Essays Tagged: "marketing objectives"

Services Marketing Mix Elements:"An Evaluation of the Logica Carnegie Group Inc.'s Target Markets and Strategy as a Professional IT Service Provider" written in 4 hours :-P

supplies a product. A service is intangible, something which cannot be touched. In this essay, the marketing objectives and target markets will be outlined, as well as the marketing mix that is used ... mation is disclosed throughout every stage of the project.Before discussing specifically what CGI's marketing objectives are, clarifications of what they mean to a service company may be in order. In ...

(11 pages) 629 0 2.6 May/2002

Subjects: Businesss Research Papers > Marketing

SWOT analysis report

MARKETING PRINCIPLES: TRADING AND EXCHANGEMAJOR ASSIGNMENT 3Word Count: 2009ABSTRACT/EXECUTIVE SUMMA ... is aspiring to become leaders in the dance music market. At this point in time, GDR must outline a marketing strategy (within its budgets) in order to achieve its marketing objectives for the coming ... in order to achieve its marketing objectives for the coming financial year.Cheyne has outlined the marketing objectives for the coming financial year. They are to achieve $22 million in sales revenue ...

(11 pages) 838 0 3.7 Nov/2002

Subjects: Businesss Research Papers > Management

Marketing plan for amazon.com

iddot; 2) Introduction2.1) Competitive position2.2) Amazon's mission2.3) Corporation objectives2.4) Marketing objectives· 3) Environmental Scan3.1) TOWS framework3.2) Micro environment - Porter ... 5) Segmenting, Positioning and Targeting· 6) The supply chain management· 7) Existing marketing mixGE Matrix7.1) Product Line7.2) Partnership7.3) Price7.4) Advertising7.5) Services&middo ...

(18 pages) 1656 4 4.3 Aug/2003

Subjects: Businesss Research Papers > Marketing

Marketing Mix At Garuda Indonesia.

A. IntroductionMarketing is a social and managerial process by which individuals and groups obtain what they need a ... reating and exchanging products and values with others (Kotler, Brown, Adam, and Amstrong, 2001: 6).Marketing is about connecting with customers, serving the needs of society, and accomplishing the go ... he needs of society, and accomplishing the goals of the organization. Through customer satisfaction marketing creates the customer loyalty necessary to reach an organization's objectives. Marketing wo ...

(12 pages) 161 0 4.7 Nov/2003

Subjects: Businesss Research Papers > Marketing

What are the barriers to implementing a marketing plan and what can be done to overcome them?

According to McDonald marketing planning is "a logical sequence of events leading to the setting of marketing objectives a ... ting objectives and a formulation of plans for achieving them."(McDonald 2002 p56)The complexity of marketing planning means that when organizations embark on it, they should expect to encounter a num ... those problems, however it is beyond this essay to clarify all possible barriers in implementing a marketing plan. After the potential barriers are of implementation are specified the essay will try ...

(11 pages) 688 1 4.3 Jan/2004

Subjects: Businesss Research Papers

Harley-Davidson Corporation- Marketing Plan Paper. This essay discusses how Harley-Davidson's marketing strategy has overcome fierce competition from foreign companies.

sses related to product capacity and unfulfilled demand for their products2.Strategic Direction and Marketing ObjectivesHD has chosen the strategic direction of targeting a younger market that is tech ... lace. To target the younger market with the new product line, the company has adopted the following marketing objectives: to expand its current market (market expansion), diversify its product line (p ...

(5 pages) 814 0 4.4 Feb/2004

Subjects: Businesss Research Papers > Marketing

Definitons of key terms in business studies...

s - trade collectively.*Fixed Cost - Those costs, which, in the short run, do not vary with output.*Marketing - The business function that aims to link the business to the customer and aims to get the ... up of consumers sharing common characteristics. This segment can then be targeted with appropriate marketing strategies.*Private Limited Company - An incorporated business that is owned by shareholde ...

(2 pages) 62 1 5.0 Mar/2004

Subjects: Businesss Research Papers

Key elements of marketing planning that contribute to the success of the planning process

Marketing Planning Assignment 1What are the key elements of marketing planning that contribute to th ... are the key elements of marketing planning that contribute to the success of the planning process?"Marketing is the delivery of customer satisfaction at a profit. The goal of marketing is to attract ... superior value, and to keep current customers by delivering satisfaction."(P.Kotler, Principles of marketing, 2nd ed, 1999, pg xvi.)It's for this reason marketing planning is considered important by ...

(7 pages) 673 2 5.0 Mar/2004

Subjects: Businesss Research Papers

The aim of this essay is to analyse and explain the Blackberry's launching in France.

national competition risk4.4 The ratingPART TWOI. The market entry plan1.1 Corporate ans strategies marketing objectives1.2 The market to be entered1.3 The market entry alternativesII. The operational ... to beeing attractive for the investment.PART TWOI. The market entry plan1.1Corporate and strategic marketing objectivesResearch In Motion Limited today announced Technology Partnerships Canada (TPC) ...

(10 pages) 185 0 3.7 Apr/2004

Subjects: Businesss Research Papers > Marketing

Greeting card

s and is prepared to launch the product. To provide direction, the company has developed a detailed marketing plan to set forth the goals and objectives of the business, the plans for capitalization, ... tion, and the details of the product line. In addition, the company is presenting initial plans for marketing and distribution. Market research has been conducted through available competitive resourc ...

(17 pages) 195 0 4.4 Apr/2004

Subjects: Businesss Research Papers > Case Studies

Marketing Costco Wholesale Club

MarketingCostco Wholesale ClubTable of ContentsMission Statement...............................1Exec ... .2Current Situation.................................3Competition and Issue Analysis................4Marketing objectives and Strategies.............5Sales Plan......................................... ... liers and, most importantly, taking care of our members.All the Costco warehouses have a designated marketing team that pushes the Costco world to people. These marketers are, in a way, the backbone t ...

(5 pages) 256 0 5.0 May/2004

Subjects: Businesss Research Papers > Marketing

What can we do if there is a new product that you need to promote to the market.

ive Summary2 Business Profile3 Product Introduction4 Target Market4.1 Market Segmentation4.2 Target Marketing4.3 Market Positioning5 SWOT Analysis5.1 Strengths5.2 Weaknesses5.3 Opportunities5.4 Threat ... ioning5 SWOT Analysis5.1 Strengths5.2 Weaknesses5.3 Opportunities5.4 Threats6 Marketing Objectives7 Marketing Strategy7.1 Product7.2 Price7.3 Place7.4 Promotion8 Financial Budgeting9 BibliographyExecu ...

(16 pages) 556 0 4.0 May/2004

Subjects: Businesss Research Papers > Marketing

Steps of the Marketing plan as suggested by MacDonald (2000). Explain what each steps means to a company.

Steps of the Marketing plan as suggested by MacDonald (2000), explain what each steps means to a company.In the i ... company.In the increasingly competitive markets and complex environment in which companies operate, marketing has turned to become an asset of many companies today. Marketing plays a vital role for co ... anies big or small, to survive this globalization era. It is important for a company to have a good marketing strategy in order to achieve their goals and aims. This is the reason why marketing planni ...

(6 pages) 399 0 5.0 May/2004

Subjects: Businesss Research Papers > Marketing

The Marketing Mix

In order to achieve the marketing objectives, a corporation needs to have a strategy that includes different elements, the v ... ds to have a strategy that includes different elements, the various parts of the marketing mix. The marketing mix reminds the corporation to get the balance right between the different elements. It is ... to get the balance right between the different elements. It is easy to assume that one part of the marketing mix is wrong when, in fact, it is another.Marketers have fours tools to use to develop an ...

(3 pages) 169 0 3.7 May/2004

Subjects: Businesss Research Papers > Marketing

"The Educator" Product business plan

opment of the product and or business. This section is a thorough evaluation of these qualities.(B) Marketing ObjectivesAll businesses have a marketing objective, the aim for the business/product and ... ms to build a good reputation and be perceived as an elite organising device at value for money.(C) Marketing ResearchMarketing Research provides the information that will aid in the development of th ...

(16 pages) 114 0 5.0 Nov/2004

Subjects: Businesss Research Papers > Marketing

Marketing Plan for Insurance Company

NITIES 62.2.4 THREATS 72.3 COMPETITION 72.4 SERVICES 92.5 KEYS TO SUCCESS 92.6 CRITICAL ISSUES 93.0 MARKETING STRATEGY 103.1 MISSION 103.2 MARKETING OBJECTIVES 103.4 TARGET MARKETING 103.6 STRATEGY PY ... VES 103.4 TARGET MARKETING 103.6 STRATEGY PYRAMIDS 103.7 MARKETING MIX 113.7.1 SERVICES AND SERVICE MARKETING 113.7.2 PRICING 113.7.3 PROMOTION 114.0 MARKETING BUDGET 114.1 LINKING SALES AND EXPENSES ...

(18 pages) 379 1 4.3 Jan/2005

Subjects: Businesss Research Papers > Marketing

Marketing Communications Plan for Consumer Electronics

EXECUTIVE SUMMARY 6APPLE COMPUTERS 6MARKETING AND COMMUNICATIONS OBJECTIVES 6TARGET MARKET 7TACTICS 8ACTIONS 8SITUATION ANALYSIS 9HI-FI ... IS 17POLITICAL FACTORS 17ECONOMICAL FACTORS 17SOCIAL FACTORS 18TECHNOLOGICAL FACTORS 18OBJECTIVES 19MARKETING OBJECTIVES 19SHORT-TERM 19LONG-TERM 19COMMUNICATIONS OBJECTIVES 20SHORT-TERM 20LONG-TERM 2 ... INTEGRATION 24TOOLS 24TACTICS 25ACTION 26Magazine: 26Billboards 27Newspapers: 27Internet and Direct Marketing: 28TV: 28Radio: 28Publicity-public relations: 28Sales Assistants 29Exhibitions 30Apple Cen ...

(38 pages) 719 1 4.7 Jan/2005

Subjects: Businesss Research Papers > Marketing

TET-A-TET café

r's SWOT analysis 5-6II.4. The company environment 6-7III. The target market 8IV. SWOT Analysis 9V. Marketing objectives and goals 10VI. Marketing strategy 11-12VII. Marketing tactics 13-14VIII. Imple ... g tactics 13-14VIII. Implementation and control 15IX. Summary 16X. Appendix 17Executive SummaryThis marketing-strategy plan will describe TET-A-TET café in terms of its current position in the ...

(14 pages) 50 0 4.0 Jan/2005

Subjects: Businesss Research Papers > Marketing

Marketing Colorado Springs

ering 52.5 Keys to Success 52.6 Critical Issues 62.7 Historical Results 62.8 Macro environment 63.0 Marketing Strategy 63.1 Mission 73.2 Marketing Objectives 73.3 Financial Objectives 73.4 Target Mark ... ting Objectives 73.3 Financial Objectives 73.4 Target Markets 73.5 Positioning 83.6 Strategies 83.7 Marketing Mix 83.7.1 Product Marketing 83.7.2 Price 83.7.3 Promotion 83.7.4 Service 83.8 Marketing R ...

(15 pages) 123 0 4.5 Jan/2005

Subjects: Businesss Research Papers > Case Studies

Pharmsim Simulation Paper. This paper shows, how to implement the marketing strategies in Pharmsim simulation.

highest market share, with opportunities and beneficial work with a satisfying yield of return.II. Marketing ObjectivesThe objective of the All-star marketing plan in the upcoming 12 months is to:Inv ... w to effectively allocate the money provided in the budget will help determine a strategic plan for marketing All-Round. All-Round is in the maturity stage and quickly coming to the declining stage. A ...

(10 pages) 85 0 4.5 Feb/2005

Subjects: Businesss Research Papers > Marketing