Essays Tagged: "David Ogilvy"
Charlotte Beers at Ogilvy & Mather Worldwide.
t ran for the next 25 years. Ogilvy's other initial ads were for Rolls-Royce and Schweppes. Founder David Ogilvy believed that effective advertising created an indelible image of the product in consum ... uct in consumers' minds and that campaigns should always be intelligent, stylish and "first class". David Ogilvy became an industry legend -- his book, Ogilvy on Advertising, became an advertising tex ...
Subjects: Businesss Research Papers > Case Studies
Personal Philosophy of Knowledge
can be stored or recorded easily. On the other hand, storing or recording knowledge is not as easy.David Ogilvy, a leader in the advertising industry, would agree that knowledge resides in people, as ...
Subjects: Humanities Essays > Philosophy
An Analysis of Linguistic Characteristics in English Advertisements
about its linguistic characteristics. So there are some research values for English advertisements. David Ogilvy (Master of advertising) once said: "Advertising is the life of the words." If we can re ...
Subjects: Art Essays