Essays Tagged: "Direct marketing"
An analysis of a direct marketing campaign for a university.
y judge the worth of this campaign it will be important to provide some parameters to work against. Direct Marketing has a number of characteristics:(1) acquiring and retaining customers without the u ... n a way which allows response to be measured (Jobber, 2001)In this critique I will be utilising the Direct Marketing Planning Process outlines by O'Malley, Patterson and Evans (1999). The first stage ...
Subjects: Businesss Research Papers > Marketing
Target.Direct: Customer Purchasing Satisfaction in E-commerce - This case study describes issues associated w/ customer satisfaction in e-commerce purchasing in reference to Target.Direct
Introduction"No matter what you are shopping for, Target.Direct has something to fit your style": Target.Direct self-advertises. Target.Direct, the direct me ... g and electronic retailing division of Target Corporation, successfully combines the e-commerce and direct marketing operations of Target, Marshall Field's and Mervyn's. Target.Direct not only combine ... lain the main issues involved in customer satisfaction of online purchasing products and how Target.Direct addresses each issue. These issues include:·Purchasing Capabilities·Product Var ...
Subjects: Businesss Research Papers > Case Studies > E-commerce
This paper is about the marketing techniques that McDonald's uses.
ss. McDonald's Corporate used advertising, personal selling, sales promotion, public relations, and direct marketing to become America's leading Burger Empire. These five promotion tools are used in M ... the trust of the general public and sensitize the public to what McDonald's was and to whom it was directed. McDonald's uses lots of advertising to show people what its restaurants are all about. The ...
Subjects: Businesss Research Papers > Marketing
Relationship (Guanxi) in Direct Selling Activities of Overseas Chinese
IntroductionDirect selling is developing into a multi-billion dollars business worldwide in recent years. Only a ... nto a multi-billion dollars business worldwide in recent years. Only a few years ago, one may think direct selling as no more than the troublesome mail order things. But, with the development of direc ... direct selling both in concept theory and in practical areas, more and more people are involved in direct selling activities. In theory, direct selling is focusing on "the marketing of consumer goods ...
Subjects: Businesss Research Papers
Pizza.marketing planning
motional Strategy10.1 Advertising10.2 Sales Promotion10.3 Public Relations10.4 Personal Selling10.5 Direct Marketing10.6 Merchandising Materials10.7 Media Alternatives11.0 Follow-through Strategy1.0 E ... goals of 123 Pizza. Based on the success of our initial launch, 123 Pizza will then determine what direction it plans to take from there.10.0 Promotional Strategy10.1 AdvertisingWe at 123 Pizza plan ...
Subjects: Businesss Research Papers > Case Studies
Vision for Information Technology By, Maria Parrotto
provide market services worldwide through a series of multiple distribution channels: the internet, direct sales, direct marketing through the media, mass merchandiser, system integration and more. Re ... Internet and continued use of IP network. The success and failures of the information providers can directly impact businesses now and in the future in terms of costs, productivity, and sustainability ...
Subjects: Businesss Research Papers > Marketing
Databases in my Wallet
mpanies and organizations will share this data and use that information for many purposes including direct marketing, inventory control, and purchasing patterns. Credit cards, supermarket loyalty card ... Stores believe that these detailed records help them to improve customer service. They can use direct marketing to each customer based on their individual shopping history. For example, if you al ...
Subjects: Science Essays > Computer Science
Selective Marketing channels and why....Very high score! : )
ypes of intermediaries such as wholesalers, agents, retailers, the Internet, overseas distributors, direct marketing, and many more. Decisions about delivering the product are often among the most imp ...
Subjects: Businesss Research Papers
Marketing channels - Channel selection, objectives, motivation and evaluation.
ypes of intermediaries such as wholesalers, agents, retailers, the Internet, overseas distributors, direct marketing, and many more. Decisions about delivering the product are often among the most imp ... redit card, debit card, checking account, or Paypal®. Our second distribution channel will be a direct web site run by our company to target customers that we may not reach through our first distr ...
Subjects: Businesss Research Papers > Management
Direct Marketing with Red Bull!
beyond the silver-bullet beverage that "gives you wings"? My conclusion is that we should focus on direct marketing and use this to bring in a more diverse population of users.HistoryIn 1982, Dietric ... Red Bull there wouldn't even be a market for the other 150+ products currently crowding the shelves.Direct Marketing Using PrintsAmong the many ways of connecting with consumers, direct marketing is u ...
Subjects: Businesss Research Papers
Distribution Channells.
ting on your own or through a contract firmCyber Marketing, surfing the newest frontierTV and Cable direct marketing and home shopping channels.Steps for selecting distribution and sales force represe ... made by the agent or the broker.Channel No 2: TelemarketingTelemarketing uses the telephone to sell directly to consumers. It has become a primary direct marketing tool. Many use outbound telephone ma ...
Subjects: Businesss Research Papers > Marketing
Bancassurance in India
ng to utilise multiple distribution channels such as traditional agency, bancassurance, brokers and direct marketing. Bancassurance is seen by many to be a significant or even the primary channel (the ... cently been cleared with the passage of the Insurance (Amendment) Act, 2002. Prior to this, all the directors of a company wishing to take up corporate agency (such as a bank) were technically require ...
Subjects: Businesss Research Papers > Markets & Exchanges
Case Analysis : New York Times Digital
of circulation and revenues from wholesale delivery operations, operating leading news services and direct marketing. Its main operating expenses are employee-related costs, which include compensation ... s a separate division of the company with its own management team. The head of NYTD began reporting directly to the president rather than to the general manager of the paper. NYTD's managers created t ...
Subjects: Businesss Research Papers > Case Studies
Advertising Plan for Orange Mobile Phone Network directed at the UK student Market.
nge offers. Firstly the database needs to assessed to suggest improvements for better targeting for direct marketing purposes. After selecting a potentially high profitable segment, media communicatio ... can be chosen in accordance with the characteristics and traits of the segment. The message must be directed and implemented toward the target group in order to increase sales and retain customers.The ...
Subjects: Businesss Research Papers > Case Studies
Product Pricing Component: Dell, Inc.
Dell Inc. is one of the world's largest direct order computer systems companies, prides itself in being the most profitable in the industry ... their success of understanding consumer needs, quickly providing desired technology, utilizing the direct business model, and focusing on providing the best customer service. To the casual observer, ... have quickly and painlessly received a quality product at a very good price. The convenience of the direct marketing system pacifies the consumer's need for immediate gratification, thereby adding val ...
Subjects: Businesss Research Papers > Case Studies > Computer and Electronics Companies
Case Analysis : New York Times Digital
of circulation and revenues from wholesale delivery operations, operating leading news services and direct marketing. Its main operating expenses are employee-related costs, which include compensation ... s a separate division of the company with its own management team. The head of NYTD began reporting directly to the president rather than to the general manager of the paper. NYTD's managers created t ...
Subjects: Businesss Research Papers > Case Studies
Azalea Seafood Gumbo Shoppe - Case Analysis
ing the market share in the United States in order to increase the amount of sales. This is done by direct marketing activities and collaboration with the food brokers. The first mentioned is very har ... rom long-year tradition)- Azalea's representation in the Wal-Mart Supercenters - No clear strategic direction- Weak brand image or reputation in the global market- Weak dealer network and lack of adeq ...
Subjects: Businesss Research Papers > Case Studies
Integrated Marketing Communications (IMC) and Marketing Comparison
all aspects of marketing communication such as advertising, sales promotion, public relations, and direct marketing work together as a unified force, rather than permitting each to work in isolation. ... anaging the promotional mix used to be fairly easy - there were only mass communications options of direct mail, advertising, public relations, etc. - then technology changed all of that. The Internet ...
Subjects: Businesss Research Papers > Marketing
Integrated Marketing Communication: Germany
mix (personal selling, advertising, sales promotion, sponsorship, public relations, publicity, and direct marketing) for Germany.First we need to start by defining integrated marketing communication. ... all aspects of marketing communication such as advertising, sales promotion, public relations, and direct marketing work together as a unified force to achieve strategic objectives. The practice of i ...
Subjects: Businesss Research Papers > Marketing
Marketing Strategy
AbstractThe marketing strategy that should be used to resolve the issue of direct marketing, which is observed after reading the provided material, is discussed in detail in t ... w threat and opportunity, the Internet. It is a threat for those who have still not utilized it for direct marketing of their products and services and an opportunity for those have initiated this ste ...
Subjects: Businesss Research Papers > Marketing