Essays Tagged: "good marketing"

Steps of the Marketing plan as suggested by MacDonald (2000). Explain what each steps means to a company.

companies big or small, to survive this globalization era. It is important for a company to have a good marketing strategy in order to achieve their goals and aims. This is the reason why marketing p ... ve competences as well as their indications for the future. It is essential for a company to have a good and clear mission statement as these statements "provide a vision of why the organization exist ...

(6 pages) 399 0 5.0 May/2004

Subjects: Businesss Research Papers > Marketing

Marketing promotional strategies and analysis for Haagen-Dazs and Ben and Jerrys

cause it is very popular and there is lots of information available about them. They also both have good marketing and promotional strategies.I chose to write about Haagen-Dazs, as it is the best know ... e bought Haagen-Dazs because they wanted to see what all the fuss was about and if it really was as good as other people said.Ben and Jerrys also advertise their products but not as much as Haagen-Daz ...

(4 pages) 227 0 3.5 May/2004

Subjects: Businesss Research Papers > Marketing

Bulgarian furniture in Belgium

There are not so many Bulgarian products that might easily penetrate the EU Market even with a good marketing strategy. One of those, which I think might be successful is the Bulgarian furniture, ... mention below, it is considered that if a product can be successfully launched in Belgium, it has a good chance of being successful in other EU countries. For these two reasons I have chosen to presen ...

(10 pages) 44 0 3.0 Jul/2004

Subjects: Businesss Research Papers > Marketing

Marketing Mix including Industrial and Consumer Markets

arketing objectives and customer satisfaction.The most important element of the mix is the product. Good marketing means developing products that fit the market. It needs to be designed to meet requir ... consumer market supplies the final consumer. These products fall into three categories:Convenience goods - These are non-durable products that are bought frequently and are consumed when used such as ...

(2 pages) 119 0 3.7 Feb/2005

Subjects: Businesss Research Papers > Management

Maytag Information

d Lloyd D. Ward to serve as Executive Vice President and President of Maytag Appliances. Ward had a good marketing background, and had a great role in implementing a new product on the market in 1997. ... 50,000 home in Newton.Financial Situation of MaytagMaytag's financial situation remained relatively good, but often profits would fluctuate. In 2002 some of the shareholders were worried about the top ...

(14 pages) 129 0 3.0 Jul/2006

Subjects: Businesss Research Papers > Case Studies

Marketing Women In Asia

mentally friendly recycled paper bag on the way out. Despite Montgomery using this as an example of good marketing to women Corinne Kerk, the journalist whom penned this piece seems to believe that th ... ent, it's the whole experience, not just the product." Michael Morrison explains how retailers with good micro-marketing skills manage to keep us in their stores for hours and leave with bags we didn' ...

(3 pages) 13 0 3.0 Aug/2001

Subjects: Businesss Research Papers > Marketing

Marketing Plan Phase II

eak Easy is a new product to the market and Speak Easy must analyze the market in order to create a good marketing strategy to sell the product and provide direction in the marketing plan.IdentifyTarg ...

(8 pages) 199 0 4.5 Jul/2007

Subjects: Businesss Research Papers > Markets & Exchanges

Define Marketing Paper

exchanges that provide consumer satisfaction.The most important element of the mix is the product. Good marketing means developing products that fits the market. It needs to be designed to meet requi ...

(3 pages) 223 0 5.0 Aug/2007

Subjects: Businesss Research Papers > Marketing

Marketing Plan: Phase I

l of time considering what type of person will purchase our product and his or her buying behavior. Good marketing strategies are one of the most important aspects to our success. Knowing just who the ...

(6 pages) 237 1 4.6 Sep/2007

Subjects: Businesss Research Papers > Marketing

Responsible Business Operations Literature Review

orted by com-mercialism. Surprisingly enough, the capitalism adopted sustainability dis-course as a good marketing policy. Be it for the better or for the worse, at least today every corporation seems ... e right:"CSR or SD - it does not matter what you call them - they are both the same thing. They are good business, good citizenship and common sense" (Haw-kins 2006: xvi)It was good to see that Hawkin ...

(8 pages) 83 0 4.2 Feb/2008

Subjects: Businesss Research Papers > Management > Human Resource Management

Marketing Plan

tion). However, the four C's model is one of the most well known; containing the core elements of a good marketing mix (MindTools, n.d.).As one of the leading organizations in the coffee business, you ... o not advertise through the television. They have had to rely on word of mouth and a reputation for good coffee and good service. They have had to be creative when introducing new products to their cu ...

(7 pages) 165 1 4.0 Aug/2008

Subjects: Businesss Research Papers > Marketing

Marketing Mix

Abstract In this paper I will define what a good marketing mix requires and describe how a company uses this process to market their product. I ... people with busy lifestyles to workout whenever they have time. Anytime Fitness also offers a very good pricing plan for individuals and families.Marketing MixEven with the economy that appears to be ... low cost approach that Anytime Fitness has may be a big reason for their continuing growth. With a good marketing mix Anytime Fitness is a fast growing business. They have tailor made their fitness c ...

(5 pages) 101 0 5.0 Dec/2008

Subjects: Businesss Research Papers > Marketing

Defining Marketing Paper

tions today have a great deal of competition to deal with and in order to be successful they need a good marketing pitch to get them through the other competitors out there. This paper will include se ... he future. It is important for business all over the world to take responsibility of establishing a good marketing department to create and organize methods of letting the right consumers aware of the ...

(5 pages) 39 0 0.0 May/2009

Subjects: Businesss Research Papers > Marketing

Marketing Mix

achieve the success considered necessary for business today as well as for tomorrow. Implementing a good marketing plan, also known as the marketing mix, is where the journey for every business begins ... d services.Society has been overwhelmed with products every day from companies on a global scale. A good marketing plan helps an organization to define its goals and develop a series of activities to ...

(6 pages) 57 0 0.0 Jun/2009

Subjects: Businesss Research Papers > Marketing

Defining Marketing

ketingThe writer defines marketing as the planning and implementing of a plan or process to promote goods, products or services. Marketing will target a certain demographic to entice them to buy or us ... duct or service out to the public. It promotes and sells the public an idea, a dream or a vision. A good marketing team and plan understands the audience and the audience's needs. They strive to fulfi ...

(4 pages) 32 0 0.0 Sep/2010

Subjects: Businesss Research Papers > Marketing

entrepreneur project for students in MBA

rs. With so many options in the marketplace, profitability in this industry is heavily dependent on good marketing. Franchisees have an advantage through the brand recognition and cooperative advertis ... fashion, entertainment, and socializing. Their purchases reflect the emphasis they place on looking good and having "cool" stuff.World Health Wealth' vision is to make fitness a way of life, creating ...

(8 pages) 11 0 0.0 Jun/2012

Subjects: Businesss Research Papers

marketing plan

duct.Learning Outcomes Assessed:- Knowledge and understanding of different areas to prepare a good marketing planLearning Outcomes Assessed:Feedback relating learning outcomes assessed and ... that Starbucks selling, they will not easily to forget what Starbucks is. Starbucks has provides a good and confortable environment to consumer, this make consumer feel apart from home or work. There ...

(15 pages) 3 0 0.0 Apr/2013

Subjects: Businesss Research Papers > Marketing