Essays Tagged: "Kodak"

Analysis of Kodak's globalization attempts

To enter the global arena, Kodak has shifted its emphasis from film to imaging. By doing so, Kodak has made technology a focus ... maging. By doing so, Kodak has made technology a focus of its new strategy. This is evident through Kodak's recent entry into the field of digital cameras and digital imaging. Also, Kodak realized tha ... birthdays, were most important to customers, along with the ease of making enlargements. This lead Kodak to create one-stop photo print centres where customers could make these precious copies and en ...

(2 pages) 395 0 4.3 Jan/2003

Subjects: Businesss Research Papers > Case Studies

How did Kodak change its strategy to respond to the opportunities and threats in the photographic imaging market

3. - How did Kodak change its strategy to respond to the opportunities and threats in the photographic imaging ma ... ortunities and threats in the photographic imaging market?In the beginning the strategy followed by Kodak due to a new and a big market of the recording imaging in paper "the photography" was: mass pr ... spite of the more aggressive environment the chief executive Colby Chandler changed the strategy of Kodak in order to increase the competitiveness and to take some opportunities of the market. The com ...

(3 pages) 274 0 3.0 Dec/2003

Subjects: Businesss Research Papers > Management

Synopsis of the article: Kodak still in picture

Kodak was in a difficult moment, it was summer 94 and 30 percent of its film market was slipping awa ... fforts and cutting 40,000 jobs the remaining 90,000 employees were keeping their resumes up to date.Kodak's own research indicated that digital imaging would continue to grow, chipping away at the fil ... estimated 80 percent of pictures taken worldwide would at least be influenced by digital technology.Kodak's approach was to position itself as a company that was "in the picture business, not the film ...

(4 pages) 280 1 1.4 Apr/2004

Subjects: Businesss Research Papers > Case Studies

"Say Cheese, and Say Goodbye"

Kodak's decision to stop selling traditional film cameras in North America marks the formal end of t ... will not believe there was anything as primitive as a photo CD, let alone film. Meanwhile, we hope Kodak takes a nice snapshot of the last film camera for sale in North America- and does it on film.

(1 pages) 88 3 3.2 Apr/2004

Subjects: Art Essays > Film & TV Studies > Film History

Analog to Digital Imaging

Where as analog camera captured images electronically presented of continuous analog wave form ( There are different in capturing process, speed and imaging process. Today, the new digi ...

(6 pages) 124 0 5.0 Apr/2004

Subjects: Social Science Essays > Communication Studies > The Media

Eastman Kodak

stablishments an organization loses its culture, focus, achievement, responsibility, and direction. Kodak does recognize the importance of an organization, and has established organizations that addre ... address each of the above strategic goals effectively.The strategic goals established were to bring Kodak to the digital age. In major restructuring effort in January 2004, Kodak organized its busines ...

(2 pages) 203 0 5.0 Jun/2004

Subjects: Businesss Research Papers > Case Studies

On-line Imaging Service of Kodak & Fuji

(Rayport, F. J. and Jaworski, J. B. 2001: 3).In this paper, I choose the on-line imaging service of Kodak and Fuji as the samples and analyse their e-business mode accordingly. As two main competitors ... mples and analyse their e-business mode accordingly. As two main competitors in imaging industries, Kodak and Fuji lead this industry for a long time. In today's Internet-driven business environment, ...

(17 pages) 122 0 2.5 Sep/2005

Subjects: Businesss Research Papers > Management

Kodak Case Analysis.

INTRODUCTION.Team Commander was tasked with providing a case analysis on Case 8, Kodak: Taking Pictures-Further. In doing so, Team Commander has provided a summary of the important ... , strategic plan, implementation plan, and the anticipated outcome.Case Summary.In the fall of 1998 Kodak entered the digital camera market. Their goal was "to change the clarity, usability, and life ... the clarity, usability, and life of Kodak moments- to make them bigger, better, and more enduring." Kodak set out to achieve this goal by supplying the digital camera market with its Digital Photograp ...

(11 pages) 381 1 5.0 Sep/2005

Subjects: Businesss Research Papers > Case Studies

Kodak Dental Systems: Organizational Function of Management.

, employee development, cost controls, internal customer service, etc. The company was purchased by Kodak and it was decided that an outside firm, Corporate Performance Strategies would come in to hel ... he CPS team on the following: Effective transition and assimilation of a new PracticeWorks CEO from Kodak; no productivity declines; and employee retention during significant change of ownership and l ...

(4 pages) 135 0 5.0 Oct/2005

Subjects: Businesss Research Papers > Management

IT Outsourcing

n or not for the organisations, we will start with a history overview mentioning the importance of "Kodak Effect". After that we will have a discussion about Outsourcing in general using one possible ... that all of us have already heard something about. The Big Boom of IS Outsourcing started with the "Kodak Effect ".Outsourcing of Information Systems it is a reality since 1963 when "Ross Perot with h ...

(11 pages) 327 0 3.0 Feb/2006

Subjects: Science Essays > Computer Science

Kodak Marketing

The Kodak brand has always ranked among the top in the world by name recognition and quality. Eastman Ko ... a that simplified the complex process of photography and made it available to everyone. Since then, Kodak has pioneered many new products to numerous markets for a multitude of reasons: pleasure, busi ... of reasons: pleasure, business, medical, scientific, and entertainment. In the early years of 2000, Kodak was faced with a huge challenge as their main driver of revenue, film camera and processing wa ...

(3 pages) 262 0 3.0 May/2006

Subjects: Businesss Research Papers > Case Studies


INTRODUCCIONEastman Kodak sufre un significativo declive en su cuota de Mercado a manos de productores de marcas de bajo ... de marcas de bajo precio y marcas propias. Este caso presenta la propuesta de George Fisher, CEO de Kodak para lanzar una nueva marca economica para combatir esos rivales. Categorizada por Fortune 500 ... ica para combatir esos rivales. Categorizada por Fortune 500 con $20 millones en ganancias en 1994, Kodak es una empresa estadounidense dedicada a proveer equipos de fotografia y suministros. Hoy en d ...

(10 pages) 172 0 4.3 Feb/2007

Subjects: Businesss Research Papers > Case Studies

Solagen Case Study

to be made.Bolten's main problem is to make a very risky decision that will affect his corporation, Kodak, significantly. He knows this he is about to step into the board room where the top executives ... ins and outs of the process. One such man was Randall Sudbury, he was the general manager of one of Kodak's gelatin plants and was a true artisan in the production of gelatin. He was a human gelatin a ...

(8 pages) 40 0 0.0 Oct/2001

Subjects: Businesss Research Papers

Eastman Kodak Company Funtime Films

Is Kodak doing the right thing with the decision to have line proliferation: Gold Plus, Royal Gold and ... on: Gold Plus, Royal Gold and Funtime? Support your statement.I do support the opinion that Eastman Kodak Company made the right decision to enter the economy class market with it new product Funtime ... th it new product Funtime Film.Before the 1980`s there was no real competition in the world-market, Kodak was the leader in the selling of photo-films and cameras, because it supplied good quality for ...

(3 pages) 101 0 3.0 Jan/2008

Subjects: Businesss Research Papers > Case Studies

Eastman Kodak: Competing in Mature Markets

Kodak… Not a Pretty Picture!"How can Kodak possibly sit on its hands and allow this to happen ... try within the United States was basically stable and predictable, with the industry leader Eastman Kodak. But despite $10 billion in investments during the previous decade, Kodak's U.S. market share ... rs with lower priced options. According to industry estimates, in the first three quarters of 1993, Kodak's sales rose by 3.5%; the gain for private-label products was 9%, while Fuji gained 15%, Kodak ...

(12 pages) 75 0 5.0 Oct/2008

Subjects: Businesss Research Papers > Case Studies

Kodak's Innovation - Diffusion of Innovation

Kodak's New Innovation(Cited Source: ... d Scott D. Anthony 02.26.07)Diffusion of InnovationThis article explains about the new product that Kodak has come up with. After years of losses, countless layoffs and drops in the company value, Kod ... hey have also started adopting strategies and tactics to lure the customer into buying the product. Kodak introduced easy to use digital cameras and printers that can connect directly into a printer, ...

(3 pages) 27 0 0.0 Dec/2008

Subjects: Businesss Research Papers


Integrated MessageIn the previous week Team C took a look at the Eastman Kodak Company brand and how it is perceived in the marketplace. This week Team C will develop an ori ... eek Team C will develop an original IMC message that will hopefully drive the consumers to purchase Kodak products. Why this message was chosen will be explained along with the strategies needed to en ... IMC strategy would positively influence members of Team C will be explained.IMC MessageThe Eastman Kodak Company has been in business for over 100 years and has long been the leader when it comes to ...

(5 pages) 35 0 5.0 Feb/2009

Subjects: Businesss Research Papers > Marketing

George Eastman: Founder of Kodak and the Photography Business

m" (58). He spent most of his life working at this company and in 1888 he registered the trademark "Kodak" which is still commonly used in today's society. George never had a wife or children to go ho ... the same disease. On March 14, 1932, Eastman ended his own life.The book George Eastman: Founder of Kodak and the Photography Business was written by Carl W. Ackerman. George was recommended to write ...

(7 pages) 988 0 0.0 Apr/2009

Subjects: Businesss Research Papers

Team Dynamics

. The color photograph that will be the best one used is the one that is one of the main companies, Kodak. They have a special printer that has a docking platform that fits the camera and prints direc ...

(3 pages) 735 0 0.0 Jun/2009

Subjects: Businesss Research Papers > Management > Leadership and Communication

Kodak strategic analysis

KODAK NEW ERAStrategy to SuccessExecutive Management CourseGroup AOmar Mohammed Ali600110790Alyaa Mo ... ......................................................................... 28Company overviewEastman Kodak Company is one of the world leaders in the development, manufacture, andmarketing of both conv ... nded in1882 by George Eastman who is credited with commercializing photography. Originally, the wordKodak didn't mean anything. George Eastman just made it up. Today, the Kodak colors and nameare amon ...

(35 pages) 21 0 0.0 Jul/2012

Subjects: Businesss Research Papers > Management > Management Planning & Decision Making