Essays Tagged: "endorsements"

The Lure of Professional Leagues

ty of adults would jump at that chance. College athletes constantly see the professionalstars doing endorsements on television and being driven around in limousines. College athletesaren't allowed to ...

(2 pages) 34 0 4.6 Jan/1996

Subjects: Humanities Essays > Health & Medicine > Sports

Global warming true or false?

d three Intergovernmental Panel on Climate Change (IPCC) reports, these reports claimed to have the endorsements of 2,500 scientists, creating the "scientific consensus" that President Clinton and Vic ...

(3 pages) 102 1 2.4 Nov/2003

Subjects: Science Essays > Earth Sciences > Geology & Geosciences

PR Communications Process

to gain attention, win goodwill, build relationships, promote a consistent image, receive positive endorsements and/or reinforce a corporate message. It is important to use public relations when the ...

(6 pages) 147 1 2.3 May/2005

Subjects: Businesss Research Papers > Marketing

Nike versus Reebok

?2-Is it wise for a sneakers company to center its marketing strategy on a brand image built around endorsements by well - known athletes?3-Which product-market strategy or strategies would you sugges ...

(3 pages) 158 0 3.6 May/2005

Subjects: Businesss Research Papers > Case Studies > Clothing, Footwear and Cosmetics

Celebrities in politics.

ntion away from the actual political issues and campaigns at hand.Having film stars in politics for endorsements will definitely draw a crowds and moreimportantly votes. Because people love and become ... ved in politics.If you really want to dissect the purpose for celebrities in politics, or celebrity endorsements in general you are able to create six different categories, establishing credibility, a ...

(2 pages) 39 0 2.0 Oct/2005

Subjects: Social Science Essays > Communication Studies > The Media

NBA Dress Code: Rescind It.

e will actually harm the athletes and the league. First, it doesn't allow athletes to fully utilize endorsements. Second, the rule is subjective and could lead to many unfair punishments. Third, the d ... yers are all millionaires, but the minimum yearly salary is only 385 thousand dollars, at the wage, endorsements become important to the athlete, especially because the average NBA career lasts a mere ...

(3 pages) 19 0 3.0 Dec/2005

Subjects: Social Science Essays > Controversial Issues

The shocking story of how Colgate and Crest advertise in China.

I am writing about an ad for Crest toothpaste in China I've seen showing endorsements by organisations such as the Chinese Stomatology Society and the National Preventive Gr ... on 5th floor of the SAME building.When he had deigned to ask about the particular criteria of their endorsements, both organisations admitted that they decided the criteria themselves but not surprisi ... n exactly where they had conducted the test or how many patients or customers they had surveyed for endorsements!It's said that the cost for an endorsement is up to 1 million RMB per annum. As a New Y ...

(1 pages) 42 1 3.0 Jan/2006

Subjects: Social Science Essays > Controversial Issues

Case 4.9 The 'David Beckham' Brand (ICFAI)

t after celebrities to endorse products and a number of important companies vied to sign him on for endorsements. Born of middle class parents, David Beckham was obsessed with football from his childh ... s the player benefited. Thirdly, Beckham had also agreed to turn over 50 percent of his income from endorsements to the club, which in itself, would be a huge amount. It was estimated that the profits ...

(8 pages) 77 0 3.4 Sep/2006

Subjects: Businesss Research Papers > Case Studies

"Jerry Maguire": Ineffective Listening Styles

I'm sweating my contract! I'm sweating Bob Sugar calling me and telling me that I'm missing the big endorsements by being with you! That's how I'm doing! Are you listening to me?" Jerry replied, "No, ...

(2 pages) 27 0 2.0 Apr/2007

Subjects: Art Essays > Film & TV Studies > Film Review and Analysis

Hooty Hoo

have grown into a billion-dollar industry. Athletes earn millions of dollars a year in salaries and endorsements. Competition that was once for fun has become a business. Unfortunately, the athletes t ...

(6 pages) 23 0 0.0 Apr/2001

Subjects: Humanities Essays > Health & Medicine > Sports

I Search

g because I enjoy driving big trucks and seeing the country. This career requries a written exam on endorsements depending on what type of driving or hauling license. I hope to learn from this how muc ... of these sites explained to me what you need to know for the test, how much it costs, the different endorsements needed for different jobs and just what types of vechiles you need for a CDL to drive. ...

(2 pages) 529 0 0.0 Nov/2001

Subjects: Businesss Research Papers

What is Public Relations?

take some of the rookie's positive images and qualities and sell them to companies in order to get endorsements, which lead to public notarization. Basically, the Public Relations consultant job is t ...

(2 pages) 71 0 3.7 Jun/2007

Subjects: Businesss Research Papers > Marketing

The Inequality of Sports

pouring money into their teams and leagues, their salaries are much lower and there are not as many endorsements opportunities. Lastly, in many schools, sports is a huge revenue generator, and inciden ...

(4 pages) 17 0 0.0 Feb/2008

Subjects: Humanities Essays > Health & Medicine > Sports

Justice for Michael Vick

general public and the mass media, the loss of income and lifestyle from the NFL, and the fines and endorsements he has already lost, will be more than sufficient punishment for Michael Vick and the c ...

(4 pages) 11 0 5.0 Sep/2008

Subjects: Social Science Essays > Current Issues

Media Portfolio

pend less time on the pitch; it allows them to dedicate more time in other activities such as brand endorsements. In addition, the physical trauma is less, for instance a fast bowler has to bowl a max ...

(3 pages) 15 0 0.0 Aug/2009

Subjects: Businesss Research Papers