Essays Tagged: "Food industry"

Ray Kroc and McDonald's Marketing Strategy

onald's has been around for forty-one years, it is safe to say that they are the father of the fast food industry and that they have set an example for others to follow.When Ray Kroc bought the first ... segments and opportunities. In the 1970's and 1980's once again McDonald's lead the way in the fast food industry. The changes we saw included, for example, the fact that women were now a major part o ...

(3 pages) 513 1 3.5 Dec/1996

Subjects: Businesss Research Papers

Management Pratices at Sonic Corp.

n the two men .CURRENT INFORMATIONIn 1991 Sonic Corporation was the fifth largest chain in the fast-food industry, servicing in the hamburger segment, behind McDonald's, Burger King, Hardee's, and Wen ... the leadership of Mr. Lynn. In doing so the company assure itself and ever lasting life in the fast-food drive-in industry.

(6 pages) 172 0 4.1 Oct/1996

Subjects: Businesss Research Papers > Case Studies

International and Agri-business Case Study

western ham and it is famous in China as dancing ham. It is a twinkling star in the meat processed food industry. It is the most illustrious period for Chundu Group from the late 1980's to the early ... irement of the environment and internal resource condition (Zhang, 2002), especially in convenience food industry. Chundu's marketing strategy goes far beyond superior products and market development. ...

(13 pages) 201 1 4.0 Mar/2003

Subjects: Businesss Research Papers > Case Studies

A Job or a Career?

on, while a career is normally a full-time commitment. Some of the most common jobs are in the fast food industry, and are most commonly held by students who are trying to earn money while attending h ... s generally more desirable than in a typical job. Personal dedication is not there in a normal fast food job. A person works enough to keep his bosses happy for the day and goes home feeling little re ...

(2 pages) 139 2 4.7 Apr/2003

Subjects: Social Science Essays > Psychology

The history of pizza hut and existing marketing mix of this company.

story of Pizza Hut is provided at the beginning of this proposal along with an analysis of the fast food industry. Current trends in demographics and eating habits are included.A SWOT analysis has bee ... us buffet was launched in Pizza Hut restaurants worldwide. They were trying to offer many different food items for customers who didn't necessarily want pizza.Another strategy they used in the past an ...

(19 pages) 833 2 4.4 Aug/2003

Subjects: Businesss Research Papers > Marketing

The Effects The Fast Food Industru Has had on Are society.

In the book, "Fast Food Nation" Eric Schlosser, gives abundanceon information about the Dark- side of an all American M ... gives abundanceon information about the Dark- side of an all American Meal. Scholsserviews the fast food industry from a Functionalist perspective and insome points and conflict perspective also. I ch ... e. The employee's don't feel like there being treated equal.Schlosser gives details on how The Fast Food industry embodies the bestand the worst of American capitalist of the 21st century. I will anal ...

(7 pages) 363 0 3.9 Dec/2003

Subjects: Social Science Essays

The title of this essay is Small business development of Fair Fast food restaurant, which is concerned about how Fair fast food restaurant successfully develop from a small business to a big industry.

Title: Small business development of Fair Fast food restaurantExecutive summaryThis report covers the content that analysis of the Fair fast food r ... s how to successfully operate and survive in the cutthroat market as a small business starter. Fast food and organized catering is nothing new to Hong Kong. Through SWOT analysis, we may easily find t ... ized catering is nothing new to Hong Kong. Through SWOT analysis, we may easily find that Fair fast food had 12 years history in Hong Kong fast food industry and it is well-known as serving mainly Chi ...

(14 pages) 491 2 4.6 Jan/2004

Subjects: Businesss Research Papers > Management

Fast Food Nation by Eric Schlosser: Opinionative book report

Surprisingly, Fast Food Nation has totally changed the way that I view the fast food industry. In this all to real work ... In this all to real work by Eric Schlosser, the reader is taken on an exploration through the fast food industry and its many aspects. Despite the fact that many arguments are based on the boring sto ... ch as myself. Schlosser tells the reader about the many steps that go into the production of a fast food meal. He also deals with the many topics that we, the fast food consumers, never even realize e ...

(9 pages) 292 0 4.5 Feb/2004

Subjects: Humanities Essays

This is an article analysis of Jack in the Box

e marketing strategies through the E. coli disaster of 1993, the current economic slump in the fast food industry highlights serious controversy over the company's new growth strategy and accounting p ... stions this practice as the, "Selling of company assets to franchisees is not the same as selling a food product". He goes further saying that the company should separate operating earnings from non-o ...

(3 pages) 264 0 3.6 Feb/2004

Subjects: Businesss Research Papers > Accounting

Taco Bell Building a Competitive Organization Using IT

is well positioned to continue to be a strong and expanding presence in the highly competitive fast food industry - if they maintain their strategic vision. The combination of strong, supportive knowl ... priate top level controls. Taco Bell's management understands that the fundamental unit in the fast food industry is the individual location and the staff that manages that location. These people can ...

(5 pages) 199 0 3.1 Apr/2004

Subjects: Businesss Research Papers > Case Studies

Macroeconomic Comperative Analyisis of Japan and Australia (1970-2000)

d exchange rate fluctuations finally we will look at the changing trade structure and its effect on food industry in Australia.Japanese Economy From War till 1989Post war Japanese economy was seen as ...

(9 pages) 144 0 4.3 Apr/2004

Subjects: Businesss Research Papers > Markets & Exchanges

A&W Drive Ins

are very serious are require careful analysis with long-term consequences in mind.Analysis:The fast food industry is growing rapidly. In the area of New Brunswick, Nova Scotia and Prince Edward Island ... ing rapidly. In the area of New Brunswick, Nova Scotia and Prince Edward Island, the growth of fast food restaurants has more than doubled in a few years. The introduction of new restaurants has only ...

(6 pages) 30 0 5.0 Apr/2004

Subjects: Businesss Research Papers > Case Studies

Marketing

need to be studied by organisations as they can bothprovide opportunities and pose threats.The fast-food industry is a consumer service; two organisations that operate in the fastfoodindustry are McDo ... 4 Technological Forces 62.5 Political Forces 72.6 Cultural Forces 73. Organisations Within the Fast-food Industry 83.1 Market Position 83.2 Target Markets 93.3 The Marketing Mix 103.3.1 Product 103.3. ...

(14 pages) 491 0 5.0 May/2004

Subjects: Businesss Research Papers > Marketing

Fast Food Nation by Eric Schlosser. Book report and critique.

Fast Food Nation: The Dark Side of the All-American Meal. Eric Schlosser. New York, NY: Houghton Mifflin ... osser. New York, NY: Houghton Mifflin Company, 2001, 383 pp. Notes. $13.95."This book is about fast food, the values it embodies, and the world it has made," writes Eric Schlosser in the introduction ... t embodies, and the world it has made," writes Eric Schlosser in the introduction of his book, Fast Food Nation. His argument against fast food is based on the premise that "the real price never appea ...

(2 pages) 161 0 3.3 Oct/2004

Subjects: Social Science Essays > Current Issues

Argumentative Essay- Fast-Food Advertising Deceives Americans to Obesity

Fast-Food Advertising Deceives Americans to ObesityWith every precious tick of the clock, an American rus ... One of these aspects--the most important and vital one, in fact-- is self-nourishment. One must eat foods that are healthy as well as conducive to optimal bodily function and survival. In an attempt t ... val. In an attempt to adequately nourish themselves, Americans have fallen victim to seductive fast-food advertising that falsely leads them to believe that fast-food is healthy; this is an unconscion ...

(4 pages) 214 2 4.5 Dec/2004

Subjects: Humanities Essays > Health & Medicine

New ice-cream product project in UK market

stics projections are significantly higher than previous estimates and will obviously impact on the food industry.Table 1UK Resident Population by Sex (000), Mid-Years 1998-2002Source: Annual Ab ... AnalysisThe ice cream market has been experiencing sales growth roughly in line with that of the food market as a whole in recent years. Since 1999, the ice cream market has continued growing. The ...

(6 pages) 101 0 3.0 Feb/2005

Subjects: Businesss Research Papers > Marketing

Is Our Food Safe? Includes Bibligraphy

Has the food industry really gone through many changes in the last century? Every day each of us enjoy the f ... rough many changes in the last century? Every day each of us enjoy the foods we love, but are these foods healthy for us? E-coli and Have you ever taken the time to actually read the ingredients list ... tually read the ingredients list on the foods you buy and consume? Technological changes in the way food is grown and processed can be more harmful to public health than most of us are aware of. Are t ...

(6 pages) 96 0 0.0 Mar/2005

Subjects: Social Science Essays > Current Issues

This essay is an investigative report on "Fast Food Nation".

Many people blindly go to fast food restaurants without thinking "what lies behind the shinny happy faces of every fast food transa ... the shinny happy faces of every fast food transaction" (Schlosser 10). Eric Schlosser's book "Fast Food Nation" looks to change that. Schlosser's intentions when writing this book was to inform the r ... Schlosser's intentions when writing this book was to inform the reader of the dark side of the fast food industry. Schlosser pulls from numerous sources to support his arguments. While he neglects to ...

(3 pages) 145 1 3.5 Oct/2005

Subjects: Social Science Essays > Economics

"Fast Food Nation" by Eric Schlosser: Chapter 3, "Behind the Counter", summary/response.

Behind the Counter.In his book "Fast Food Nation", Eric Schlosser shows how the fast food industry has infiltrated every corner of Americ ... in California and spreading throughout the entire country, Schlosser gives the history of the fast food industry and the evils and changes that developed with it.In Chapter three, Schlosser begins by ... wenty years as you come to the new spread out. The houses are the "architectural equivalent of fast food;" thousands of houses that are near identical line each street of each subdivision. Academy Bou ...

(6 pages) 124 0 0.0 Nov/2005

Subjects: Businesss Research Papers

Multinational Corporations in China: Case Study.

McDonalds, the leading fast food industry nowadays, is a Trans National Cooperation. Due to the lower production costs and poten ... a is sent back to its original country, America. If the Chinese's consumption (import) in this fast food company is higher than the company's investment (export), China will then suffer a trade defici ... e of the four citizens in the streets stepped into McDonalds . Thanks to this trend, the local fast food industry is going to be taken over.Socially.McDonalds helps spreading the western dinnin ...

(4 pages) 84 0 4.0 Nov/2005

Subjects: Businesss Research Papers > Case Studies