Essays Tagged: "Kotler"
The influence of advertising on the creation of brand meaning, looking specificlly at Coca-Cola and Nike.
of non personal presentation and promotion of ideas, goods or services by an identified sponsor.' (Kotler, Armstrong, Saunders and Wong 2002) Focus will be on television, radio, billboard, sponsorshi ... and meaning can be identified by 'the set of beliefs that consumers hold about a particular brand' (Kotler, Armstrong, Saunders and Wong 2002) and the way that this influences their buying habits. Par ...
Subjects: Businesss Research Papers > Marketing
Pricing Analysis.
e location.IntroductionPrice is the only one of the four Ps that produces the revenue. According to Kotler, "in setting a price a Company follows a six steps procedure: (1) Select the pricing objectiv ... costs, market-segment requirements, purchase timing, order levels, and other factors. According to Kotler (2000, pp.236), "there are several price-adaptation strategies are available: (1) geographica ...
Subjects: Businesss Research Papers > Marketing
Marketing Concept and the possible limitations to this concept.
ups obtain what they need and want through creating and exchanging products and values with others.(Kotler.P 2002 : 5) The goals of marketing is to attract new customers by promising superior value an ... nd coordination directed toward satisfying the needs of the customers.BibliographyArmstrong G & Kotler P, 2002, Marketing An Introduction 6th ed, PrenticeHall, New JerseyOnline Material #1: Market ...
Subjects: Businesss Research Papers > Marketing
Marketing Mix At Garuda Indonesia.
ups obtain what they need and want through creating and exchanging products and values with others (Kotler, Brown, Adam, and Amstrong, 2001: 6).Marketing is about connecting with customers, serving th ... on's objectives. Marketing works by creating valuable exchanges that provide consumer satisfaction (Kotler et al, 2001: 9). All of these purpose could be obtained by following the marketing strategy p ...
Subjects: Businesss Research Papers > Marketing
Cyber marketing
ed through interactive on-line computer systems, which link consumers with sellers electronically. (Kotler & Armstrong, 1999)Along with the boom, cyber marketing has overturned conventional busine ... .On line research is that collecting primary data through Internet surveys and online focus groups (Kotler P. & Armstrong G., 2001).Traditionally, an organization should spend a lot of time, money ...
Subjects: Businesss Research Papers > Marketing
Discuss the different strategies to manage products and services throughout the product life cycle with particular reference to mature products and deletion decisions.
from introduction stage, growth, and maturity to decline stage. To say a product has a life cycle, Kotler (2000:303) asserts four things: "products have a limited life; product sales passes through d ... e products is providing customers with a large variety of services in addition to the core product. Kotler (2000:3) present an idea that "Customers buy offerings of goods, services, information, perso ...
Subjects: Businesss Research Papers > Marketing
Guideline document for current trends in market segmentation and customer dynamics, marketing research techniques as well as consumers' attitudes for board games and puzzles market.
by categorising these individuals into market segments and deciding of which segment(s) to target (Kotler 2003).Current trends in customer dynamics such as the individual's attitudes, beliefs, intent ... iddot;D. Jobber, Principles & Practices of Marketing, 3rd Edition, 2001, McGraw-Hill.·P. Kotler, Marketing Management, 11th Edition, 2003, Prentice Hall.·Frank, Massy & Wind, Mar ...
Subjects: Businesss Research Papers > Marketing
Key elements of marketing planning that contribute to the success of the planning process
customers by promising superior value, and to keep current customers by delivering satisfaction."(P.Kotler, Principles of marketing, 2nd ed, 1999, pg xvi.)It's for this reason marketing planning is co ... in the appendix)Additional ReferencesR W. Brooksbank, European journal of marketing, 1991, page 23P.Kotler, Principles of marketing, 2nd Ed, 1999, pg xvi
Subjects: Businesss Research Papers
What is Marketing
le microenvironment - demographic, economic, natural, technological, political and culture forces' (Kotler, et al, 2001: 116). Macro-environment is a huge society power to impact the activities in mic ... the macro-environment restricts the microenvironment (Wang, 2001: 56).1.3Marketing MixAccording to Kotler (2001: 69), the marketing mix is 'the set of controllable marketing variables that the compan ...
Subjects: Businesss Research Papers > Marketing
Sunshine Apples
s to the organisation: demographic, economic natural, technological, political and social cultural (Kotler et al., 2001). These factors are less controllable by an organisation but affect the consumer ... to 20.3 percent in 2001. This reflects Australia's population structure is getting aged (ABS, 2004).Kotler (2001) states that the changing age structure of the population will result in different grow ...
Subjects: Businesss Research Papers > Marketing
Distribution Strategy
are owned and operated by independent franchisors. Furthermore, at the essence of place decisions, Kotler (et al., 2001, p. 513) claims that, "retailers, particularly image fast foods chains often st ... e retailer's profits. Thus, site location decisions are among the most important the retailer make (Kotler, et al., 2001, p. 513).Intensive DistributionOn the other hand, McDonald's opened its first r ...
Subjects: Businesss Research Papers > Marketing
Hinduism This is a wonderful essay on buddism that I got 90% on.
HinduismBy: Jon KotlerThere are many different Eastern philosophies and religions that share similar ideas and conce ...
Subjects: Humanities Essays > Philosophy
Marketing
emicro environment - demographic, economic, natural, technological, political andcultural forces."- Kotler et alMacro environmental forces need to be studied by organisations as they can bothprovide o ... micro environment -demographic, economic, natural, technological, political and cultural forces."- Kotler et al.2.1 Demographic Forces"The study of human populations in terms of size, density, locati ...
Subjects: Businesss Research Papers > Marketing
Steps of the Marketing plan as suggested by MacDonald (2000). Explain what each steps means to a company.
ich it intends to achieve those goals, as said by Mason, R. E. et al (1980). Moreover, as stated by Kotler et al (1999), the marketing plan is one of the most important outputs of the marketing proces ... , London.- Mason, R. E. et al (1980), Marketing - Practices and Principles, McGraw-Hill Inc., USA.- Kotler, P. et al (1999), Marketing Management - An Asian Perspective, Prentice Hall, Singapore.- Eva ...
Subjects: Businesss Research Papers > Marketing
The Expanded Marketing Mix: IKEA - highlights the 4Ps and expanded 7Ps marketing mix
hrough consumer satisfaction from brand building before the sale to post-sales service and support (Kotler et al, 2001). The marketing strategy process has four primary segments: product, price placem ... rketing strategy process has four primary segments: product, price placement, promotion and people (Kotler et al, 2001). Companies with a service element to their business often highlight three additi ...
Subjects: Businesss Research Papers > Marketing
This part is about the 4P's or marketing Mix of a "made-up product" for the Dutch Market. A facial massage device for men.
will adjust them for our purpose.PricePrice is what consumers pay to get the product . According to Kotler, there are several pricing strategies. Our company is launching a new product but we are also ...
Subjects: Businesss Research Papers
Australian Car Manufacturing Industry
analyze the car manufacturing industry in Australia and discuss the competitors using Porter's and Kotler's theories. Particularly, this report will discuss Ford Australia, and evaluate its strategy ... is report will only discuss the industry using Porter's Five Forces Model and the competitors using Kotler's market positioning classification, and also use Ford Australia to analyze its strategy and ...
Subjects: Businesss Research Papers > Marketing
Case Study: Quantas Airlines
area in a defined time period in a defined marketing environment under a defined marketing program (Kotler 145). It is not a fixed number, but rather a function of the stated conditions.How are market ... Retrieved on March 23, 2005 from: http://www.buseco.monash.edu.au/depts/mkt/mtp_online/portfolio.phpKotler, Philip (2005). Marketing Management 11 e/d. Prentice Hall Publishing. Pearson Education. Upp ...
Subjects: Businesss Research Papers > Case Studies
Fundemental issues in marketing faced by Coke.
ng management's ability to develop and maintain successful transactions with its target customers" (Kotler, et al, 1994).Some people think of marketing to narrowly as only 'selling and advertising'. O ... y a need or want. It includes physical objects, services, persons, places, organizations and ideas (Kotler, Armstrong, Brown & Adam, 2003, 8).People satisfy their need and wants with products. Dif ...
Subjects: Businesss Research Papers > Marketing
An overview of the micro environment concepts.
ups obtain what they need and want through creating and exchanging products and values with others (KOTLER & ARMSTRONG, 2004)If a company has to succeed it has to understand the basic concepts of ... ups obtain what they need and want through creating and exchanging products and values with others (KOTLER & ARMSTRONG, 2004)There are two main activities, which are most significant in marketing: ...
Subjects: Businesss Research Papers > Marketing