Essays Tagged: "existing products"

Management control in General Jeans company

nts have made it necessary to adopt an innovative approach, they can no longer rely solely on their existing products and markets. "If a new venture does not anticipate (changing requirements) organis ...

(40 pages) 1042 0 4.0 Apr/2003

Subjects: Businesss Research Papers > Case Studies > Clothing, Footwear and Cosmetics

The Eight Steps to Starting a Successful Small Business.

ng this, you will have to plan out how your products or services will benefit the consumer over the existing products or services. If your business is service driven, you will have to determine the se ...

(4 pages) 302 0 4.4 Jul/2003

Subjects: Businesss Research Papers

Summary - Foreign Market Selection Criteria

ternational markets. One of the very first concerns of firms that plan to start new or expand their existing international activities is the choice of one or more countries as target markets (Papadopo ... . As Douglas and Craig (1989, 1992) have identified the selection of attractive foreign markets for existing products and services to be the primary concern in a firm's internationalization process. A ...

(10 pages) 420 1 4.1 Mar/2004

Subjects: Businesss Research Papers > Management

Product marketing - the wet shave Market

ir new product, it's a partially new product called the Mach 3, it has had minor changes from their existing product the Sensor Excel, and they have invested heavily in the development and launch. Alt ... eeds, Gillette must have accessed competitor activity and realised a decline in the market of there existing products. There existing razor had gone through the product life cycle, it had been introdu ...

(7 pages) 340 0 4.0 May/2004

Subjects: Businesss Research Papers > Marketing

Ansoff matrix

ur main categories for selection.Ansoff's Product/Market MatrixMarket PenetrationHere we market our existing products to our existing customers. This means increasing our revenue by, for example, prom ... he product is not altered and we do not seek any new customers.Market DevelopmentHere we market our existing product range in a new market. This means that the product remains the same, but it is mark ...

(1 pages) 167 2 2.3 May/2004

Subjects: Businesss Research Papers

Describe waht is Product life cycle and explain its stages.

prepared to develop new products, they must also be prepared to develop strategies for both new and existing products. First and foremost, before proceeding into the product life cycle strategies, let ... lize, and effective forecasting of capacity requirements is necessary. Adding capacity or enhancing existing capacity to accommodate the increase in product demand may be necessary. Also, customers wh ...

(7 pages) 455 0 4.4 May/2004

Subjects: Businesss Research Papers > Marketing

Creating Business Advantage with Information Technology

rrier to entry with using IT 10Increasing or decreasing switching costs 10IT encourage adding value existing products and services 11Reduce barrier to entry by using IT to enhance product and service ... the competitive position for the firm.This model present that to gain a competitive edge within the existing industry, competitors must take strategic actions to diminish customer or supplier power, L ...

(13 pages) 823 1 4.4 May/2004

Subjects: Businesss Research Papers > Management

Complete BUSINESS PLAN on sports store "FOUR SEASONS."

, shin-pads, etc).Four Seasons will not be producing any products themselves, but rather on-selling existing products from wholesalers such as Nike and Adidas etc.Four Seasons will satisfy the need fo ... nd clothing and cooking appliances to stationery equipment.THE MARKET SHAREAs there are a number of existing stores that sell football equipment and apparel and have an established market presence, th ...

(20 pages) 779 1 3.9 Jul/2004

Subjects: Businesss Research Papers

Consumer behaviour case- Bayer ibuprofen

ayer's brand may assume that, new Ibuprofen of Bayer will have the same favorable features as their existing products. For example I use the Tylenol most of time. eg, Tylenol for headache, toothache, ... mers feel new Bayer ibuprofen doesn't have strength than other brand they won't trust Bayer's other existing product any more.Another risk is, there are lots of competitors in ibuprofen market eg, Adv ...

(4 pages) 76 0 3.8 Sep/2004

Subjects: Businesss Research Papers > Marketing

INNOVATIONS and growth

ation of inputs across economic activities, andinnovation that generates new products, new uses for existing products and brings aboutincreases in the efficiently of use inputs 1 . Solow's (1957) path ...

(5 pages) 116 0 5.0 Jan/2005

Subjects: Businesss Research Papers > Management

Expanding into New Market

1. IntroductionSuccessful Business frequently seek growth and market share development by selling existing products in new markets, this was the objective of a leading clothing company located in Da ... Syria.Acquiring accurate and specific information about the new market, the potential customers and existing competitors is a critical step to enter that market.The market impacts and directs all aspe ...

(11 pages) 181 1 2.7 May/2005

Subjects: Businesss Research Papers > Marketing

Market Entry Methods

gy - perceived and demonstrable superior productsii) Product adaptation strategy - modifications to existing productsiii) Availability and security strategy - overcome transport risks by countering pe ...

(3 pages) 251 0 4.3 May/2005

Subjects: Businesss Research Papers > Markets & Exchanges

Glen Barton's Caterpillar/Case study TMGT 578 Ed Dempsey January 27, 2005

rket development allows firms to practice a form of concentrated growth by identifying new uses for existing products and new demographically, psycho graphically, or geographically defined markets. Fr ...

(5 pages) 198 1 4.3 Aug/2005

Subjects: Businesss Research Papers > Management

Decision Trees.

emselves to the decision tree technique include:Whether to introduce a new product or continue with existing products;Whether to launch a new advertising campaign or continue with existing products;Wh ...

(3 pages) 146 0 4.5 Feb/2006

Subjects: Businesss Research Papers > Management > Management Planning & Decision Making


cy for the new product or services3. Assign specific price levels4. Review and maintain pricing for existing products or servicesEach of these phases will likely be restarted and reassessed several ti ... t will cause company to re-examine their current product or service pricing. Requests for review of existing prices may come from sales or finance or customer support, or be initiated by product marke ...

(3 pages) 149 0 5.0 Feb/2006

Subjects: Businesss Research Papers > Management

Mini-case KFC

It might be an opportunity for KFC to explore this market and differentiate their product from the existing products on the Chinese market by offering the standard American KFC menu.* By offering the ...

(4 pages) 225 1 5.0 Jul/2006

Subjects: Businesss Research Papers > Case Studies

Proposal to design a website that would offer customers ability to shop online.

g options. Customers will also be able to upload requirements for orders and make customizations on existing products. This will allow customers to bid on items, request rain checks for products not c ...

(5 pages) 224 0 0.0 Aug/2006

Subjects: Businesss Research Papers > Management > Management Planning & Decision Making

New Food Product Development - Chilled Dessert For The Healthy Eating Sector

on. Fuller (1994) added to these variations of a new product, he pointed out that re-formulation of existing products has a high probability of technical success. For this reason, this method of new p ...         Relationship to competing products.        Compatibility with existing or specified market channels.        Access to suitable physical distribut ...

(21 pages) 150 1 4.3 Sep/2006

Subjects: Businesss Research Papers > Case Studies

The Role of Marketing

ness needs in order to change direction or adjust its tactics by providing new products or changing existing products. Fourthly, marketing helps to coordinate how a business can best use its resources ... , such as, increasing a business's market share, developing new products or services, expanding the existing market, and entering new markets, etc.Moreover, identifying target markets involves breakin ...

(3 pages) 443 1 4.6 Oct/2006

Subjects: Businesss Research Papers > Marketing

Financial Management

on to: Maximize wealth of stockholder, Business Ethics, Reevaluate Finical Statements, Expansion of existing products or markets, Expansion of new products or markets and Safety and Environmental proj ... tory is at high more then the company needs it must remove or sell quickly those items.Expansion of existing products or markets: The expenditure to increase the outflow of existing products or to exp ...

(1 pages) 33 0 5.0 Jun/2001

Subjects: Businesss Research Papers