Essays Tagged: "Jim Trueman"

Red roof inn.

just 20 years based on a good idea and finding a segment of the market not being fully served. When Jim Trueman started the company in 1973 he wanted to offer a simple 'no frills' room with just the b ...

(4 pages) 38 0 0.0 Dec/2005

Subjects: Businesss Research Papers > Case Studies