Essays Tagged: "Kraljic"

Kraljic matrix simplified

lities and make the best use of potential buying power, a four-stage approach has been advocated by Kraljic (1983). This approach is a simple but effective framework for collecting marketing and corpo ... tegy, which would be taken up in the next class. For the paper titled 'Purchasing strategies in the Kraljic matrix', you are advised to go through only section 2 containing the heading Conceptual back ...

(9 pages) 0 0 0.0 Mar/2014

Subjects: Businesss Research Papers