Essays Tagged: "Fairtrade"

This essay discusses the Fair Trade Coffee movement and the advantages of Fair Trade Coffee over regular coffee.

g, I am obligated toremember the poor people of the world and the "little guys." Through purchasing FairTrade coffee rather than uncertified coffee my family and I are doing a small part ingiving aid ... ing a small part ingiving aid to these small coffee producers who live in poverty. Also, purchasing FairTrade coffee benefits the environment and the goods of the earth that God created. As aCatholic ...

(3 pages) 124 0 4.4 Jan/2004

Subjects: Social Science Essays

Marketing Communication Campaign of a Fictitious Healthy Fast Food Restaurant

menu, fast food restaurant is aiming to launch successfully a new range of organic, free range and fairtrade products to broaden the variety of its target audience. The basic message reflecting the w ... gislation.html [Accessed 07/03/09]Ethical Catering UK 2007 April - Mintel report [Accessed 07/03/09]Fairtrade Foundation (2009) 'The Fairtrade Foundation' ...

(21 pages) 92 0 5.0 Jul/2009

Subjects: Businesss Research Papers > Marketing

Marketing Plan for Fair-trade Products

al evidence and process. All these marketing mix strategies are applied by the company well for its Fairtrade cotton that is acting as a profitable product for its business. 7p's strategiesEnvironment ... These are as follow:Customer analysis: The Company has a wide base of customers that are loyal for Fairtrade cotton. It develops its Fairtrade cotton clothing according to the needs of the target mar ...

(20 pages) 84 0 0.0 Jul/2010

Subjects: Businesss Research Papers > Marketing


(2 pages) 0 0 0.0 Mar/2014

Subjects: Businesss Research Papers > Case Studies