Essays Tagged: "Levi Strauss & Co."
The Inventor of Blue Jeans, Levi Strauss.
Levi Strauss, the inventor of the quintessential American garment - the blue jean - was born in Butt ... ren with his first wife, who had died a few years earlier: Jacob, Jonas, Louis, Rosla and Mathilde. Levi - named "Loeb" at birth - and his older sister Fanny were the last of the Strauss children; Hir ... soon began to learn the trade himself, and by 1850 he was known among his family and customers as "Levi" (in the census of that year, his name is spelled "Levy").When news of the California Gold Rush ...
Subjects: Art Essays > Design Arts
Levi's marketing strategy in relation to Type I Jeans model.
uct, price, place, and promotion.6. Action programmes.7. Appendices.1. Executive summary.1. Analyse Levi's targeting of the jeans market with respect to:- product- price- place- promotion2. Using inde ... ce- place- promotion2. Using independent quantitative survey to analyse and compare the validity of Levi's marketing strategy in respect of market segmentation and promotion appeal.3. Analyse and comm ...
Subjects: Businesss Research Papers > Marketing
ECommerce - Levi Strauss: key reasons for the failure of its B2C site, consider and explain how the company might have utilised its existing B2B e-commerce to expand successfully to B2C
1.0 IntroductionThe Internet has been compared to the California Gold Rush of 1849 in which Levi Strauss built a Fortune 500 company by supplying miners with clothing (White Paper, Building an ... ortune 500 company by supplying miners with clothing (White Paper, Building an E-commerce Network). Levi's managed to reap from the opportunities of the California Gold Rush. However, in an attempt to ...
Subjects: Businesss Research Papers > Case Studies > E-commerce
Levi's is Hiking Up its Pants (case analysis for contempory management)
Ⅰ.Assumptions:The shutdown of Levi's 11 US plants and the layoff of 1000 employees came true after its two announcements.There are ... fter its two announcements.There are other competitors in the markets that produce similar products.Levi's other bands also have a slight drop of sales.Ⅱ. Statement of the problem:Central proble ... ement of the problem:Central problem:Because of management's oversight of the demands of teenagers, Levi's is losing its attraction for young consumers. Missing this age group leads to a sharp decreas ...
Subjects: Businesss Research Papers > Case Studies > Clothing, Footwear and Cosmetics
Analysis: Business Values
hich direct employees on the appropriate actions for handling unethical issues.POST-ANALYSIS:In the Levi Strauss & Co. case study, the company whose "Levi jeans epitomized freedom, originality, yo ... ese child labor sweatshops to manufacture jeans for the company. Fortunately, before the discovery, Levi Strauss had earlier approved a set of global sourcing guidelines. These guidelines proved highl ...
Subjects: Social Science Essays > Psychology
Preview Introduction into Levis Strauss Case Study
I have chosen to look at the Levi Strauss & Company solely for the fact that I wanted to research an organization that was Am ... esearch an organization that was American born and a product that I frequently use.Founded in 1853, Levi Strauss & Company is one of the world's largest brand-name apparel marketers with sales thr ... ence in the jeans and casual pants market. Their market-leading apparel products are sold under the Levi's, Dockers, and Levis Strauss Signature brands. Today, the Levis trademark is one of the most r ...
Subjects: Businesss Research Papers
Levi Strauss Strategic Choices
Levi Strauss is the largest apparel company in the world, with annual sales of $7.1 billion in 1996. ... Basic jeans that sell for $30 in the United States are able to fetch $63 in Tokyo and $83 in Paris. Levi jeans can now be purchased off the Web from companies such as Bluejeans to be shipped anywhere ... panies such as Bluejeans to be shipped anywhere in the world.Many entry strategies are available to Levi's. Picking the right one is difficult and depends so much on the environment being headed into. ...
Subjects: Businesss Research Papers
Levi Strauss Human Resource Management
Levi Strauss & Company offers a dynamic, performance-driven work environment and a corporate cul ... distinguish them from others in their industry and in business.According to its mission statement, Levi Strauss balances profitability with product quality and service. The company focuses strategica ... of operations within the last few years, particularly in the United States.The HR role is vital to Levi's commitment to customer satisfaction. "Management understands," said the senior vice-president ...
Subjects: Businesss Research Papers
Levi Strauss Cultural Conflicts
For Levi Strauss & Company, the Japanese market is a highly competitive marketplace with a large pop ... t that is characterized by traditional business ways, with a large portion reflected in the culture.Levi Strauss & Company has had a variety of problems dealing with this unique marketplace but in ... g strategy is to target the youth of Japan in hopes that they can change cultural behavior to favor Levi Strauss products because of their appeal. Changing behavior is very difficult, which is why Lev ...
Subjects: Businesss Research Papers
Levi's Dockers - creating a sub-brand
Qn 1) Explain what is Levi's brand image and what makes up its brand equity. In this regard, assess the role of its flagsh ... selective perception, previous beliefs, and social norms.The brand image perceived by consumers of Levi's products includes durable, comfortable, approachable, affordable, contemporary, individuality ... rms from a pair of tough pants to a symbol of freedom, adventure and independence.Most importantly, Levi's 501 jeans had become an icon and its brand name had become synonymous with jeans where people ...
Subjects: Businesss Research Papers > Marketing
Levi's Blue Jeans
1) I think Levi's should create a brand for discount stores such as Walmart, Target, Meijers, Kohls, or any oth ... these big chain retailers. Stores like these already sell numbers of different brands as it is. If Levi's were losing market share and billion's of dollars, it wouldn't hurt to try anything at this p ... stores are being built all over the world all the time. The biggest advantage that I see in placing Levi product in stores like these is simply the flow of customers. Today's society is lazy. It is ea ...
Subjects: Businesss Research Papers > Case Studies
The Rise and Fall of Levi Strauss & Co.
The ultimate demise of Levi Jeans Company came long before the announcement was made on the closing of eleven of its US fac ... businesses are notorious for their "slave labor wages" and less than reputable working conditions, Levi's Strauss broke the mold by maintaining its character of always treating its workforce fair and ... group method', which the company saw as more productive. The idea of teamwork seemed profitable for Levi'sUS based factories whose competition was already turning to the overseas markets to cut costs ...
Subjects: Businesss Research Papers > Case Studies > Clothing, Footwear and Cosmetics
Levi's Advertising Campaign
How did Levi's advertising campaign of 1984-1985 persuade Europeans to buy the product? In your view how eff ... duct? In your view how effective was the campaign? Shwin Tangcravakoon 22/11/2000 In the 1980's the Levi's 501 started a whole new era of fashion in Europe. The advertising campaign during 1984-1985 w ... was the "perfect nation", the advertisements must create the "˜perfect' American images.Levi's was able to accomplish these tasks by using American themes in their advertisements. "˜Y ...
Subjects: Businesss Research Papers > Marketing
Integrated Marketing Communications Paper On Levi's Jeans
Ginger Lewis Marketing 280-001 March 30, 2001 LEVI'S®: "MAKE THEM YOUR OWN" INTRODUCTION This project is an examination of the in ... INTRODUCTION This project is an examination of the integrated marketing communications strategy of Levi Strauss & Co. The IMC being studied is their "Make Them Your Own" promotion that bega ... osting and implementing of the promotion. Finally, it will end by discussing the provisions made by Levi Strauss & Co. for receiving feedback.OBJECTIVES Every promotional plan begins by identifyin ...
Subjects: Businesss Research Papers > Marketing
Integrated Marketing Communications Paper On Levi's Jeans
Marketing 280-001 March 30, 2001 LEVI'S®: "MAKE THEM YOUR OWN" INTRODUCTION This project is an examination of the in ... INTRODUCTION This project is an examination of the integrated marketing communications strategy of Levi Strauss & Co. The IMC being studied is their "Make Them Your Own" promotion that bega ... osting and implementing of the promotion. Finally, it will end by discussing the provisions made by Levi Strauss & Co. for receiving feedback.OBJECTIVES Every promotional plan begins by identifyin ...
Subjects: Businesss Research Papers > Marketing
Product Analysis
The total product of Levi's jeans can be categorized into its primary and auxiliary characteristics. First, the primary c ... at is conducive to locating the style and size required. The same organization of product occurs in Levi's specialty stores and on their Internet store at http://www.levi.com/. The brand name Levi-Str ... be returned for refund. This is an element of customer service and warranty. These auxiliaries make Levi's a more attractive option relative to its competition.A fundamental reason for the success of ...
Subjects: Businesss Research Papers > Marketing
Global Strategic Management, International Strategic Management: Corporate Level Strategy. Case Analysis of LEVI STRAUSS & COMPANY including SWOT Analysis
troduce new jeans styles: This problem was caused by the previous issue, wrong corporate direction. Levi Strauss & Company failed to introduce new jeans styles that appealed to consumers aged 15 t ... ment rivalry)Future/potential competition from new entrants (threat of new entrants)Substitutes for Levi's products are offered to the market (threat of substitute products)2. Alternative ActionsMaint ...
Subjects: Businesss Research Papers > Case Studies > Clothing, Footwear and Cosmetics
Develop a Marketing Strategy for Levi's Strauss
Lee Stevens 000293932 D Weston LEVI'S STRAUSSIdentification of the Key IssuesThe key issue that Levi's has to overcome is a missed ... market. Furthermore the competition has not made this mistake and appears to be using the patented Levi's denim signature stitches in their own work. Although Levi's is claiming that the lawsuits' it ... atent rights, it is hard to overlook the decline in overall sales that the company is experiencing. Levis has experience dealing with a wide variety of the male target market for jeans with over 125 y ...
Subjects: Businesss Research Papers > Case Studies > Clothing, Footwear and Cosmetics
The following report analyzes Gap Inc.'s structure, products, mission, revenues and leadership
1960s saw a surge in the wear and purchasing of blue jeans among the youth of America. At that time Levi Strauss & Co, who was the chief manufacturer of blue jeans, sold their jeans primarily thro ... 2 million.The company thrived throughout the early 1970s. Initially, the Gap sold only one product, Levi's jeans. However, even with this limited product line sales increased to $97 million after the ...
Subjects: Businesss Research Papers > Management > Management Planning & Decision Making
Final Project: Cost Accounting Analysis of Levi Strauss & Co.
I. Introduction and OverviewLevi Strauss & Co (LS&CO) was founded in 1853 by a Bavarian immigrant named Levi Strauss. It ... more than 110 countries around the world. Their market-leading apparel products are sold under the Levi's, Dockers, and Levi Strauss Signature brands. Levi Strauss & Co is a privately held compan ... Levi Strauss & Co is a privately held company that is owned by the descendants of the family of Levi Strauss. The shares of the company's stock are not publicly traded. Levi Strauss & Co has p ...
Subjects: Businesss Research Papers > Accounting