer loyalty (98). Not only are these two companies constructing new ways to sell Coke and Pepsi ...

(2 pages) 139 2 4.2 Nov/2004

Subjects: Businesss Research Papers > Case Studies

Factors to Website Success

ness has to understand consumer behavior; advertise and target the right group of consumers; foster customer loyalty; provide excellent personalized customer service and maintain a dynamic website.Und ... buying patterns, marketers are able to predict online buying behavior, such as shifts in products, customer trends, and may adjust their products, services, and marketing techniques accordingly.A maj ...

(3 pages) 171 0 4.8 Nov/2004

Subjects: Science Essays > Computer Science

BOEING's Strength, Weakness, Threats, Oppotunities and its Implication

rformance of the company will improve and would lead the company to be successful.2. Provide global customer support It would serve the customers better and it would be very convenient to those custom ... r help. This would help the company to gain a better image due to the provided services to help the customers.3. Outsourcing It can save time for the company to manufacture or assembly its products.4. ...

(4 pages) 161 0 4.3 Dec/2004

Subjects: Businesss Research Papers > Case Studies

Marketing Mix Paper

nges that will satisfy individual and organizational objectives. Marketing is about connecting with customers, serving the needs of society, and accomplishing the goals of the organization. Through cu ... nd accomplishing the goals of the organization. Through customer satisfaction marketing creates the customer loyalty necessary to reach an organization's objectives. Marketing works by creating valuab ...

(6 pages) 1159 0 4.2 Jan/2005

Subjects: Businesss Research Papers > Marketing

Business Plan (ISS)

siness ConceptIntegrated Shopping Solutions (ISS) plans to launch products that will change the way customers shop. The first product released, QwikShop Systems, will satisfy the needs of an average g ... rvice and convenience. It will also provide solutions to the grocery stores in terms of maintaining customer loyalty and increasing product sales at low costs. ISS's products will replace frustration ...

(47 pages) 798 2 3.3 Mar/2005

Subjects: Businesss Research Papers

Vessel Position System

should go for a differentiation strategy. However, shipping companies want to acquire and keep more customers, who does not? The goal should be to create customer loyalty and what a better way than pr ... ject is container tracking and tracing a way to achieve this differentiation will be to provide the customer with good information flows by means of e-Business where the customer is encouraged to look ...

(10 pages) 92 0 5.0 Apr/2005

Subjects: Businesss Research Papers

Customers and CRM in GE.

Executive Summary.Business today has evolved to become more customer oriented. Companies are shifting towards the customer segment focusing on customer relation ... . Companies are shifting towards the customer segment focusing on customer relationship management, customer lifetime value and customer retention.General Electric (GE), a diversified company and alre ... er CEO, Jack Welch, executed a series of changes in the company to prepare GE for the shift towards customer focus.Once there, it concentrated on Customer Relationship Management (CRM) to improve Cust ...

(18 pages) 426 1 4.6 Oct/2005

Subjects: Businesss Research Papers > Case Studies

Marketing Effectiveness

s1. Introduction2. Primary Keys to Marketing Effectivenessa. Identify the Target Audienceb. Provide Customer Valuec. Listen to the Expertsd. Establish and Maintain Customer Loyalty3. Discussion on the ... ch" and pouring an endless stream of money into marketing efforts could be a costly mistake.Provide Customer ValueThe ability to gain new (and keep existing) customers should be the epicenter of any m ...

(6 pages) 279 0 5.0 Mar/2006

Subjects: Businesss Research Papers > Marketing

Operations Improvement Plan

petitive atmosphere for businesses in the retail sector to demonstrate which store can attract more customers. One of the biggest problems facing businesses such as these is gaining a competitive edge ... tive edge against common retailers. A factor that determines whether the business will attract more customers and helps the business to acquire the desired competitive edge, is the time spent by custo ...

(5 pages) 157 0 0.0 Apr/2006

Subjects: Businesss Research Papers > Management

Darkie toothpaste: Colgate

ons for Colgate to handle the situation. With continuing, I focused on importance of brand name and customer loyalty in business. At last this document indicates important of managerial rights. Finall ... y, however objectionably it may be for marketers to link a product with something which potentially customer status and which the product only symbolically or indirectly satisfied. Color of people was ...

(10 pages) 193 0 4.1 May/2006

Subjects: Businesss Research Papers > Case Studies