Essays Tagged: "customer relationship management crm"

Technology and Business Assessment: Implementing a CRM Tool.

The Vice President of my department decided to step back and ask the question, how do our customers perceive the organization and are we meeting their needs? It's a proven fact that it costs ... osts 10 times as much to bring in a new customer as it does to retain one and that the perception a customer has of a company is based on their experiences with people from the company. Client Service ...

(7 pages) 415 0 4.4 Sep/2003

Subjects: Businesss Research Papers > Management

Crm and supply chain management.

Customer Relationship Management (CRM) and Supply Chain Management.In today's global competitive mar ... in the present global competitive environment, organizations need to show a heightened awareness to customers' needs. Hence, there is an increased focus on a customer-centric business models and integ ... alized the need to use information technology to transform the way they deal with the suppliers and customers and the need for real-time communication between the partners. The Internet provides a gre ...

(7 pages) 585 0 5.0 Oct/2003

Subjects: Science Essays > Computer Science > Internet and networking

Outsourcing to India: A Customer Service Persepective

1.0 IntroductionThe key to a company's success is good customer service. Regardless of whichever industry one is a part of, customer care is of utmost impo ... rvices and products, consumers are being pulled in different directions. It is vital to ensure that customer loyalty programs are an integral part of an organization. Acquiring new customers is import ... clients are satisfied they will help in acquiring new ones by spreading the news of the outstanding customer services. To serve customers better, many companies have adopted a Customer Relationship Ma ...

(9 pages) 645 0 4.0 Apr/2004

Subjects: Science Essays > Computer Science

A Complete View of CRM Outsourcing

Outsourcing - An Inside LookThe key to a company's success is good customer service. Regardless of which industry one is a part of, customer care is of utmost importan ... rvices and products, consumers are being pulled in different directions. It is vital to ensure that customer loyalty programs are an integral part of an organization. Acquiring new customers is import ... clients are satisfied they will help in acquiring new ones by spreading the news of the outstanding customer services. To serve customers better, many companies have adopted a Customer Relationship Ma ...

(8 pages) 181 0 5.0 Apr/2005

Subjects: Social Science Essays > Economics

Customers and CRM in GE.

Executive Summary.Business today has evolved to become more customer oriented. Companies are shifting towards the customer segment focusing on customer relation ... ards the customer segment focusing on customer relationship management, customer lifetime value and customer retention.General Electric (GE), a diversified company and already so successful in the old ... er CEO, Jack Welch, executed a series of changes in the company to prepare GE for the shift towards customer focus.Once there, it concentrated on Customer Relationship Management (CRM) to improve Cust ...

(18 pages) 426 1 4.6 Oct/2005

Subjects: Businesss Research Papers > Case Studies

Major technological challenges for small to medium sized businesses.

elivery and management. The major categories are information about the company, products, services, customers, investor relations, press releases, enterprise resource planning (ERP) (including warehou ... , and Warehouse Management (Wikipedia, 2006).CRM focuses on the interfaces between the firm and its customers: these include activities such as marketing, sales and service. The goal of CRM is to attr ...

(2 pages) 95 0 1.0 Jul/2006

Subjects: Businesss Research Papers

Problem Solution: Riordan Manufacturing

ral strategic changes in the way it manufactures and markets its products and has chosen to adopt a customer-relationship management (CRM) system. Unfortunately, as changes have been implemented, empl ... h the automotive parts industry, aircraft manufacturers, and the Department of Defense. Other major customers include beverage makers and bottlers, and appliance manufacturers (University of Phoenix, ...

(21 pages) 1285 0 4.3 Jun/2007

Subjects: Businesss Research Papers > Case Studies

Discuss How Various Business Strategies Incorporate Different IT Strategies Available And How These Can Benefit An Organisation

6 Emotion Quotient Analysis 6 Technologies to Support Change 7 Enterprise Resource Planning (ERP) 7 Customer Relationship Management (CRM) 7 Conclusion 8 Bibliography 9 Books 9 Periodicals 9 Internet ... with the advent of the global marketplace, deregulation, fast-moving technology and more demanding customers. Herb VanHook of META Group Inc. states, "Companies that reap the benefits of enterprise m ...

(13 pages) 233 0 5.0 Nov/2001

Subjects: Businesss Research Papers

E-Business: E-commerce Marketing

in the form of a virtual store.Many large scale Business-to-consumer e-commerce providers are using Customer Relationship Management (CRM) software to obtain data from operations software that conduct ... software to obtain data from operations software that conducts activities such as sales automation, customer service center operations, and marketing campaigns (Electronic Commerce: The Second Wave pg ...

(5 pages) 653 0 4.5 Oct/2007

Subjects: Businesss Research Papers > Marketing

Executive Summary: Kudler Fine Foods

for expanding the business. In addition, a definition of the target market which will be the actual customers Kudler's has had loyal to their organization. Lastly, the impact of customer relationship ... e Foods is and what they offer. Kudler Fine Foods will be hosting local events like guest chefs and customer appreciation to generate increased local profitability. Kudler Fine Foods will also be util ...

(4 pages) 351 0 4.1 Oct/2007

Subjects: Businesss Research Papers > Case Studies

Customer Relationship Management

Marketing Research (MKT 641)CRMCustomer Relationship ManagementByDate Submitted: 7th of December 2004�What is Customer Relat ... em?Customer relationship management (CRM) is about understanding the nature of the exchange between customer and supplier and managing it appropriately. The exchange contains monetary consideration be ... corporate philosophy because it is a fundamental approach to doing business. That approach is to be customer- focused and customer- driven, running all aspects of a business to satisfy customers by ad ...

(6 pages) 290 0 4.3 Nov/2007

Subjects: Businesss Research Papers > Management

Riordan case study

spects of declining sales and unhappy employees.Companies continue to make better products that the customer will see as an added benefit to their own organization… Benefit? There is the key. B ... rcraft manufacturers and appliance manufacturers. Because of declining sales, Riordan has adopted a customer-relationship management (CRM) system. This system gives customers access to a sales team as ...

(21 pages) 424 0 4.6 Nov/2007

Subjects: Businesss Research Papers > Case Studies

Tera Tech Problem Solution

Problem Solution: TeraTechAddressing customer concerns and improving business processes must be handled effectively in order to continue ... rket trends and target markets to utilize. Companies need to continue their relationship with their customers to maintain and increase customers by forecasting and fulfilling their needs. The objectiv ... that they are experiencing.Describe the SituationIssue and Opportunity IdentificationTeraTech is a "Customer Relationship Management (CRM) solutions company in the pharmaceutical industry. The company ...

(16 pages) 347 0 1.3 Apr/2008

Subjects: Businesss Research Papers > Management

Case Study on Acer E-business

ute implementation of enterprise application integration (EAI), Enterprise Resource Planning (ERP), Customer Relationship Management (CRM) and Supply Chain Management (SCM) to its vast network of info ... e technology that are designed to bring out the very best in people.Acer's dependable products help customers to meet their needs and ensure that they receive the full benefit of each and every techno ...

(59 pages) 501 2 3.0 May/2008

Subjects: Businesss Research Papers > Case Studies > Computer and Electronics Companies

CRM SYSTEM RESEARCH PROJECT

e Company Should use CRM systems. It is clearly that the company have some issues in developing the customer relationship management. Fabulous was using enterprise resource planning system(ERP) as the ... ization of this software is limited, Now Fabulous Furniture is having difficulty in recalling which customers have purchased which styles of furniture on their previous visits. Therefore, the company ...

(4 pages) 90 0 5.0 Sep/2008

Subjects: Businesss Research Papers > Management

Riordan Problem Definition Riordan Manufacturing

concentrated mainly in the practices of the sales, they being force to adopt a new strategy called customer-relationship management (CRM) system. Riordan has another issue with the redistribution of ... the team to maintain and serve each client. The sales team is specifically design to concentrate in customer's individual necessity. Each team includes a person of the sales department, a specialist o ...

(6 pages) 73 0 0.0 Dec/2008

Subjects: Businesss Research Papers

Riordan Manufacturing Company Benchmarking

e loss in revenue has made Riordan rethink their sales process and the decision was made to adopt a customer-relationship management (CRM) system. This paper will present benchmarking examples that of ... n started in Nissan; he diagnosed Nissan's problem in term of what was lacking; profit orientation, customer focus, a cross-functional, cross-border orientation, a sense of urgency, and a shared visio ...

(16 pages) 132 0 0.0 Apr/2009

Subjects: Businesss Research Papers > Management

Classic Airlines Marketing Solution

and confidence and satisfaction. By accomplishing this goal there will be a better understanding of customer feedback in addition to forecasting and marketing long term plans. Cost effectiveness is wa ... than the cause of the numbers to be dropped. The executives will need to look at how to improve the customer confidence and brand loyalty to the airline industry. Marketing is going to be important pl ...

(9 pages) 367 0 5.0 Oct/2009

Subjects: Businesss Research Papers > Marketing

Riordan Problem Solution

an incentive system for sales and research and development based on the company's change to adopt a customer-relationship management (CRM) system. A performance appraisal process was also proposed to ... e solutions for the issues. The major stakeholders are the corporate leadership, the employees, the customers, and the CEO, Michael Riordan. According to Scenario, (2010), the senior leadership seem t ...

(16 pages) 76 0 0.0 Sep/2010

Subjects: Businesss Research Papers > Management > Human Resource Management

Sales Cloud

nd consideration, our group has decided to perform our research and analysis report on a well known customer relationship management product in which has sky rocketed to become the leader in its indus ... many businesses domestically and internationally. As stated before, Sales Cloud is classified as a customer relationship management (CRM) in which is a widely implemented strategy for managing a comp ...

(23 pages) 4 0 0.0 Apr/2013

Subjects: Businesss Research Papers