Essays Tagged: "marketing practices"

Short essay on the Gobalization of Markets.

Mkt 601- Marketing ManagementSummaryTwenty years ago, Theodore Levitt published his summation of the Global M ... ogenized." Multinational companies have been engaged in an effort to push standardized products and marketing practices around the world. In their aggressive drive towards standardization, they have p ... ing to a renewed loyalty to products made with local labor and raw materials.AnalysisThe concept of marketing evolved from a need for people to exchange goods and services, between one another. This e ...

(2 pages) 139 0 4.3 Aug/2003

Subjects: Businesss Research Papers > Marketing

How Children and family affect consumer behavior. The influence of children on purchase desisions.

In the world of advertising and marketing, children are the targets. For many reasons, children are exerting a greater and greater i ... marketer's focus. Understanding how and why a child influences purchasing decisions is important to marketing and business today. If marketers want to be successful they need to look to the children. ... emonstrate the cause and effect children have to family decisions, consumer behavior, business, and marketing.The Research Shows... The numbers grow!Within the past ten years, there has been a substan ...

(13 pages) 566 1 4.8 Sep/2003

Subjects: Businesss Research Papers > Marketing

Marketing Ethics

Marketing EthicsMarketing ethics introductionWhat is/nature of ethics?Where does ethics stand on an ... nWhat is/nature of ethics?Where does ethics stand on an organization responsibilities? Pg 86What is marketing ethics?BodyMarketing ethics issue?Typical ethical issue in marketing mix? P 95The ethical ... ion making?* Individual factors.* Organizational factors.* Opportunity.Improving ethical conduct in marketing* Code of conduct/code of ethic* Ethic officers* Implementing ethics and legal compliance p ...

(3 pages) 247 0 3.7 Feb/2005

Subjects: Businesss Research Papers > Marketing

Annotation for "Apple Takes Branding Cue from Bob Dylan."

Michael Krauss, in "apple takes branding cue from Bob Dylan", describes the marketing strategies of Apple computer corp. to increase the market share of its products and make t ... people. Krauss lists and explains many strategies that the Apple computer corp. adopts to meet the marketing goals of the company in this article. This article helps me to have a better understanding ... innovates to obtain more success in the competitive market.In this article, Krauss explains several marketing strategies that Apple computer corp. uses to innovate itself to a more competitive company ...

(4 pages) 52 0 1.0 Oct/2005

Subjects: Businesss Research Papers > Marketing

Consumer Behavior and Marketing Concepts Paper

IntroductionThough many of today's marketing practices have evolved due to increased technology, the marketing environment still center ... ve evolved due to increased technology, the marketing environment still centers around the 4 P's of marketing. Marketing is the process of planning and executing the conception, pricing, promotion, an ... tive that the vendor had a reliable history as proven over time. Chevy has made an impact with it's marketing campaigns and connecting with customers. I searched several web sites but found quite comf ...

(3 pages) 291 0 4.5 Jan/2006

Subjects: Businesss Research Papers > Marketing

Internet Promotion

llennium with the information and communication technology (ICT) fundamentally transforming the way marketing is conducted around the world. The Internet, which is at the center of this transformation ... ace unthinkable only a few years ago. Telecommunications networks now link research, manufacturing, marketing, finance, and distribution with voice, data, and video services. Not surprisingly, they fo ...

(12 pages) 89 0 3.0 Sep/2007

Subjects: Businesss Research Papers > Marketing

Riordan Manufacturing - International Marketing Ethics Paper

eve this goal and objective in addition to assure overall success of this new venture.Ethical IssuesMarketing internationally can be extremely beneficial for a company, however; many risks can be invo ... beneficial for a company, however; many risks can be involved. Ethics for example, is one of them. Marketing ethics consist of principles and standards that guide appropriate conduct in organizations ...

(3 pages) 226 0 0.0 Mar/2008

Subjects: Businesss Research Papers > Marketing

Current Ethical Issues In Business PHL 323

or product features alone to help sell their products. Many manufacturers are engaging in unethical marketing practices that include making financial payments to doctors who will agree to use their pr ... an article from Business Week on May 19, 2008 by Arlene Weintraub.The Basis of the IssueSome of the marketing practices of the medical device industry are very unethical, if not illegal. According to ...

(5 pages) 102 0 5.0 Jul/2008

Subjects: Businesss Research Papers

Accounting Bodies' paper

d by others.The securities and exchange commission (SEC) helps protect investors and maintains fair marketing practices. The SEC requires companies to disclose financial records to the public. The ann ...

(1 pages) 57 0 0.0 Dec/2008

Subjects: Businesss Research Papers > Accounting

Marketing strategies

IntroductionMarketing strategies are affected and influenced by external factors. Although these factors are unc ... nfluenced by external factors. Although these factors are uncontrollable, they can be influenced by marketing activities. Marketing decisions are based on consideration of the five environmental facto ... and maximize the opportunities. All these factors are considered at Staples when making successful marketing decisions.Social environment refers to the groups of people as it relates to the number of ...

(3 pages) 77 0 5.0 Feb/2009

Subjects: Businesss Research Papers > Management

Managing E-Business Simulation

he success of the business via the functions of everyday business, such as sales, customer service, marketing practices and operations. Some of the non-value adding functions, such as accounting and f ...

(4 pages) 14 0 0.0 Jun/2009

Subjects: Businesss Research Papers

E-Business: Education

comprehend the convenience and value that is provided to students by the offer of online schooling. Marketing practices have also evolved, as each type of entity vies for the patronage of the student ... er satisfaction and more effective sourcing needs. This enhanced productivity also drives inventive marketing strategies and processes, as the e-business world is one whose customers tend to have shor ...

(6 pages) 27 0 0.0 Jun/2009

Subjects: Businesss Research Papers

How H.P. Used Tactics Of The Japanese To Beat Them At Their Game

bad color. At the same time HP was keeping a close watch and canvassing the market share along with marketing practices employed by Epson.This led HP to ask the stores to put their inkjet printers rig ...

(5 pages) 2 0 0.0 Aug/2013

Subjects: Businesss Research Papers > Markets & Exchanges

Advertising Campaign Analysis of Absolut Vodka

� � � Marketing Practices & ImplementationGroup ProjectSubmission in Term IIGroup 4Abhijeet Singh (12P ... ective of the projectTo study the product differentiation, positioning strategy, branding strategy, marketing mix and different elements of the advertising campaign of Absolut Vodka since 1979.Justifi ... he projectWhen talking about Absolut success story, it is impossible to not mention its outstanding marketing and advertising campaign: the campaign has been running for more than 25 years and was bui ...

(20 pages) 4 0 0.0 Aug/2013

Subjects: Businesss Research Papers > Marketing