Essays Tagged: "John McEnroe"

Stefan Edberg

ball hard to the ground. The ball bounced out into the audience and he was warned.Don't forget that John McEnroe was lucky if he wasn't warned at all in a match. The big drop cameFor n ...

(4 pages) 47 0 4.1 Oct/1997

Subjects: Humanities Essays > Health & Medicine > Sports

The influence of advertising on the creation of brand meaning, looking specificlly at Coca-Cola and Nike.

market by presenting their idols. Among some of the Celebrities endorsed by Nike are Andre Agassi, John McEnroe, Alberto Salazar, Ronaldo, Tiger Woods and perhaps most famously, the phenomenon that i ...

(11 pages) 486 2 3.7 Jun/2003

Subjects: Businesss Research Papers > Marketing

Open for Business.(Heineken USA Inc., tennis marketing)

radio spots exploiting the tennis association to the increasingly elaborate role played by endorser John McEnroe in winning visibility both at the games and in supermarkets.From a strategic point of v ... ng, this year, on a life-size standee) and on T-shirts sold via POP, with the proceeds going to The John McEnroe Foundation. Characteristically, McEnroe has seemed to enjoy pushing the envelope, allow ...

(9 pages) 104 0 3.5 Mar/2004

Subjects: Businesss Research Papers

Product Mix

The Australian website is sponsors the Tennis Australian Open. In addition, they have a celebrity, John McEnroe, as one of the endorsers for their products. ( They have also sponsored ot ...

(5 pages) 304 0 4.8 Aug/2004

Subjects: Businesss Research Papers > Marketing


rnikova flaunting her flawless legs playing with state-of-art metal rackets, Rod Laver, Bjorn Borg, John McEnroe, Pete Sampras and Andre Agassi wearing collared shirts and shorts just covering their b ...

(4 pages) 11 0 0.0 Jun/2001

Subjects: Literature Research Papers

Sexism in sport

nd some have talked them self into trouble like the discussion between Bob Costas, Shaun White, and John McEnroe, as they were talking about their experience at the women's beach volleyball games. And ...

(4 pages) 0 0 0.0 May/2014

Subjects: Humanities Essays > Health & Medicine > Sex & Sexuality