Essays Tagged: "Don E. Schultz"

Integrated marketing communication

ntegrated marketing:· Turf. People are possessive of their domains. Salespeople, especially, don't want to share information that they've worked hard to acquire and that they believe they own. ... ponents of resistance to change. First, inertia makes people want to keep doing what they've always done; it's just easier. Second, people often are disenchanted with leaders constantly experimenting ...

(10 pages) 520 2 4.5 Jun/2004

Subjects: Businesss Research Papers > Marketing