Essays Tagged: "Fast-moving consumer goods"

The major differences along the supply chain between the business to business and the business to consumer marketing

-to-business (B2B) and the business-to-consumer (B2C) marketing in the manufacture and retailing of fast-moving-consumer-goods, it is important to define the different terms.According to Wright, the s ... lers that participate in the process from raw materials to finished products.'( fast-moving-consumer-goods (FMCG) can be defined as 'the retail goods with a short shelf life either ...

(12 pages) 415 0 5.0 Nov/2004

Subjects: Businesss Research Papers


INDUSTRY SNAPSHOTIndia Brand Equity Foundation states the Indian FMCG (Fast Moving Consumer Goods) sector as the fourth largest sector in the economy with a total market size in exces ... ddle class and the rural segments, presents an opportunity to makers of branded products to convert consumers to branded products. The period from year 2000-2004 saw slow growth of the FMCG sector. Wh ... n, in 2005, there was a reversal in trend and FMCG companies were able to get a larger share of the consumer's wallet. One of the key performers in the Industry has been Dabur India Ltd. The following ...

(17 pages) 100 0 2.0 Feb/2007

Subjects: Businesss Research Papers > Case Studies

Dabur: Brand architecture

h its recent acquisitions, certain brands have retained their brand names to continue with existing consumer base.Dabur has the largest herbal and natural products portfolio. There are five master bra ... to focus on categories of importance, Dabur's business structure has been divided into 3 divisions:-Consumer Care Division: CCD handles the FMCG spectrum of Dabur's operations. This involves looking i ...

(8 pages) 0 0 0.0 Sep/2012

Subjects: Businesss Research Papers > Management

Fast Moving Consumer Goods (FMCG)

Md. Jaed Hossain09103101035122ndDate of Submission - 21th August 2013What is Fast Moving Consumer Goods (FMCG)?FMCG (fast moving consumer goods) is a term that is used to refer to those goo ... short period of shelf life and as such are used up within days, weeks, or months.Top 7 Fast Moving Consumer Goods1. Proctor & Gamble:Headquartered at Cincinnati in Ohio, United States, Procter an ...

(2 pages) 2 0 0.0 Sep/2013

Subjects: Businesss Research Papers

Report for The proposal of Fast Moving Consuming Goods

We will help you to develop the best solutions to understand and meet the needs and wants of today consumers.Nestle (M) Sdn Bhd was commissioned by Debbie Choo to research on the factors that lead to ... r such as powdered drink, instant drink, pack drink and others. According to summary of Fast Moving Consumer Goods(Milo) Survey(2014)(Q13. In your opinion, is Milo better, about the same or worst than ...

(7 pages) 0 0 0.0 Mar/2014

Subjects: Businesss Research Papers > Marketing