Essays Tagged: "Focus Group"

Basic Marketing Plan

n\'t forget, particularly during times of stress or when trying to train personnel to help you out. Focus Groups -- Focus groups are usually 8-10 people that you gather to get their impressions of a p ... ually 8-10 people that you gather to get their impressions of a product or service or an idea. (See Focus Groups .) Surveys by Mail -- You might hate answering these things, but plenty of people don\' ...

(15 pages) 1376 3 4.6 Nov/2002

Subjects: Businesss Research Papers > Marketing


broad interpretations. It is not concerned with finding statistics, which relate to the product but focuses on the reasons lying behind certain areas, for example consumer feeling and motivation. Qual ... information Ford were able to satisfy their brief and designed the "Louisville".Group Discussions (Focus Groups) is when six to ten people, who are recruited according to the pre-determined criteria, ...

(7 pages) 868 0 3.9 Jan/2003

Subjects: Businesss Research Papers > Marketing

Case Study - Grey Advertising Canada Dry Account

We feel to obtain or generate better ideas; directions and question wording for the second phase a focus group to study would have yielded the better results. The main problems with in depth intervie ... in this study. The material required for this research is generally of an exploratory nature and so focus groups would have been more suited. By combining groups of similar age and sex researcher "rec ...

(5 pages) 54 0 3.4 Mar/2004

Subjects: Businesss Research Papers > Case Studies

How a local brand developed into an international brand identity.A case study on Padini Malaysia

t can compete with the foreign same line brands like Giordano, Esprit, Elle and etc. From the minor focus group I did between my friends and relatives, surprisingly more than 90% of them thought that ... ini Classic, Padini Authentic, PDI, P & Co, Seed, Miki House, and Rope. Vincci accessories have focused on the fast changing tastes of woman consumers, and Seed Cafe opens an exciting new dimensio ...

(9 pages) 180 0 2.7 Aug/2004

Subjects: Businesss Research Papers > Case Studies > Clothing, Footwear and Cosmetics

Does Olympic Coverage Improve Consumer's Perceptions? Case Study from University of Western Sydney Questions

ard (Sydney) residents actually tuning-in on station 2UE frequently. The purpose of the surveys and focus group was to comprehend pre Olympic and post Olympic perceptions. By comparing the two areas 2 ... about the radio station and their consumers outlooks even though it did not support their beliefs.A focus group was introduced to verify post-Olympics views of the listeners. This seemed appropriate a ...

(5 pages) 58 0 5.0 Sep/2004

Subjects: Businesss Research Papers > Marketing

Focus Groups

Focus Groups Focus groups are a qualitative form of marketing research that can help a marketer asse ... elp a marketer assess consumer needs and feelings in a way that simple questionnaires can not. In a focus group, you bring together a small group to discuss issues and concerns about the features of a ... ing advertising persuasiveness. The group is typically run by a moderator who maintains the group's focus. Some recent topics of interest regarding this subject are focus groups for advertising, Onlin ...

(3 pages) 47 0 0.0 Mar/2005

Subjects: Businesss Research Papers > Management

Describe the major marketing research methods with which you are familiar. What kinds of insights do you envision from observational research for new product development?

ing research methods like online surveys, telephone interviews, completing mail forms and attending focus groups. However traditional these research methods are, observational research is proving itse ...

(3 pages) 142 0 5.0 Apr/2005

Subjects: Businesss Research Papers > Marketing

Discuss the factors that affect the quality of the information obtain by marketing research. Be explicit.

the design types is exploratory design. The techniques used for the exploratory purposes consist of focus groups interviews, depth interviews and projective techniques. The key to quality of data obta ... interviews, depth interviews and projective techniques. The key to quality of data obtained by the focus group and depth interviews is the qualifications of the moderator. He needs to be well trained ...

(2 pages) 44 0 0.0 Apr/2005

Subjects: Businesss Research Papers

Focus Group Report

about the safety of their laptops and how vital the information on their laptops was. The Absolute Focus group was held at C.W. Post, on November 7, 2005 on the second floor of the Humanities Buildin ... inding, Conclusions and Recommendations:1. Dorm room theft was not a large issue for 3 out of the 3 focus group members.It was found that most of the participants were not too concerned about the safe ...

(3 pages) 47 0 5.0 Jan/2006

Subjects: Social Science Essays > Sociology

What are some of the disadvantages of using focus groups? Discuss two recent trends in focus group research and explain why you think these have evolved. Use references to support your opinions.

A focus group is a form of qualitative research in which a group of people is asked about their attitu ... r attitude towards a product, concept, advertisement, idea, or packaging (Blankenship et al. 1998). Focus groups usually consist of 8 to 10 members and are headed by a moderator to keep track of thing ... mber of the group participates in the discussion. In the world of marketing and marketing research, focus groups are one of the most popular techniques used even by the greatest researchers. Originall ...

(6 pages) 113 0 3.0 Apr/2006

Subjects: Businesss Research Papers > Marketing

Marketing behavior

Competitive strategyProjects/activities/assignments* Short texts with questions (written and oral)* Focus group activity* Market penetration case study with a report* International marketing case stud ... ch (is often descriptive):Asking questionsExperimental (is often causalMail questionnairesInterviewsFocus groupsSamplesQuestion 4: How do you analyze it?Sometimes the data is overwhelming (too much) a ...

(3 pages) 241 0 3.0 Nov/2006

Subjects: Businesss Research Papers > Marketing

Market Research Methodology

ould choose several research methods for creating marketing campaign. The methods include sampling, focus groups, observation, questionnaires and the analysis of documents such as historical documents ... ace-to-face. In this way, the Internet is a useful tool in extending the scope of the sampling unit.Focus groups stand on their own as a research approach, but also may be used in combination with oth ...

(4 pages) 186 0 3.7 Dec/2006

Subjects: Businesss Research Papers > Marketing

Why we need focus groups?

A focus group is a form of qualitative research in which a group of people is asked about their attitu ... oduct or packaging (Blankenship et al.1999).In the real world of marketing research and management, focus groups are one of the most popular techniques used by marketers. Jennifer (2005) defines the f ... duct, concept, advertisement, idea or packaging. There are normally 8 to 10 members of the group. A focus group is headed by one moderator to keep track of discussion and make sure that every member o ...

(5 pages) 60 0 2.2 Mar/2007

Subjects: Businesss Research Papers > Management


ce. This is an arena that many companies seem reluctant to step into. MCommerce could grasp a large focus group. At the moment mobile phones are used to check news, email, and get directions. We at ac ...

(1 pages) 750 0 0.0 Oct/2001

Subjects: Businesss Research Papers

Marketing Plan Phase II

Standard marketing research involves demographics, psychographic, and behavioral research, but the Focus Group will be going with a high-tech product that will involve a different approach. Competiti ... key buyers(middleman) about new product introductionsInfomercial will be introducedConduct Informal focus groups with potential users (end user) within various regions to assess reaction to productCon ...

(8 pages) 199 0 4.5 Jul/2007

Subjects: Businesss Research Papers > Markets & Exchanges


but I find that a lot of clients aren't very comfortable with it.Certainly, compared to traditional focus groups, mini-groups, or one-on-one interviews, observational research accounts for a pitiably ... seless" projects.Learning from watching is, in fact, hard. If you ask a not-very-deep question in a focus group, you still may get a deep and revealing answer. But if you don't know how to think about ...

(12 pages) 17 0 0.0 Feb/2008

Subjects: Social Science Essays > Society and community

Showtime Rotissiere Methodology

t are setting up their own places to live and those that plan to do so shortly.At first we formed a focus group in order to see what a small amount of college graduates thought about the infomercial a ... is project. We are extremely interested in whether the male and female differences picked up in the focus group will remain throughout the study. After each team formed questionnaires, they were analy ...

(16 pages) 34 0 0.0 Feb/2008

Subjects: Businesss Research Papers > Marketing

Advocacy in Human Services - Campaign Action Plan

empt to lobby the Queensland State government for car space coverage to protect their vehicles. The focus group are all residents of a government housing estate who have been encouraged by their local ... the success that follows and that an effective advocacy campaign would require the group to remain focused on well-defined goals and objectives. The core group of seven (7) representative advocates, ...

(9 pages) 65 0 5.0 Sep/2008

Subjects: Social Science Essays > Society and community

Research Proposal: Are radiographers capable of undertaking the role of Practitioner under IR (ME) R?

f the design proposal - data collection techniques (questioners, coding process and organisation) - focus group (could be mixed as radiologists, radiographers or practitioners) - level of qualificatio ...

(7 pages) 29 0 0.0 Apr/2010

Subjects: Businesss Research Papers


y Damien Riggs studies the role of privilege in research and practice. Psychological research often focuses on the effects of racism and heterosexism, rather than the benefits that some people receive ... exual or white race privilege. One of the consequences of this is that psychological research often focuses on issues of sexuality or race only occurring to non-heterosexuals (Riggs, 2006).According t ...

(2 pages) 0 0 0.0 Jan/2013

Subjects: Humanities Essays