Essays Tagged: "effective marketing"

Technology and Business Assessment: Implementing a CRM Tool.

ptimize long term value. CRM requires a customer-centric business philosophy and culture to support effective marketing, sales, and services processes. CRM tools can enable effective customer relation ... ers*increase customer revenues and identify the most profitable customersFor a CRM tool to be truly effective, management had to first decide what kind of customer information it was looking for and w ...

(7 pages) 415 0 4.4 Sep/2003

Subjects: Businesss Research Papers > Management

Global and Domestic Marketing

Effective marketing makes certain that a company's products are in line with what the consumers' nee ...

(3 pages) 616 0 4.0 Feb/2004

Subjects: Businesss Research Papers

Dunkin Donuts Longest Message to Mom

For a company to succeed in business, it must utilize effective marketing of its goods, services or ideas. Dunkin' Donuts began its "Longest Love Message ... the Thai population to meet in Dunkin' Donuts and socialize. I believe this strategy was extremely effective as it exceeded the company's expectations. Therefore, being a novice to the marketing proc ...

(3 pages) 80 0 5.0 May/2004

Subjects: Businesss Research Papers > Marketing

Countertrade

specially in markets where there is a shortage of foreign exchange and countertrade may be the only effective marketing mechanism for doing business.Barter, is the oldest form of countertrade and invo ...

(3 pages) 315 0 2.5 Jun/2004

Subjects: Businesss Research Papers > Management

Wireless Internet at McDonalds - pricing, promotion and publicity.

and even exploit, an uncontrollable environment. Price and promotion are essential components of an effective marketing strategy and are an integral part of the marketing mix. The goal of promotion is ... strategies presented herein address the pricing and promotional initiatives necessary to deploy an effective marketing campaign for McDonald's wireless Internet service offering.Pricing StrategyPrici ...

(8 pages) 199 0 4.4 Oct/2004

Subjects: Businesss Research Papers > Marketing

Marketing Mix including Industrial and Consumer Markets

shop distribution)Managers look at these areas and decide what marketing actions need to taken. For effective marketing each area needs to be considered. The actions taken must work with each other. A ... n order to gain distribution, another product will probably have to be removed from the shelves.The effectiveness of marketing activity is constrained by the budget available.Industrial Markets: This ...

(2 pages) 119 0 3.7 Feb/2005

Subjects: Businesss Research Papers > Management

Budwiser Corporate Analysis

seeks opportunities to maximize shareholder value and increase efficiency. Through their extremely effective marketing strategies A-B has gained control of over 47% of the global market share. In the ... rts teams, and most professional basketball, hockey, and soccer teams. Anheuser-Busch has been very effective in maintaining a competitive advantage over its fellow rivals. Economic The primary econom ...

(16 pages) 212 0 0.0 Mar/2005

Subjects: Businesss Research Papers > Management

Global and Domestic Marketing Paper.

Effective marketing makes certain that a company's products are in line with what the consumers' nee ...

(3 pages) 517 0 5.0 Sep/2005

Subjects: Businesss Research Papers > Marketing

Global and Domestic Marketing Decisions.

Introduction.Effective marketing makes certain that a company's products are in line with what the consumers' nee ...

(3 pages) 609 0 4.4 Oct/2005

Subjects: Businesss Research Papers > Marketing

Modifying Marketing Strategy for Different World Markets: How do Multinational Companies Approach this?

which plans to expand its business and want to be a successful international firm should have very effective marketing strategies. As a number of writers (John, Letto-Gillies, Cox and Grimwade 1997, ... orld as their market with the quickening process of globalization in the past decades, the role and effective marketing strategies in different geographic market-places become a greater need for them ...

(5 pages) 177 0 2.5 Oct/2005

Subjects: Businesss Research Papers > Markets & Exchanges

Marketing Paper

ertising agencies. They will take the ideas of the company and make them into wondrous works of art.Effective Marketing in my opinion is the ability of a company to be able to show the consumer that t ...

(3 pages) 113 0 0.0 Aug/2006

Subjects: Businesss Research Papers > Marketing

How to create a successful commercial

loyees money to raise their families. For this project, I shall simulate this process and create an effective 30 second TV commercial that advertises a tech product of my choice. It could be real or f ... s, children's toys, electronics, hotels, etc. TV commercials are widely known to be one of the most effective marketing strategies. But with such a diversity of TV commercials, the public starts getti ...

(1 pages) 35 1 5.0 Nov/2006

Subjects: Businesss Research Papers > Marketing

Consumer behavior

y a product for which each type of exposure is most common, and discuss implications for developing effective marketing strategies.Accidental exposure is when we come in touch with marketing informati ... on, marketers need to develop specific strategies. In fact, some of the implications for developing effective marketing strategies include the following.First, "marketers need to facilitate intentiona ...

(3 pages) 137 0 0.0 Nov/2006

Subjects: Businesss Research Papers > Marketing

Marketing Tools

engine optimization. In order to profit from any website, an organization must use these tools for effective marketing strategies (Bradley, 2006, p. 1). Travelocity's website typically offers a varie ...

(5 pages) 155 0 3.9 Jun/2007

Subjects: Businesss Research Papers > Marketing

Marketing Tools

. Additionally, the paper will evaluate the customer service provided on each website.To develop an effective marketing strategy, managers must consider the product that is being marketed and the targ ... any creates a more flexible web site that customer can customize to fit its individual needs. To be effective, the company will identify common characteristics among its various customer groups and cr ...

(5 pages) 185 0 3.0 Aug/2007

Subjects: Businesss Research Papers > Marketing

Define Marketing

organizational success.The Importance of MarketingIt is very important for a business to understand effective marketing and that what may work for one company may not work for the other. To be able to ... fy the needs of target customers an organization must be able to organize all the variables into an effective marketing mix. A widely used strategy which helps with this concept is the strategy of the ...

(4 pages) 52 0 4.3 Nov/2007

Subjects: Businesss Research Papers

Marketing

else or advertising a product to a consumer. It is true that advertising is a part of marketing and effective marketing leads to successful transfers of goods or services. This paper will present seve ... ' marketing strategy and define how the business will transfer their goods to the customer. Without effective marketing, the product will not sell and the business would eventually fail.Effective Mark ...

(4 pages) 52 0 4.3 Jan/2008

Subjects: Businesss Research Papers

Apple marketing plan

ncrease in coming years due to lower prices and greater power. Therefore, this project will present effective marketing plan for improving the iPhone product to adapt changeful mobile handset market.I ...

(12 pages) 350 0 3.0 May/2008

Subjects: Businesss Research Papers > Marketing

The nature and role of markets and marketing. study notes.

siness to achiee its main objective of maximising sales or profit, it must develop and implement an effective marketing plan.- businesses today put a strong emphasis on customer-oriented marketing. ... towards customer satisfaction.Relationship marketing – is the development of long term and cost effective relationships with the individual customers. Customers want more individualised treatment. ...

(5 pages) 43 1 3.0 May/2008

Subjects: Businesss Research Papers > Marketing