Essays Tagged: "Jimmy Iovine"
Beats by Dre
ectronic audio set, the Beats by Dre Headphones. Dre co-founded Beats Electronics, LLC in 2008 with Jimmy Lovine, chairman at Interscope Records, to create audio and sound products for his consumer en ... sicians and other celebrities to develop co-branded products" (Beats by Dre, Wikipedia). Co-founder Jimmy Lovine stated in a Billboard 2012 interview after competitors attempted to emulate the idea br ...
Subjects: Businesss Research Papers > Marketing