Essays Tagged: "customer needs"

Total Quality Management

is an organisational process that actively involves every function and every employee in satisfying customers needs, both internal and external. TQM works by continuously improving all aspect of work ... anning activities that are carried out in concern with guiding ideology that focuses on Quality and Customer Satisfaction as the top priorities.There has been many arguments that TQM succeeds only by ...

(5 pages) 1898 12 4.2 Feb/1996

Subjects: Businesss Research Papers > Management

professional marketing

y, Time Utility and Possession Utility. Form Utility means that the product is in the form that the customer needs. For example, I wear size seven shoes and if the store doesn't have my size, I will n ... 't have my size, I will not buy them. Place Utility means that the product is in the place that the customer needs. For example I live in New York, and I want to buy something from California. If I ca ...

(3 pages) 241 1 4.1 Aug/2002

Subjects: Businesss Research Papers > Marketing

Total Quality Management

approach which extends a commitment to quality and the pursuit of excellence not only to satisfying customer needs, but to every aspects of a company's activities and especially to its relationships w ... improvements (Donnelly, 1984). Just-in-time inventory, broadened worker involvement, a focus on the customer, and streamlining processes with a feedback loop are hallmarks of total quality management. ...

(6 pages) 894 0 3.9 Nov/1996

Subjects: Businesss Research Papers > Management

In your opinion what essential concepts should be included in a definition of marketing?

Marketing is a managerial process by which organizations identify, anticipate and satisfy target customer needs and wants better than the competitors do so as to build a mutually beneficial long te ... t be very careful as to not fall into marketing myopia and focus on quality at the wrong stage.Then customer value is sought after. This is what values did the customer obtain by using this product ag ...

(2 pages) 189 2 3.9 Feb/2003

Subjects: Businesss Research Papers > Marketing

Boeing case study for marketing services.

is is the question that we will try to answer in this paper by analyzing the market conditions, the customer needs, and Boeing's core capabilities.Within the commercial aircraft industry, Boeing's foc ... evertheless, the revenues in aircraft manufacturing are decreasing given the competitive forces for customers and manufacturers. This condition has driven Boeing in adopting a value-added service prop ...

(4 pages) 317 1 2.8 Oct/2003

Subjects: Businesss Research Papers > Case Studies

Mechanistic versus Organic Organisational Structures.

g instability due to continuous changes in technology, an influx ofcompetition and rapidly changing customer needs. With respect to this it is imperativethat organizations respond to required or force ...

(5 pages) 279 0 3.4 Oct/2003

Subjects: Businesss Research Papers > Management

Product Development, a look inside the process.

g new ideas and concepts, with a view to developing a successful new product in the anticipation of customer needs. The process of New Product Development involves various stages of inventing, testing ... ded to develop them, it is important to have new products in tow. Also, firms need to meet changing customer needs and competitors actions. Therefore New Product Development is necessary as the tastes ...

(5 pages) 279 0 4.6 Mar/2004

Subjects: Businesss Research Papers > Marketing

Globalization

e not everyone shares the same taste, culture, customs and traditions. Furthermore, he assumes that customer needs and interests have become homogeneous worldwide, but he had failed to recognise that ... ation of certain product features or services would enable firms to be efficient in retaining their customers, and it tends to eliminate any form of price setting or monopoly.Globalisation need not ne ...

(7 pages) 329 0 4.4 Mar/2004

Subjects: Businesss Research Papers

The Marketing Mix

e Marketing ConceptThere are many definitions of marketing. The better definitions are focused upon customer orientation and satisfaction of customer needs. The marketing concept is the philosophy tha ... ustomer needs. The marketing concept is the philosophy that firms should analyze the needs of their customers and then make decisions to satisfy those needs, better than the competition. The marketing ...

(8 pages) 824 0 4.8 Mar/2004

Subjects: Businesss Research Papers > Marketing

Job Description for Retail Store Manager

to formulate policy and to assist dealers in promoting sales. Reviews market analyses to determine customer needs, volume potential, price schedules, and discount rates, and develops sales campaigns ... h department heads to plan advertising services secure information on appliances and equipment, and customer required specifications.6.Reviews operational records and reports to project sales and dete ...

(5 pages) 173 0 3.9 Apr/2004

Subjects: Businesss Research Papers > Management

What is marketing

oods from points of production to points of consumption. It is storing goods. It is an anticipating customer needs and marshalling the resources of organizations to fill those needs. (Rom J. Markin, ( ... in about marketing or it is a necessary part of obtaining a business qualification. In other words, customers are seeking specific benefits not limited to the physical materials. The supplier is selli ...

(7 pages) 318 0 5.0 Apr/2004

Subjects: Businesss Research Papers

My Ideal Job

ng environment, I would like to work in marketing sector. Marketing has more to do with identifying customer needs and developing the right products to satisfy those needs, and it reaches are public t ...

(1 pages) 76 2 1.3 May/2004

Subjects: Businesss Research Papers

Postponement and Mass customisation. (Hewlett Packard case study)

manufacturer is not only facing the competition of the market, but also the changing needs of their customers, Thought out the advance manufacturing process, the manufacturer are now able to satisfy t ... roduct itself is no longer only in a limited variety, but in a customise build to fulfil what their customer needs which oppose a very successful manufacturing process - Mass Manufacturing. So the que ...

(10 pages) 443 1 5.0 May/2004

Subjects: Businesss Research Papers

Managing Customer Service

Table of ContentsPart ADevelop a customer service planQuality customer service 2Why customer service plan? 2The planning 3Goals/missi ... ustomer service 2Why customer service plan? 2The planning 3Goals/mission statement 3Customer needs 4Customer service plan activities 4Part BManage the Delivery of Quality Service in My EstablishmentWh ... s 4Part BManage the Delivery of Quality Service in My EstablishmentWhy customers complain? 5Turning Customer Complaints into Opportunities 5Reward/Recognition 6Performance Appraisals 7Formal Appraisal ...

(8 pages) 478 2 4.3 May/2004

Subjects: Businesss Research Papers

Managing Customer Service

Table of ContentsPart ADevelop a customer service planQuality customer service 2Why customer service plan? 2The planning 3Goals/missi ... ustomer service 2Why customer service plan? 2The planning 3Goals/mission statement 3Customer needs 4Customer service plan activities 4Part BManage the Delivery of Quality Service in My EstablishmentWh ... s 4Part BManage the Delivery of Quality Service in My EstablishmentWhy customers complain? 5Turning Customer Complaints into Opportunities 5Reward/Recognition 6Performance Appraisals 7Formal Appraisal ...

(9 pages) 266 1 3.6 May/2004

Subjects: Businesss Research Papers

Case Study: Case Study on DHL Pakistan, SWOT analysis, Marketing Mix Analysis, Recommendations for future.

petitive environment in the market and focuses on the target marketing strategy of the company. The customer satisfaction level has also been assessed and an analysis of company's marketing mix conduc ... analysis of company's marketing mix conducted to form a view of it's effectiveness in meeting their customer needs.I. HISTORY OF THE COMPANYINTRODUCTION:DHL is the world's leading express and logistic ...

(13 pages) 871 1 3.8 May/2004

Subjects: Businesss Research Papers > Case Studies

DYSON VIPI

to be influenced by 'the competition or market trends'.Dyson's products have a record of exceeding customer expectations. Dyson's washing machines meet customer needs, but also introduce new features ... washing machine not improvements to existing washing machines. This allows new creative ideas from customers and Dyson engineers to be implemented for e.g. Coin trap and roller jack handle, all these ...

(7 pages) 73 0 0.0 May/2004

Subjects: Businesss Research Papers > Marketing

Value chain strategies of - A Logistics industry

alue chain - Market TrendWhile international commerce and cross-border transport steadily increase, customer needs are becoming more extensive as well as more specific at both the national and interna ... tegrating production into the product portfolio in individual cases. Such a service would offer the customer the opportunity to concentrate completely on the product development, marketing, and sales ...

(15 pages) 722 0 4.4 May/2004

Subjects: Businesss Research Papers > Management

THE MARKETING PROCESS

KETING PROCESSThere are many definitions of marketing which generally revolve around the primacy of customers as part of an exchange process. Customers needs are the starting point for all marketing a ... ng activity. Marketing managers try to identify these needs and develop products which will satisfy customers needs through an exchange process. As a business philosophy, markerting puts customers at ...

(18 pages) 386 0 4.6 May/2004

Subjects: Businesss Research Papers > Marketing

STRATEGIES IN THE AIRFREIGHT INDUSTRY & 5 FORCE ANALYSIS

DHL is the world's leading express and logistics company offering customers innovative and customised solutions from a single source. With global proficiency in solut ... nd, with over 170,000 dedicated employees, guarantees fast and reliable services aimed at exceeding customers' expectations. Total revenues in 2002 accounted for US$1,046 million in the U.S., and appr ... (Strickland; Thomson, 2003) A strategically revealing mission statement incorporates three elements:Customer needs, or what is being satisfied.Customer groups, or who is being satisfied.The company's ...

(15 pages) 403 2 3.6 Jan/2005

Subjects: Businesss Research Papers > Management