Essays Tagged: "Frito-Lay"

Financial Report Analysis Coca-Cola & Pepsi

years.PepsiPepsi-Cola was created in the late 1890s by Caleb Bradham, a New Bern, N.C. pharmacist. Frito-Lay, Inc. was formed by the 1961 merger of the Frito Company, founded by Elmer Doolin in 1932, ...

(14 pages) 603 0 5.0 Oct/2004

Subjects: Businesss Research Papers

The Pepsi Challenge, Rusia

r ounce bottles for families.Pepsi was renamed PepsiCo in 1963 by Donald Kendall, who also acquired Frito-Lay and Pizza Hut. The 1960's and 1970's saw an increase in unit sales higher than Coke's. In ...

(14 pages) 77 0 2.5 Apr/2005

Subjects: Businesss Research Papers > Management

Analysis of Pepsi-cola Co.

-Cola, the company expanded its business and adopted its current name, PepsiCo, after a merger with Frito-Lay in 1965. This merger dramatically increased PepsiCo's market potential and set the foundat ... food and beverage companies with annual revenues of $29 billion. Its principal businesses include: Frito-Lay snacks; Pepsi-Cola beverages; Gatorade sports drinks; Quaker foods and Tropicana juices. I ...

(23 pages) 1078 2 4.6 Jun/2005

Subjects: Businesss Research Papers > Marketing

Environmental Factors in Global and Domestic Marketing Decisions

the use of 5 million automobiles (PepsiCo.com). In June 2005 PepsiCo opened a new state-of-the-art Frito-Lay plant in Texas which is environmentally friendly and will serve as a model of resource con ...

(3 pages) 1028 1 4.9 May/2006

Subjects: Businesss Research Papers > Marketing

Frito Lay Case Study

uality and value; sell it for a fair profit; and make service a fundamental part of doing business."Frito-Lay's snacks include a broad portfolio of products including chips and granola bars, dips, sal ... cks, Munchies snack mix, Lay's Stax potato crisps, Cracker Jack candy coated popcorn and Go Snacks. Frito-Lay also sells a variety of branded dips, Quaker Fruit & Oatmeal bars, Quaker Quakes corn ...

(12 pages) 399 2 4.5 Sep/2006

Subjects: Businesss Research Papers > Case Studies

PepsiCo: Environmental Factors

the use of 5 million automobiles (PepsiCo.com). In June 2005 PepsiCo opened a new state-of-the-art Frito-Lay plant in Texas which is environmentally friendly and will serve as a model of resource con ...

(3 pages) 395 2 3.2 Jan/2007

Subjects: Businesss Research Papers > Case Studies

The Eagle has Floundered – An analysis of the Penrose Effect on Budweiser.

was acquired by Anheuser, the snack food market was dominated by one player: With 41% of the market Frito-Lay, owned by soft-drinks giant PepsiCo, remained unconcerned by the entrant, to the benefit o ... also began expanding their product range. This expansion brought Eagle into direct competition with Frito-Lay whose Doritos brand had long dominated the tortilla market.Frito-Lay suddenly took note of ...

(16 pages) 100 0 5.0 Apr/2007

Subjects: Businesss Research Papers > Case Studies

Marketing Mix Of Pepsi-Cola

Pepsi-Cola Today¡¦s PepsiCo, Inc. was found in 1965 through the merger of Pepsi Co and Frito-Lay, the world¡¦s largest manufacturer and distributor of snack chips. In 1998, i ...

(5 pages) 474 0 3.8 Dec/2001

Subjects: Businesss Research Papers > Case Studies

Analysis Of PepsiCo

ch year and two out of the three divisions are the leaders in its market. The leading divisions are Frito-Lay and Tropicana. Pepsi-Cola is the second leading in its industry. By their positions in the ...

(2 pages) 107 0 2.0 Aug/2001

Subjects: Businesss Research Papers > Case Studies

Environmental factors

. PepsiCo is an example of good citizenship. Recently the Environment Protection Agency honored the Frito-Lay Jonesboro plant for superior commitment to environment improvement (PepsiCo.com, 2007)..Re ...

(3 pages) 189 1 4.0 Jul/2007

Subjects: Businesss Research Papers

Frito-Lay

Frito-Lay, Inc 1987-1992 Background: In December of 1986, Willard Korn, former CEO of Frito-Lay, Inc ... r of 1986, Willard Korn, former CEO of Frito-Lay, Inc. resigns due to profit plummets. Korn had led Frito-Lay down a road to disaster. His micromarketing idea was good at theory but unable to support ... rship of Michael Jordan. The CEO of Pepsi Worldwide Co. steps in to reestablish the market share of Frito-Lay Inc.Jordan as a CEO was attempting to establish a greater market share for profitability, ...

(7 pages) 79 0 5.0 Feb/2008

Subjects: Businesss Research Papers > Management

PepsiCo

s of about $27 billion and about 143,000 employees. The company consists of the snack businesses of Frito-Lay North America (FLNA) and Frito-Lay International (FLI); the beverage businesses of Pepsi-C ... ble in nearly 200 countries and territories. Its share of the US soft-drink market is about 32% and Frito-Lay has about 58% of the US snack-chip market.Snack Foods FLNA - The Company's domestic snack ...

(12 pages) 336 0 3.0 Feb/2008

Subjects: Businesss Research Papers > Case Studies

Pepsi

nd chief executive officer of Pepsi-Cola and Herman W. Lay, chairman and chief executive officer of Frito-Lay, through the merger of the two companies. Pepsi-Cola was created in the late 1890s by Cale ... companies. Pepsi-Cola was created in the late 1890s by Caleb Bradham, a New Bern, N.C. pharmacist. Frito-Lay, Inc. was formed by the 1961 merger of the Frito Company, founded by Elmer Doolin in 1932, ...

(2 pages) 100 0 0.0 Feb/2008

Subjects: Businesss Research Papers > Case Studies

Marketing Plan- Phase 1

pepsico.com, 2008). Each division is controls different products. PepsiCo Americas Foods consist of Frito-Lay North America, Quaker Foods North America and all of the Latin America businesses. The bev ... d on the company's website the organization is relatively young due to the merger of Pepsi-Cola and Frito-Lay which took place in 1965. In 1998 Tropicana was purchased by PepsiCo. By 2001 the PepsiCo ...

(8 pages) 320 0 4.2 Jul/2008

Subjects: Businesss Research Papers > Marketing

Creating PepsiCo Balanced Performance

g implementation.PepsiCo in brief: PepsiCo was founded in 1965 through the merger of Pepsi-Cola and Frito-Lay. In the year of 1998 PepsiCo then acquired Tropicana and in the year 2001 Quaker Oats and ... d Tropicana and in the year 2001 Quaker Oats and Gatorade.The company consists of four subsections; Frito-Lay North America, PepsiCo Beverages North America, PepsiCo International and Quaker Foods Nor ...

(15 pages) 196 0 5.0 Aug/2008

Subjects: Businesss Research Papers > Accounting

Market Plan Phase I Paper

is a major contributing factor to it is continuing success and growth. With child companies such as Frito-Lay and Quaker, Pepsi has expanded it's coverage of the food and beverage market at a steady p ...

(6 pages) 96 0 5.0 Jul/2009

Subjects: Businesss Research Papers > Marketing

report account

Step 5 : Develop action plan for the best alternative.The best alternative that we recommended to Frito-Lay company is to acquire Cracker Jack brand. So in order to make the acquisition successful, ... quire Cracker Jack brand. So in order to make the acquisition successful, the best action plan that Frito-Lay can do is to relaunching the Cracker Jack brand through organization restructuring and ins ...

(6 pages) 2 0 0.0 Mar/2014

Subjects: Businesss Research Papers > Accounting