Essays Tagged: "Mark Peattie"

Green Marketing

Green Marketing: A Difficult RoadConcerns regarding environment are not new. They have been around us for ... o the system many changes can be seen around us. People have become more conscious and responsible. Marketing isn't immune to the changes. They are bound to change to keep up with the changing times. ... n of waste in order to reduce the amount of environmental damage being done. (Polonsky, 1994).Green Marketing makes way for sustainable development. Polonsky defines Green Marketing as a process which ...

(4 pages) 2 0 0.0 Oct/2014

Subjects: Businesss Research Papers > Marketing