Essays Tagged: "marketing campaigns"

Marketing Communications in the Travel and Tourism Sector

evidence to justify your choice, select a business sector in which advertising is heavily used as a marketing communications tool. With reference to theory and applied information, explain the extent ... ism, which has a high degree of elasticity and is not an essential product to buy, requires skilled marketing to be able to raise awareness, communicate to the potential buying public and to persuade ...

(9 pages) 463 0 3.5 Apr/2003

Subjects: Businesss Research Papers > Marketing

Emerging Marketing.

lect and store huge volumes of information about their customers. Thanks to continuous-relationship-marketing (CRM) tools, this valuable resource doesn't lie inert but is instead used to fashion sampl ... omer segments that can be used to test new offers. The winning ones are then turned into full-scale marketing campaigns.It seems unlikely that CRM would work this well in emerging markets, where accur ...

(10 pages) 248 0 3.0 Jul/2003

Subjects: Businesss Research Papers

Hotel Industry Analysis

when the economy is in distress. However, if a specific company can deal with economic pressures by marketing their differentiating attributes, a hotel can survive. Furthermore, in order to become suc ... o compete against many of the corporate leaders one would need extensive amounts of advertising and marketing campaigns. However, at this particular time low interest rates and more investors have hel ...

(2 pages) 352 0 5.0 May/2004

Subjects: Businesss Research Papers

This part is about the 4P's or marketing Mix of a "made-up product" for the Dutch Market. A facial massage device for men.

lar technology. We also have to take into consideration that they can even improve the brush, their marketing campaigns can reach a greater number of people because they have the economical means to d ...

(11 pages) 180 0 0.0 Dec/2004

Subjects: Businesss Research Papers

Consumer Behavior and Marketing Strategy

Consumer Behavior and Marketing StrategyThe study of consumers helps firms and organizations improve their marketing strat ... nt (e.g., culture, family, signs, media);* The behavior of consumers while shopping or making other marketing decisions;* Limitations in consumer knowledge or information processing abilities influenc ... tance or interest that they entail for the consumer; and* How marketers can adapt and improve their marketing campaigns and marketing strategies to more effectively reach the consumer.Understanding th ...

(63 pages) 1890 0 3.8 Feb/2005

Subjects: Businesss Research Papers > Marketing

Benetton Group

Benetton Group is one of many companies that conduct both domestic and global marketing. The company was established in 1965 in Italy. Due to strong marketing campaigns, today th ... 8 billion euro (Benetton Group, 2006). The merchandise is unique, flexible and innovative.The first marketing campaign that promoted communication was introduced in the 1980s. "Benetton Group's advert ... only a means of communication but an expression of our time" (Benetton Group, 2006). The company's marketing campaigns focus on communication and uniting diversity between people. Furthermore, Benett ...

(4 pages) 67 0 3.0 Sep/2006

Subjects: Businesss Research Papers > Case Studies > Clothing, Footwear and Cosmetics

Affirmative Action

grams create a diverse applicant pool prior to competition, and in many instances involves targeted marketing campaigns, outreach recruitment, application incentives, explicit anti-discrimination poli ...

(7 pages) 100 4 5.0 Dec/2006

Subjects: Social Science Essays > Education

Driving Forces Of Beer Industy

trongest leader in brand recognition in the industry has to be Anheuser-Busch. By reinventing their marketing campaigns every other year, they have captivated the public. Not only does the company hav ...

(2 pages) 35 0 0.0 Apr/2001

Subjects: Businesss Research Papers

Marketing Women In Asia

I believe that this is true for the entire retail industry.As Montgomery sites examples of positive marketing to women such as The Body Shop that "celebrate growing old." The Body Shops marketing focu ... lly friendly recycled paper bag on the way out. Despite Montgomery using this as an example of good marketing to women Corinne Kerk, the journalist whom penned this piece seems to believe that the las ...

(3 pages) 13 0 3.0 Aug/2001

Subjects: Businesss Research Papers > Marketing

A Group Research of Nokia Incorporation

Mobile Phones, Multimedia, Enterprise Solutions and Networks. The straight groups are Customer and Marketing Operations and Technology Platforms. The Nokia mobiles are intended to tender a wide varie ... services. According to this group research the market for these services is huge, with destructive marketing campaigns positioning mobile multimedia contented at the heart of today's way of life. For ...

(22 pages) 248 0 4.3 Aug/2007

Subjects: Businesss Research Papers > Case Studies

Milk is udder nonsense - Persuasive speech

ndustry campaigns have certainly gotten the message across. As marketers they are geniuses.In these marketing campaigns the dairy industry claims that drinking milk helps us to lose weight, they claim ...

(6 pages) 137 2 5.0 Sep/2007

Subjects: Humanities Essays > Health & Medicine

Pop Culture - The Effects of Popular Culture on Modern American Society

n on TV, ads in the newspaper, or something they have seen someone else possess. Advertisers design marketing campaigns that are especially appealing to get consumers to purchase their products. But, ... get food, to grocery delivery services that bring food directly to their house. Advertisers design marketing campaigns to persuade consumers to buy their products not based not solely on the product ...

(4 pages) 157 0 3.0 Sep/2007

Subjects: Art Essays

E-Business: E-commerce Marketing

The purpose of this paper is to you explain how marketing differs on a business-to-consumer e-commerce as compared to a business to business e-comme ... mpared to a business to business e-commerce. Additionally, present broad coverage of the e-commerce Marketing trends that have been shaping business-to-business and business-to-consumer e-commerce ove ... lliances, partnerships, and long-term contracts to create relationships with other companies in the marketing of products that they manufacture or sell. They can use the Web to complement their busine ...

(5 pages) 653 0 4.5 Oct/2007

Subjects: Businesss Research Papers > Marketing

Goodyear Aquatred

urchased by Triarc Beverage Group, the company will try to revitalize the brand by using a revamped marketing strategy.Company: Triarc has experience in buying and selling troubled companies. Triarc a ... t are the need for developed distribution channels, and high capital requirements necessary to fund marketing campaigns. Snapple is currently the largest brand in the alternative beverage industry, wi ...

(7 pages) 48 0 0.0 Feb/2008

Subjects: Businesss Research Papers > Marketing

Coke vs. Pepsi

and SoBe teas and fruit juices.Over the last five years, Pepsi had launched aggressive and exciting marketing campaigns that helped boost volumes and visibility. In response to Pepsi?s success with th ...

(4 pages) 161 0 0.0 Feb/2008

Subjects: Businesss Research Papers > Case Studies

Taller de especialidades automotrices Treviño

ology for diagnosis of failures. The business' goals are to increase its market share, to invest on marketing campaigns to attract new customers, to invest on a tow truck and on spare parts inventory ... the lack of a customer's feedback program; the business opportunities are the minimum investment on marketing, the unattended market from Valle Hermoso, the lack of usage the internet as a communicati ...

(10 pages) 17 0 1.0 Sep/2008

Subjects: Businesss Research Papers > Case Studies

"The aim of marketing is to know and understand the customer so well that the product or service fits him or her and sells itself." (Drucker) Produce arguments for and against this statement.

In 1973, Peter Drucker stated "The aim of marketing is to know and understand the customer so well that the product or service fits him or her ... he customer so well that the product or service fits him or her and sells itself." Considering that marketing is an exchange process between two parties which results in both customer and organization ... a product that is able to sell itself (i.e. does not require the assistance of a sales person) then marketing would be accomplished. That is, the customer acquires the product they are looking for, an ...

(4 pages) 50 0 5.0 Oct/2008

Subjects: Businesss Research Papers > Marketing

Cialis - Harvard Business School Case: Product Team Cialis: Getting Ready to Market

Pfizer's Viagra is the undisputed market leader. In this context, Lilly- ICOS LLC must decide on a marketing strategy, in particular which groups to target and which positioning thus which communicat ... oint venture between ICOS, a small biotechnological start up (no FDA registration experience and no marketing capabilities) and Elli Lilly Company, a large pharmaceutical company with strong competenc ...

(6 pages) 63 0 3.0 May/2009

Subjects: Businesss Research Papers > Case Studies

Media Comparison Paper

nited States” (Academy, 2008), is a company that markets with printed media, as well as online marketing. Although there are similarities between the two marketing campaigns, there are also many ... dia or online, must be purchased at one of their locations.ContrastsAlthough Academy’s printed marketing materials and online media are similar in many ways, there are more differences than simil ...

(4 pages) 30 0 0.0 Aug/2009

Subjects: Social Science Essays > Communication Studies > The Media

Improving Organizational Performance

provided for motion picture and television production, demonstration events, publicity stunts, and marketing campaigns. Until two years ago Airdevils has received numerous national and international ...

(6 pages) 92 0 5.0 Mar/2010

Subjects: Businesss Research Papers