Essays Tagged: "Marketing channel"

Distribution Management : a critical approach.

, dealers, brokers or retailers. When trading links are established between these intermediaries, a marketing channel is formed. Intermediaries create value by reducing the spatial separation - the ph ... sumption - between manufacturers and final users of products and services. The relationship between marketing and physical distribution is not clearly defined. There is a disagreement over what can le ...

(8 pages) 313 0 3.7 May/2003

Subjects: Businesss Research Papers > Marketing

It explane about Dual and single channel in BtoB marketing

Dual Channel MarketingDual channel marketing occurs when firms sell virtually the same products and /or services ... when firms sell virtually the same products and /or services to both consumers and businesses.Dual marketing channel arise for several reasons.*a product is the first sold in the business market and ... o the consumer market*As sales grow, economies-of scale can be created.Another type of dual channel marketing result from spin-off sales, in which individuals who buy a particular product at work and ...

(1 pages) 24 0 0.0 Feb/2004

Subjects: Businesss Research Papers > Marketing

Marketing Channel Strategy

Marketing Channel StrategyOur company has recently developed a new line of household cleaning produc ... a new line of household cleaning products. As such a team has been selected from within to devise a marketing channel strategy for this new product line. The proposed strategy includes the following:T ... el selectedPlans for managing and motivating the channel membersPlans for evaluating channel membersMarketing channel(s) that will be used to distribute the product line and why these channels were se ...

(8 pages) 533 2 3.8 May/2004

Subjects: Businesss Research Papers > Marketing

Members of an enterprise's marketing channel can be eliminated or substituted as a different channel strategies are implemented, yet the five generic functions performed by channel members remain.

A Marketing Channel can be defined as a "set of organizations involved in the process of making a prod ... roduct available for use or consumption by the end user" (McColl - Kennedy, Kiel, Lusch, 1994). The marketing channel overcomes the major time, place and possession gaps that separate goods and servic ... can. On the other hand, it also means giving up some control of how, and to whom products are sold.Marketing ChannelGeneric FunctionsMoreover, the marketing channel is characterised by different func ...

(8 pages) 235 0 3.8 May/2004

Subjects: Businesss Research Papers

What is a distribution channel? what are Conventional Distribution Channel and Vertical Marketing System? Compare them.

oods and services from the consumers. As said by Aaker (1984), access to an effective and efficient marketing channel is often a key success factor. However, in this competitive era, an understanding ... lished firms have trouble obtaining space on the supermarkets shelves for products with substantial marketing budgets.As said by Kotler and Armstrong (2001), members of the marketing or distribution p ...

(6 pages) 32213 0 5.0 Sep/2004

Subjects: Businesss Research Papers > Marketing

Selective Marketing channels and why....Very high score! : )

The core job of marketing is to expedite the process of getting seller and buyer together so they can make mutually ... intermediaries such as wholesalers, agents, retailers, the Internet, overseas distributors, direct marketing, and many more. Decisions about delivering the product are often among the most important ... ns about delivering the product are often among the most important decisions made by a company. The marketing channels selected to market the products, Squee G Cleanse household cleaning products, are ...

(2 pages) 79 0 3.0 Sep/2004

Subjects: Businesss Research Papers

Vermont Teddy Bears Case Study: EFAS/IFAS

. (and had) personality (Wheelen, Hunger, 2004)."John soon realized that his company needed another marketing channel. He used local radio stations to broadcast commercials for his bears. He used the ... mments below chartLicensing/trademarks 0.2 2.5 0.5Manufacturing facilities0.5 3.5 1.75Un-profitable marketing 0.3 4.0 1.2Internally, the licensing and trademarks are important because VTB was able to ...

(4 pages) 191 0 3.0 Apr/2005

Subjects: Businesss Research Papers

Cadbury channels, access and distribution levels

Marketing Principles: Trading and ExchangeCADBURY: Channels, Access and Distribution LevelsPurpose o ... nts in particular supermarkets, convenience stores, deli's, petrol stations etc are highly involved marketing and distribution channels as this is where the target market exists. With these establishm ... hments, Cadbury products are made widely available and accessible to the main target markets¡ Marketing channel performs the work of moving goods of producers to consumers (see figure)¡ A ...

(4 pages) 105 0 0.0 Aug/2005

Subjects: Businesss Research Papers > Marketing

Principles of Logistics and Marketing: The Marketing Mix

Discuss why Place, or Distribution, can become the element of the marketing mix that causes the biggest headache to the manufacturer.A Marketing Channel is a channel ... uction to consumptionBucklin - Theory of Distribution Channel Structure (1966)Organisations achieve marketing goals through the manipulation of the marketing mix; the seven P's* Place* Product* Pricin ... nnels* Direct channels* Indirect channels (intermediaries)Channels of distribution are basic to the marketing strategies of firms, and have been shown to be a key element in the marketing mix.Direct c ...

(5 pages) 232 0 4.3 Apr/2006

Subjects: Businesss Research Papers > Marketing

Choose the airlines as an industry to apply the Michael Porter's 'five forces' model and discuss how one established airline like SIA should respond to the competitive environment.

QUESTION:The industry analysis is necessary in the strategic marketing planning in order to identify the opportunities and threats in the competitive environment ... high degree of repeat business, with word-of-mouth praise by customers as one of the most important marketing channel.Internally, three cost items account for half of SIA's operating cost: fuel, aircr ... new companies sometimes enter industries with higher quality products, lower prices and substantial marketing resources. It is the management strategist's job to identify such threats from potential n ...

(8 pages) 180 0 3.7 May/2008

Subjects: Businesss Research Papers > Case Studies

Kudler Fine Foods Personal Shopper Service Launch

ructor - Erica Mitchell � � Kudler Fine Foods Personal Shopper Service Launch The company's marketing budget's new initiatives is designed to improve the customers' experience include rolling ... trategy centers on increasing customer loyalty by offering an added value services. Consequently, a marketing plan was developed that offers personal shopper services as a new benefit to customers. Ku ...

(11 pages) 234 0 0.0 Apr/2010

Subjects: Businesss Research Papers > Management