Essays Tagged: "Fiat"
A Biography of Gianni Agnelli.
ni era l'adorato nipote di Giovanni I Agnelli, fondatore della Fabbrica Italiana Automobili Torino (FIAT). Sua madre era la principessa di San Faustino, Virginia Bourbon del Monte; Gianni era il secon ... i fascisti.Alla fine della guerra, all'età di 25, è diventato il vicepresidente della Fiat. A questo punto, e all'età di 45, lui diede molta importanza al jet-set e niente alla sa ...
Subjects: Literature Research Papers > Biographies
Fiat case study
FIAT AUTO COMPANY IN CRISIS.A hundred years of history it is a hundred years of ideas, determination ... IN CRISIS.A hundred years of history it is a hundred years of ideas, determination and success for Fiat. Fiat, once the largest carmaker in Europe implemented diversification of production and focuse ... the business experienced a shakeup, they lost $704 million, but they were confident and believed in Fiat Auto's future. "I want to again emphasize that we believe in Fiat Auto", said Gianni Agnelli. F ...
Subjects: Businesss Research Papers > Marketing
Business to business Marketing
ng in order to meet the needs of their customers, in this case car manufacturers (such as Volvo and Fiat).Buyer behaviour encompasses all the reasons why customers buy, their choice criteria, when, ho ... ff one supplier against another. Both parties should gain from successful partnerships.Suppliers at Fiat realised in the late 1980's that they could use their understanding of relationship portfolio m ...
Subjects: Businesss Research Papers > Marketing
Japanese car makers hit U
And they're going to come from carmakers that earlier competed in, and abandoned, the U.S. market. Fiat's Alfa Romeo, Ferrari's Maserati and MG Rover Group are revving up to enter the U.S. market.Gen ... nd MG Rover Group are revving up to enter the U.S. market.General Motors Corp. and Italian carmaker Fiat in 2000 linked in a venture under which GM got a 20% stake in the Fiat Auto arm. Fiat said at t ...
Subjects: Businesss Research Papers > Marketing
Daimler-Chrysler Case
Subjects: Businesss Research Papers > Marketing
Market segmentation for passenger motor vehicles
l way of segment the car industry is shown below:Mini (e.g. Nissan Micra, Seat Marbella)Small (e.g. Fiat Uno, Opel Corsa, VW Polo, Rover Metro)Medium (e.g. Fiat Tipo, VW Golf, Rover 200)Large (e.g. BM ... facturers introduced "minicars", developed exclusively to commute in cities, (e.g., Renault Twingo, Fiat Cinquecentio). Other behavioral variables have also been used in automobile industry to segment ...
Subjects: Businesss Research Papers > Marketing
Car industry - Toyota
stry, etc.This industry is not immune to the scandals. Some years ago it was happening with Italian Fiat and these days it is happening with General Motors and their German Opel. To me, it is scandal ...
Subjects: Businesss Research Papers
How can a company improve its Supply Chain Management to gain low cost competitive advantage?
pply chain management will have a competitive advantage. This study looks at the success that TOFAS-FIAT Corporation has had in managing supply chain in Turkey.In a world where products are copied alm ... inventory build-ups. In an effort to find a way to create sustainable competitive advantage, TOFAS-FIAT has focused on managing its relationships with its suppliers. This management is not in the for ...
Subjects: Businesss Research Papers > Management
Daimler Chrysler and GM -Problem Definition; Justification for Problem Definition; Alternatives and Evaluations
Subjects: Businesss Research Papers > Case Studies > Automotive Companies
Supplier Selection and Business Process Improvement
pply chain management will have a competitive advantage. This learn looks at the victory that TOFAS-FIAT Corporation has had in running supply chain in Turkey (Bashein, B. J., 2004, 7-13).In a globe w ... t a more whole portrait of the method, one needs to study the host organization (in this case TOFAS-FIAT), top management of the supplier companies. Second, this study needs to be simulated over time ...
Subjects: Businesss Research Papers > Management > Management Planning & Decision Making
Investment Banking
hare in a Euro-equity offering be identical to the home-market price? Why or why not?3. Why was the Fiat deal so problematic? How much weight do you give to factors such as the offering size, pricing, ... nagement and syndicate management in explaining the outcome?There are four primary reasons that the Fiat deal failed. First the offer size was much too large for Deutsche Bank to handle. The bank had ...
Subjects: Businesss Research Papers > Case Studies
General Motors and Chrysler Merger
Subjects: Businesss Research Papers > Case Studies > Automotive Companies
Fiat, Auto Company in Crisis Or Thinking Ahead?
A hundred years of history is a hundred years of ideas determination and success for Fiat. Fiat, once the largest carmaker in Europe implemented diversification of production and focuse ... ne hundred- year history.Founded in Italy, July 11, 1899, Giovanni Agnelli was Managing Director of Fiat, still a small company but with great ideas. Fiat opened its first factory in 1900 and employed ... o the US and production started and sales took of. Mr. Agnelli was a visionary and saw potential in Fiat expanding to new markets. Fiat has gone through two World Wars, and mainly through this period ...
Subjects: Businesss Research Papers > Case Studies > Automotive Companies
British Monetary System
aper notes may be presented and then converted for the element on demand. Another money system is a fiat system where the government or a central bank defines the value of the money. No matter what sy ... ation, money demand, and external monetary relations. The base of the British system is basically a fiat system in which the money is intrinsically worthless. The value of the currency is set by the s ...
Subjects: Businesss Research Papers > Accounting
marketing plan for Volkswagen bettle
works to keep the vehicles pointed straight.3.2 Competitive ComparisonIn general, Mini cooper, and Fiat 500 are similar to Beetle 2012 and all are included in the same approximate price range compara ... .Mini cooper is from the BMW Group and it has the largest market worldwide in comparison to Beetle. Fiat 500 is an Italian vehicle first produced in 1957, new Fiat 500 has only one engine offered whic ...
Subjects: Businesss Research Papers > Marketing