Essays Tagged: "LVMH"

Business Management and Leadership

thinking, customer focus groups, other businesses for the purpose of benchmarking, etc.2. How could LVMH help add value to smaller design houses, which already had a well-known brand?In being a manage ...

(8 pages) 654 1 4.2 May/2004

Subjects: Businesss Research Papers > Management > Leadership and Communication

Dewars- Analysis of the Integrated Marketing Plan

lin & Sommerset (S&S), which is a joint venture between UD and Moet Hennessy Louis Vuitton (LVMH), and distributor of Scotch in the U.S. She and her boss have been working very closely with th ...

(11 pages) 439 0 4.0 Jun/2004

Subjects: Businesss Research Papers > Marketing

The Strategy of Louis Vuitton

Louis Vuitton StrategyLVMH is the world's leading luxury products group. The strategy of LVMH is based on combining LVMH f ... n combining LVMH fashion and leather goods. Net sales have grown 57% in the past two years. In 2001 LVMH had a strong earning growth in a slumping economy. This was due to the strength of the Louis Vu ... and improving sales.Mr. Carcelle made strategic plans to establish the organizations overall goals. LVMH's goal is to grow faster than their competitors. The logic of acquiring several companies over ...

(2 pages) 228 0 4.0 Aug/2004

Subjects: Businesss Research Papers

Swatch Case

still appeal to the fashion conscious consumer and would also be a successful brand.To compete with LVMH Watch & Jewelry, the Swatch Group can access new distribution channels by simply opening ad ... Strong domestic demand. * Low-cost labor. * Joint Venture possibility-Titan Industries. Threats: * LVMH already established in market. * Heavy duty and tax restrictions. * Countervailing prevalent.3. ...

(10 pages) 436 1 5.0 May/2006

Subjects: Businesss Research Papers > Case Studies > Clothing, Footwear and Cosmetics

Case Study LVMH, Strategy and future: Diversification.

iness Strategic Fits20 Appendix 11: Evaluating the Strategy of a Diversified Company21 Appendix 12: LVMH's Timeline of Mergers and Acquisitions24 9.0 REFERENCES25 1.0 Executive Summary The aim of this ... EFERENCES25 1.0 Executive Summary The aim of this paper is to discuss the key strategic issues that LVMH face and establish some future recommendations that can be implemented in order for LVMH to rem ...

(22 pages) 876 1 4.7 Mar/2007

Subjects: Businesss Research Papers > Case Studies

Gucci Case Analysis

-Redoute (PPR). Gucci is the second biggest-selling fashion brand after Louis Vuitton-Moet Henessy (LVMH). Most importantly Gucci is the biggest-selling Italian brand in the world. Gucci operates abou ... d work on reclaiming Gucci's image as a luxury brand, which had been cheapened in the 80s. In 1999, LVMH tried to acquire Gucci, but Gucci did several efforts to avoid this acquisition. Thus, LVMH was ...

(7 pages) 61 0 3.0 Dec/2008

Subjects: Businesss Research Papers > Case Studies

Prada case solution

orporate bondOther variationsADR( American depository receipt); hybrid Eurodollar bondUsing LVMH and Li & Fung (LF, owner of Trinity brand) as benchmarks, propose a method to estimate Prad ... . 401-402). See Exhibit 10. Assume that dividends for these comparables are projected to grow at 5%.LVMH: R=Div/P + g = 1.77% + 5% = 6.77%Li & Fung: R = Div/P + g = 1.89% + 5% = 6.89%Therefore,Pra ...

(3 pages) 4 0 0.0 May/2014

Subjects: Businesss Research Papers

LVMH strategy

Executive SummaryLVMH is a luxury goods conglomerate worth investing in. Founded in 1987 with a merger between Louis ... n, Veuve Cliquot, Hennessy, Parfums Christian Dior, and Sephora. All of the products sold under the LVMH brand are high quality goods that represent status, elegance, and wealth. Therefore, the target ... tively focused because certain individuals can afford and are attracted to the premium priced items.LVMH is differentiated from the competition for several reasons. Some of these include strong leader ...

(4 pages) 4 0 0.0 Oct/2014

Subjects: Businesss Research Papers > Management