Essays Tagged: "Customer retention"
Secondary Data Review of SERVQUAL Studies
Secondary Data Review of SERVQUAL StudiesDoug HassRES341Ms. Janine Garrard4 February 2004Customer Service and its Effects on Customer Retention at ImageStreamExecutive Summary of Original P ... tive marketplace differentiated increasingly less by features and functionality and more by quality customer service and customer retention management.The study and development of customer service tec ... ustomer retention management programs has blossomed into its own industry. This increasing focus on customer satisfaction is not surprising, given the positive correlation between happy customers and ...
Subjects: Businesss Research Papers > Case Studies
Tupperware Inc.
most important characteristics that a successful company must posses is the ability to offer their customers certain conveniences. Each organization must have divisions of labor that focus on one or ... st have special functions. Marketing is part of a logistics system that is developed by focusing on customer satisfaction and convenience of products.1. IntroductionIn today's market competition, the ...
Subjects: Businesss Research Papers > Marketing
Employee Motivation Plan
ng card company. Just for Us Greeting Cards is a personalized greeting card company, which provides customers with completely personalized greeting cards, through an interactive web site. Hallmark alo ... ady-made cards to personalized cards we can provide a more intimate purchasing experience, securing customer retention through loyal return clientele. (Hoovers, 2005)Motivation PlanJust for Us Greetin ...
Subjects: Businesss Research Papers
Customers and CRM in GE.
Executive Summary.Business today has evolved to become more customer oriented. Companies are shifting towards the customer segment focusing on customer relation ... ards the customer segment focusing on customer relationship management, customer lifetime value and customer retention.General Electric (GE), a diversified company and already so successful in the old ... er CEO, Jack Welch, executed a series of changes in the company to prepare GE for the shift towards customer focus.Once there, it concentrated on Customer Relationship Management (CRM) to improve Cust ...
Subjects: Businesss Research Papers > Case Studies
The value of the existing customer
It is the ultimate goal of an entrepreneur to maximize profit. Increasing sales by attracting new customers is one of the major objectives that may come hand in hand when trying to get to the ultima ... trying to get to the ultimate objective. But in this process companies lose focus on their existing customer base.Why is it important to retain the existing customers?The cost of gaining a new custome ...
Subjects: Businesss Research Papers > Marketing
Service marketing report of Sushi Restaurant
ttlenecks, critical incidents and recommending solutions accordingly to enhance quality of service, customer experience and subsequently customer retention.Our service audit report revealed that there ... not have integrated promotional strategies and their promotional efforts seemed to be targeting all customers. Hence, we suggest that promotional efforts should be targeted at special market segments. ...
Subjects: Businesss Research Papers > Case Studies
The Family Corner: Marketing Plan Assignment
ise of wholesale membership marketing and bring it to a new level by maintaining four basic ideals; customers first, employees are our foundation, convenience and comfort educe a mutually beneficial e ... eneficial environment and a focus on technology is a focus on our future.By elevating the levels of customer service, employee participation, finding creative avenues marketing and incorporating as mu ...
Subjects: Businesss Research Papers > Marketing
Systems Thinking Analysis
Customer satisfaction is one aspect that almost all organizations capitalize on. A satisfied custome ... tisfied customer equates to good profits and higher chances of repeat sales. The failure to address customer needs is bad news for the business. In the article by Flanders, he identifies five common c ... n customer service failures. Of the five, let us look into two of them: failure to communicate with customer and failure to fix a problem quickly.Goodman et al. identify the importance of systems thin ...
Subjects: Science Essays > Technology
Analyze Ducati's strategy for becoming one of the most 'profitable' motorcycle makers under Minoli's leadership. What was the core logic of its turnaround and can they sustain their success?
a lifestyle and entertainment rather than just motorcycles alone.One key to branding is to maintain customer retention. As mentioned in the case, since 55 percent of Ducati's customers tend to purchas ... ustomers tend to purchase more than one motorcycles, it is essential for Minoli to establish a high customer loyalty in order to have repurchase intentions. With that aim in mind, Minoli launched leve ...
Subjects: Businesss Research Papers > Case Studies > Automotive Companies
Balance Scorecard Assignment
delivers small breed dogs, and provides the best possible quality of supplies and services for our customer's dogs in a clean, friendly and upscale business atmosphere where customers will be comfort ... siness atmosphere where customers will be comfortable leaving their pets. As an added value for our customers PetCare offers unique personalized products and services such as personalized gift baskets ...
Subjects: Businesss Research Papers > Accounting
Business Continuity planning
vice failure and it is by responding to these service failures in a correct manner that can enhance customer retention (Maxham, 1999) as a company's response to a service failure can further upset a c ... panies should take the golden opportunity and use service recovery 'paradox' to turn an unsatisfied customer to a highly satisfied customer (Anderson and Fornell, 2000). An example of this is Singapor ...
Subjects: Businesss Research Papers > Management
Interclean Scenario
together. EnviroTech sales employees have similar strengths to InterClean employees in the areas of customer service, customer satisfaction, and a high rate of customer retention. This merger will occ ... currently being used. Account managers will be responsible for contact with current and new customers. Each account manager will be assigned a specific area and group of customers which they w ...
Subjects: Businesss Research Papers > Management
service failure and recovery
alization has forced companies to develop and maintain their competitive advantages to remain their customers' loyalty. The increased competitiveness in the markets highlights the importance of buildi ... competitiveness in the markets highlights the importance of building a long -term relationship with customers (Javalgi and Moberg, 1997). It is quite common in service market that employees of service ...
Subjects: Businesss Research Papers > Accounting