Essays Tagged: "Louis Vuitton"

Louis Vuitton's brand values.

1.1 Louis Vuitton: An Analysis of the CompanyLouis Vuitton, a trunk-maker in Paris since 1854, built up ... d accessoryindustry.The Brand takes part in major events that share in its taste for excellence. theLouis Vuitton Classic event bring together the most prestigious cars in theworld, and the Louis Vuit ... e on the Defender ofthe Americas Cup.According to their financial report found on their website,, the company is constantly expanding and now includes14 production workshops, 287 e ...

(10 pages) 661 0 4.6 Jul/2003

Subjects: Businesss Research Papers > Case Studies > Clothing, Footwear and Cosmetics

Brand Analysis - Louis Vuitton.

LOUIS VUITTONBrand PositioningEssenceThe Potent Symbol of modern Style. LV creates innovative, elega ... s with added benefits on top of the practical use of its products. A person purchase a piece of the Louis Vuitton luggage, he is not only purchasing a piece of luggage, but prestige and style. Consume ... but they want people to think that they are wealthy and stylish because this is the perception that Louis Vuitton sells with its luggage. It works because LV advertises its luggage as an exclusive lin ...

(3 pages) 349 0 3.5 Aug/2003

Subjects: Businesss Research Papers > Marketing

Caste study: bally

models it would gain some favorable publicity. Gucci used Carmen Kass another well known model and Louis Vuitton used Karolina Kurkova.Chaudhuri's (1998) studies on luxury and necessity items have yi ... w contender in the luxury-clothing market, going toe to fashionable toe with the likes of Gucci and Louis Vuitton,But getting a label to walk the line between high-fashion fantasy and straightforward ...

(7 pages) 72 1 3.5 Aug/2004

Subjects: Businesss Research Papers > Marketing

The Strategy of Louis Vuitton

Louis Vuitton StrategyLVMH is the world's leading luxury products group. The strategy of LVMH is bas ... In 2001 LVMH had a strong earning growth in a slumping economy. This was due to the strength of the Louis Vuitton brand, which is the world leader in luxury goods and benefited the younger brands from ... on the constant and sustainable growth of multi brands. Carcelle's thought is what happened for the Louis Vuitton brand can and will happen for his new smaller brands. Carcelle is in for the long run ...

(2 pages) 228 0 4.0 Aug/2004

Subjects: Businesss Research Papers

What type of exploratory research designs would you suggest for each of the following situations? Justify your answers using specific illustrations and examples.

your answers using specific illustrations and examples.a. The research and development director of Louis Vuitton suggests a new type of cologne for men that could be promoted by tennis celebrity Mara ... developing a research design for this particular situation, it would first be a consideration that Louis Vuitton is not an established force in the fragrance market. Vuitton must enter this field rel ...

(4 pages) 163 0 3.0 Aug/2004

Subjects: Businesss Research Papers > Marketing

A stop to Plagiarism

Right now, it is like a cultural virus that we can't clean. Not only in markets, who doesn't have a Louis Vuitton imitation handbag??? And you are proud that it cost less than half price!!! Or a Von D ...

(2 pages) 86 0 4.0 Nov/2004

Subjects: Social Science Essays > Controversial Issues

Lacoste: Repositioning the brand image.

phenomenon: the one of counterfeits. Indeed, numerous are high reputed & luxury brands such as Louis Vuitton, Levis, Hermès, Chanel or Ralph Lauren, that are touched by this plague. The mo ...

(11 pages) 184 0 3.0 Feb/2006

Subjects: Businesss Research Papers > Case Studies > Clothing, Footwear and Cosmetics

"The Wheels of The Bus"

"The wheels of the bus go round and round, round and round..."Louise flashed a quick half-smile at the little girl sitting next to her. Then she turned and looked ... ursery rhyme brought her back to her childhood, when she used to sing the song together with Poppy. Louise chanced another quick glance at the little girl, and was startled by the resemblance to Poppy ... lf reaching out to touch the girl's flaxen hair, to touch her cheek just to make sure she was real. Louise sometimes had dreams of Poppy, so vivid she would often think that she could smell and touch ...

(8 pages) 6 0 0.0 Sep/2006

Subjects: Literature Research Papers > Creative Writing > Poems & Short Stories

Brand audit report is for Louis Vuitton

AbstractThis brand audit report is for Louis Vuitton. The purpose of doing this is to evaluate the brand equity of Louis Vuitton, both from ... e; namely brand awareness and brand image. In conclusion, it was found that the consumer can recall Louis Vuitton and they do recognize the brand. They also see Louis Vuitton as a brand that represent ... her brands such as Gucci. This result will hopefully be able to set the strategic direction for the Louis Vuitton brand.IntroductionLouis Vuitton was formed in 1854, its earliest inventions included t ...

(21 pages) 239 0 3.6 Oct/2006

Subjects: Businesss Research Papers > Case Studies > Clothing, Footwear and Cosmetics

Case Study LVMH, Strategy and future: Diversification.

and retail and with the most prestigious brands in those sectors. Since it conception in 1987, when Louis Vuitton merged with Moet & Chandon champagne and Hennessy cognac, LVMH was conceived to be ... for the share price performance.The company has introduced new brands/products. A few examples are: Louis Vuitton bags created by Marc Jacobs and Takashi Murakami, new watch by Zenith, new perfumes by ...

(22 pages) 876 1 4.7 Mar/2007

Subjects: Businesss Research Papers > Case Studies

Service Product Marketing

The three different firms in three different services are a luxurious upscale fashion chain store - Louis Vuitton, one of the top consumer banks in Indonesia - BCA Bank, and one of the upscale restaur ... ervice stayed in customers' minds.3. THE THREE FIRMSThe chosen three firms as mentioned earlier are Louis Vuitton, BCA Bank - Priority account, and Angus House. Each of the three firms shares few simi ...

(22 pages) 156 0 3.0 Aug/2007

Subjects: Businesss Research Papers > Marketing


ts and the certificate of ownership for both land and house that we are living in now, and mother's Louis Vuitton suitcase which she had turned it into her jewellery safe deposit "box" as only Louis V ...

(13 pages) 31 0 0.0 Dec/2007

Subjects: Literature Research Papers > Creative Writing

Roots Canada Case Study

they bring forth a new trend of clothing. Other brand names Roots might compete with are: Burberry, Louis Vuitton, Chanel, Prada, Nike, Yves St, Armani, and Gucci. With that there will also be higher ...

(7 pages) 27 0 0.0 Jan/2008

Subjects: Businesss Research Papers > Case Studies > Clothing, Footwear and Cosmetics

Von Dutch (trucker's cap)

ing auctioned for three times their retail value on ebay and the next thing you know, as if it is a Louis Vuitton cap instead, everybody is racing down the store hunting for one, of course, except tha ...

(1 pages) 2150 0 0.0 Feb/2008

Subjects: Literature Research Papers > European Literature > Authors > Shakespeare

IB Written Task - Story for an Advert : Lipstick Victim

often do when she found herself in a stressful situation. Taking her time, she strolled over to her Louis Vuitton purse and took a quick glance through it. She came to the conclusion that she could at ...

(3 pages) 18 0 3.0 Sep/2008

Subjects: Literature Research Papers > Creative Writing


c market even though we are facing many competitions from other famous luxury brands such as Coach, Louis Vuitton and Gucci. Our most important competitive advantages are the unique designs and fair p ... ond competitive advantage we have is the fair price. Compared to those well-known luxury brand like Louis Vuitton, our price is much lower. We do not invest too much in advertising, which help cut the ...

(12 pages) 1 0 0.0 Apr/2013

Subjects: Businesss Research Papers > Management

marketing paper

ign companies. The most similar are other companies that produce clothes and bags such as Gucci and Louis Vuitton. Most of these companies have a long history too, and their marketing target are simil ...

(3 pages) 1 0 0.0 Sep/2013

Subjects: Businesss Research Papers > Marketing

The Supernatural in Macbeth

the other hand, only distract the kids from their studies. For instance, designer brands, such as, Louis Vuitton and Juicy Couture, distracts students from their schoolwork by focusing their attentio ...

(3 pages) 0 0 0.0 Jul/2014

Subjects: Art Essays

LVMH strategy

ummaryLVMH is a luxury goods conglomerate worth investing in. Founded in 1987 with a merger between Louis Vuitton and Moët Hennessy, the company has sustained several years of high growth and pro ... es and cosmetics, and selective retailing. Some of the brands include: Donna Karan and Marc Jacobs, Louis Vuitton, Bvlgari, Moët and Chandon, Veuve Cliquot, Hennessy, Parfums Christian Dior, and ...

(4 pages) 4 0 0.0 Oct/2014

Subjects: Businesss Research Papers > Management

Value Chain at Louis Vuitton

Competitive advantage at Louis Vuitton and GucciIntroduction to The case: Names first(2) This case explores the competitive a ... shion luxury goods. Does the advantage come only from the brand name or there are other advantages? Louis Vuitton and Gucci are brand names which are always associated with high fashion and are among ... gross profit margins of over 50 percent the major luxury goods companies rely on famous brands like Louis Vuitton and Gucci to deliver a competitive advantage. Does the advantage come only from the br ...

(4 pages) 2 0 0.0 Nov/2014

Subjects: Businesss Research Papers > Case Studies > Clothing, Footwear and Cosmetics